PhaseWare Streamlines Marketing and Doubles Organic Traffic with HubSpot

PhaseWare
Case study

PhaseWare
KEY RESULTS
Doubled organic traffic in the past six months
Achieved high conversion rates on landing pages
Accumulated more than 2400 links from over 600 domains
ABOUT:PhaseWare provides customer service and support software applications for small and medium-sized businesses.

PhaseWare
Challenge:Little Control over Marketing Efforts
Prior to HubSpot, PhaseWare's ad-hoc marketing initiatives—cold calling, sporadic emails and blog posts—weren’t delivering results. The company’s director of marketing, Jody Pellerin, explained that they needed to create content more easily, reach out to potential customers online and track leads in a streamlined fashion.
“We just weren’t able to do that effectively with anything like an excel spreadsheet,” said Jody. The company needed an easy-to-use software system to integrate various marketing tools and gain control over the website.

PhaseWare
Solution:Streamlined Marketing with
Inbound Marketing Software
HubSpot’s CMS enabled Jody to easily add, edit and optimize content on PhaseWare’s site. It greatly facilitated her work in creating blog posts and landing pages. The integrated features of the system, as Jody observed, have given her the opportunity “to keep an eye on all our marketing efforts.”
Jody uses HubSpot’s Sources tool to track incoming traffic and look more closely into the different channels from which visitors arrive. These insights complement the rich lead data Jody gets through HubSpot’s lead intelligence.

PhaseWare
Solution:Social Media Tracking Tools
PhaseWare measures its social media performance through HubSpot’s Reach tool. “It gives me an idea of where I can post things to get the best play out of them,” said Jody who likes to compare leads from Twitter, Facebook and LinkedIn. This tracking tool has enabled the company to experiment with different communication platforms and engage with potential customers more effectively.

PhaseWare
Results:
Growth in Traffic and Organic Search
PhaseWarehas experienced a significant growth in traffic—from 1900 visits in October to over 3000 in March. A major factor in this increase has been organic traffic, which almost doubled in the past six months.

PhaseWare
Results:
Steady Increase in Referrals
For the past six months the company has also been steadily increasing its referrals.

PhaseWare
Results:
High Conversion Rate of Landing Pages
Conversion rates on PhaseWare's HubSpot landing pages have also skyrocketed. The company’s View Recorded Demos page, for instance, has a conversion rate of 100%!

More aboutPhaseWare:
www. PhaseWare.com
Sign up for a HubSpot demo:
www.HubSpot.com/demo

PhaseWare Streamlines Marketing and Doubles Organic Traffic with HubSpot

by HubSpot All-in-one Marketing Software on Apr 08, 2010

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PhaseWare Streamlines Marketing and Doubles Organic Traffic with HubSpot — Presentation Transcript