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Understanding Buyers Personas

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How to create and use buyer personas in order to effectively attract and convert ideal prospects into clients. Example buyer personas for marketing agencies. How marketing agencies can offer a service …

How to create and use buyer personas in order to effectively attract and convert ideal prospects into clients. Example buyer personas for marketing agencies. How marketing agencies can offer a service to clients to help them create buyer personas.

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  • Here’s an overview of what we’re going to talk about today.
  • Here’s an overview of what we’re going to talk about today.
  • http://www.flickr.com/photos/lumaxart/2136954479/in/set-72157603545124242/#/
  • Here’s an overview of what we’re going to talk about today.
  • http://www.flickr.com/photos/8136496@N05/4235343121/Makes sure everyone is on the same page and working towards the same goal of targeting the same person
  • http://www.flickr.com/photos/lingaraj/2415084235/sizes/l/You need to prioritize who is important to you. Yes, it’s great to appeal to a wide audience, but you still want to have your ideal target. If ONLY one type of person could come to your site, who would you want it to be? There has to be some type of lead that is better then others
  • http://www.flickr.com/photos/desiitaly/2062338340/sizes/o/
  • http://www.flickr.com/photos/rures/1659388475/sizes/z/in/photostream/If you just have a nebulous idea, it’s very easy to get lost. It’s much easier to picture a person and say “Does Ben Smith want this?!”
  • Here’s an overview of what we’re going to talk about today.
  • http://www.flickr.com/photos/jakecaptive/49915119/sizes/l/Make a list, there are no bad ideas – just general ideas.- Cross functional team
  • http://www.flickr.com/photos/hanspoldoja/4098840001/sizes/l/Are there any that really are the same person? Or that overlap? Think about their needs, wants and how they view the world.
  • http://www.flickr.com/photos/jakuza/3578548023/sizes/o/Figure out who is that most important person
  • http://www.flickr.com/photos/peterhellberg/4625578444/- Now the fun part! Get really into the details. What do they drive? What are their dreams/aspirations? Do they have kids? Are they married? Etc- Have fun with it
  • Here’s an overview of what we’re going to talk about today.
  • http://www.flickr.com/photos/drbeachvacation/3544870346/sizes/l/in/photostream/ and http://www.flickr.com/photos/drbeachvacation/3544870346/sizes/l/in/photostream/
  • Here’s an overview of what we’re going to talk about today.
  • Here’s an overview of what we’re going to talk about today.
  • Here’s an overview of what we’re going to talk about today.
  • My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
  • Here are the links to start a free trial for yourself or a client. You can also go to http://www.hubspot.com/partners and complete the form to get access to these links. Please do not advertise the availability of these trials. Typically, we offer only a 7 day trial.
  • My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
  • - Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
  • - Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
  • - A page on our website w/ a list of the live webinars. Click the links to register and get login info each week.
  • You’ll need to regsiter each week for the classes. This is our way of checking attendance. People that attend regularly will get special attention and special perks.
  • - Homework. For example, next week, we’ll be telling you to download the inbound marketing calculator and run through the numbers for your own business.