Measuring Social Media ROI

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Brian Halligan's slides for Social Media Breakfast 10 on 11/12/08.

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  • The video of Brian's presentation at Social Media Breakfast 10 is here: http://bit.ly/q357
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Measuring Social Media ROI

  1. 1. Social Media ROI Twitter.com/bhalligan
  2. 2. Marketers Doing Marketing
  3. 3. People Blocking Marketing Can Spam Act Signed into Law
  4. 4. People Don’t Need Marketing
  5. 5. Tangible ROI -- Trending
  6. 6. Tangible ROI Tracking Distribution of October Referrals to HubSpot.com
  7. 7. Tangible ROI Tracking Visitors Prospects Leads Opps Cust
  8. 8. Intangible ROI – “Reach” 7,000 Blog Subscribers 90,000 Opt-In Emails 500,000 Reports Top 100 100,000 Reports Marketing Blog 1,500 Members ProMarketers 13,000 Members ProMarketers 11,000 Followers @Grader 30,000 Reports 1,200 Followers @HubSpot
  9. 9. Intangible ROI – “Brand” Brand Mentions Meme Mentions (i.e HubSpot) (i.e. Inbound Marketing)
  10. 10. Intangible ROI – Engagement 30 sources / 4 people Fast conversations Prior To “Sales” call
  11. 11. Thank you………………..twitter.com/bhalligan

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