Proofread now lead nurturing webinar.final
 

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HubSpot customer ProofreadNOW has increased prospect engagement and inbound lead activity with integrated lead nurturing capabilities, letting this small company automate key activities to make a big ...

HubSpot customer ProofreadNOW has increased prospect engagement and inbound lead activity with integrated lead nurturing capabilities, letting this small company automate key activities to make a big impact.

These slides are from a webinar with HubSpot customer Conni Eversull, Director of Sales & Marketing at ProofreadNow which was moderated by HubSpot Director of Product Evangelism, Kirsten Knipp.

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Proofread now lead nurturing webinar.final Presentation Transcript

  • 1. HubSpot Case Study Lead Nurturing, Drip Marketing, Trigger Marketing – what, why, how!? Featuring: Conni Eversull, Director Sales & Marketing, ProofreadNOW Moderator: Kirsten Knipp, Director Product Evangelism, HubSpot
  • 2. Housekeeping Items • Today’s webinar is scheduled to last 1 hour including Q&A • All dial-in participants will be muted to enable the speakers to present without interruption • Questions can be submitted via the Go To Webinar ‘Questions’ screen at any time • Get the slides & a recording of this presentation approximately 72 hours after we conclude http://www.hubspot.com/webinar-archive--Lead- Nurturing-ProofreadNOW/
  • 3. About Our Speakers Conni Eversull Director Sales & Marketing Professional inbound marketer with extensive marketing and sales experience especially within small, start-up, and high growth organizations. Kirsten Knipp Director, Product Evangelism Professional tech & social media marketer with experience in telco, semiconductors, enterprise & SMB software. Recovering hotelier. @kirstenpetra
  • 4. About HubSpot Inbound Marketing software & advice that helps SMB businesses grow 2006 Founded 2,700+ Customers 98% Retention 140+ Employees
  • 5. About ProofreadNOW ProofreadNOW ensures that customers deliver clear written business communications through proofreading and copyediting services offered globally via the Internet since 1999. • Clients range from small businesses to Fortune 100 companies. • Team comprised of corporate management and dozens of professional editors.
  • 6. Agenda What is Lead Nurturing Lead Nurturing at ProofreadNOW Impact of Nurturing & Inbound Marketing Challenges, Lessons Learned & Tips
  • 7. Did you know? Only in the last third of the buying process do customers want to engage with sales rep.
  • 8. Lead Nurturing Increases Conversion Converting Prospects into Leads • Compelling offers • Landing pages & forms Converting Leads into Opportunities • Compelling offers • Lead Nurturing
  • 9. Drip vs. Trigger vs. Nurture
  • 10. Agenda What is Lead Nurturing Lead Nurturing at ProofreadNOW Impact of Nurturing & Inbound Marketing Challenges, Lessons Learned & Tips
  • 11. Inbound Increased Traffic & Leads More traffic means more leads to follow up on …
  • 12. Too Many Leads to Manage Manually
  • 13. Lead Nurturing to Qualify Leads LEAD NAME LEAD NAMES HIDDEN FOR PRIVACY
  • 14. Lead Nurturing to Scale Sales
  • 15. Building Campaign Emails
  • 16. Tweaking Campaigns per Audience •Use metrics to tweak & improve campaigns •Create new campaigns for different conversion events •Tailor to interests •Re-purpose existing content … “It’s new to them”
  • 17. Agenda What is Lead Nurturing Lead Nurturing at ProofreadNOW Impact of Nurturing & Inbound Marketing Challenges, Lessons Learned & Tips
  • 18. Lead Nurturing Results “More prospects are ‘closing’ themselves – sending a document for review or emailing a question directly … turning into a real inbound inquiry after having been nurtured.”
  • 19. Overall Impact of Inbound & Nurturing Big increases in organic & email traffic Significant increase in leads Ability to manage growth with small team
  • 20. Agenda What is Lead Nurturing Lead Nurturing at ProofreadNOW Impact of Nurturing & Inbound Marketing Challenges, Lessons Learned & Tips
  • 21. Challenges, Lessons Learned & Tips About Orchestra 1)Don’t wait – do it now! 2)Repurpose content, it doesn’t have to be new. 3)Review campaigns periodically; make changes based on metrics. 4)Don't be afraid – don’t wait until everything is perfect to launch! Because you can change it!
  • 22. About Our Speakers Conni Eversull Director Sales & Marketing conni@proofreadnow.com 1-303-997-9838 Kirsten Knipp Director, Product Evangelism @kirstenpetra kknipp@hubspot.com 1-888-HUB-SPOT x5615
  • 23. Thank you! Check Out Our Other Webinars