The conversion experience revolves around your landing page bookends. How does someone find your landing page, and then where do you take him or her after having filled out the form? Thinking through this A to B to C process (and learning how to test it the right way) will position you to convert quality leads for your business.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification