PR In A Social Media World HubSpot

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PR in a Social Media World Mike Volpe g VP Marketing HubSpot
Agenda • Inbound Marketing & The New Rules • P blish Content Publish • Develop Relationships • Monitor Conversations • Promote Content • Analyze Progress
Marketers Doing Marketing
People Blocking Marketing Can Spam Act Signed into Law
People Don’t Need Marketing
Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos Interruption Permission