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OMS Atlanta Blogging Presentation

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  • Perfect and Late equals failure
  • You have to Stand For Something
  • What is the point of all these graphs? Your business should be a vertically integrated publisher.
  • Transcript

    • 1. Online Marketing Summit
      Atlanta | July 14, 2010
      How to Leverage Blogs to Increase Your Search Engine Visibility
      Kipp BodnarInbound Marketing ManagerHubSpot
      @kbodnar32
      1
    • 2. 20%
    • 3. 80 Million Searches Per Day Are New
      Source: Wikipedia
    • 4.
    • 5. “Links are the Currency of the Social Web”
    • 6. Grow Google Indexed Pages
      Median Monthly Leads by Range of Google Indexed Pages
      • 236%
      Median Monthly Leads**
      Indexed Pages in Google – Ranges*
      *Each range includes an equal number of customers
      **Includes 3 months of lead data (11/09 – 1/10)
      6
    • 7. Create Enough Blog Content
      7
      Impact of Blog Size* on Monthly Leads
      This group does no better than customers without blogs
      Median Monthly Leads
      # of Blog Articles Ranges**
      Sample size: 762 customers.
      *Based on Blog articles available at the beginning of the month over a 3 month period (12/1/09 – 2/1/10)
      **Each range includes article data for approximately 25% of customers.
    • 8. 3 Rules For Compelling Content
      Image Credit: Ana Santos
    • 9. Create Content People Aren’t Looking For Yet
      Photo Credit: Dawn
    • 10. Perfection Is Failure
      Photo Credit: Tastybit
    • 11. Pick A Side
      Photo Credit: a4gpa
    • 12. Make 95% of Your Content Free
      Photo Credit: tsmall
    • 13. Use 5% of Your Best Content To Drive Leads
      Photo Credit: Kelly Sue
    • 14. Guide Users With Content
      and Call To Actions
      Photo Credit: extranoise
    • 15. 3 Characteristics of a Great Business Blog
      7/13/10
      15
    • 16. 7/13/10
      16
      Think Like The Best Trade Magazine In Your Industry
      Photo Credit: TiagøRibeiro
    • 17. 7/13/10
      17
      A Blog MUST Be Part Of Your Business Website
    • 18. 7/13/10
      18
      Get The Entire
      Organization Involved
      Photo Credit: batmoo
    • 19. 7/13/10
      19
      Blogging and Search
    • 20. 7/13/10
      20
      Write Guest Posts To Build Links
    • 21. 7/13/10
      21
      Blog About Long-Tail Keywords
    • 22. 7/13/10
      22
      Websitegrader.com To Optimize On Page SEO
    • 23. 7/13/10
      23
      Generating Blog Leads
    • 24. Become Vertically Integrated Publisher
      You are a vertically integrated publisher
    • 25. Leads Tripled When CTA Added To Posts
      25
    • 26. 7/13/10
      26
    • 27. 7/13/10
      27
    • 28. 7/13/10
      28
    • 29. Give Calls-To-Action Context
    • 30. Understand Lead and Traffic Segmentation
    • 31. Segment Your Social Sources Conversion Rates
    • 32. 7/13/10
      32
      Final Thought
    • 33. Would You Read It?
      Photo Credit: moriza
    • 34. ?’s

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