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Partner B2B Inbound Targets Larger Companies with HubSpot

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Through its HubSpot partnership, B2B Inbound now has the capabilities to serve the marketing needs of larger companies.

Through its HubSpot partnership, B2B Inbound now has the capabilities to serve the marketing needs of larger companies.

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Transcript

  • 1. Inbound B2B! Partner Case study!
  • 2. Inbound B2b! ABOUT:   B2B  Inbound  is  an  inbound   marketing  company  and  a   HubSpot  partner  located  in   the  San  Francisco  Bay  Area.      
  • 3. Inbound B2b! Challenge: Lack of Strong Identity to Target B2B Companies Though Greg Elwell, CEO of Inbound B2B, had looked into the opportunity to provide inbound marketing services to larger companies, he lacked the platform to perform this successfully. In his words, he needed a new “system” and “identity” to help him innovate fast enough and serve the market of bigger B2B companies.
  • 4. Inbound B2b! Solution: Integrated Tools in an Easy-to-Use Platform HubSpot helped Greg expand his business in two major ways—by providing him with integrated inbound marketing software and by making all featured tools easy to use. “The HubSpot system is a tool that integrates so well together a number of different applications that make life a whole lot easier for an inbound marketer,” Greg said. “There isn’t anything that you need to be an effective inbound marketer and to generate leads that isn’t provided in the software package,” he added.
  • 5. Inbound B2b! Solution: Integrated Tools in an Easy-to-Use Platform Aside from HubSpot’s integration of multiple tools, Greg highlighted the software’s overall ease-of-use. HubSpot’s simple CMS, for instance, has enabled Greg to focus on the “creative side” and the “message” he wants to convey. “It really puts the power of being able to create something in the hand of somebody who may not have a lot of technical ability,” Greg said.
  • 6. Inbound B2b! Results: Becoming a Lead Generation Machine & Staying on Track with Marketing Thanks to HubSpot’s dynamic environment, B2B Inbound can stay on track with latest innovations in the ever-evolving field of online marketing. “HubSpot is always adding to it [the software], improving it, enhancing it all the time,” Greg observed. As an example, he pointed out to HubSpot’s Email Marketing tool that was recently released to close the loop between generating leads and closing sales. Though Greg has been with HubSpot for only a couple of months, he expects his site to quickly become a “lead generation machine.”
  • 7. More about Inbound B2b:! www.InboundB2b.com! Sign up for a HubSpot demo:! www.HubSpot.com/demo!