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Measuring Social Media ROI

by HubSpot All-in-one Marketing Software on Nov 14, 2008

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Brian Halligan's slides for Social Media Breakfast 10 on 11/12/08.

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Brian Halligan's slides for Social Media Breakfast 10 on 11/12/08.

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Measuring Social Media ROI — Presentation Transcript

Social Media ROI Twitter.com/bhalligan

Marketers Doing Marketing

People Blocking Marketing Can Spam Act Signed into Law

People Don’t Need Marketing

Tangible ROI -- Trending

Tangible ROI Tracking Distribution of October Referrals to HubSpot.com

Tangible ROI Tracking Visitors Prospects Leads Opps Cust

Intangible ROI – “Reach” 7,000 Blog Subscribers 90,000 Opt-In Emails 500,000 Reports Top 100 100,000 Reports Marketing Blog 1,500 Members ProMarketers 13,000 Members ProMarketers 11,000 Followers @Grader 30,000 Reports 1,200 Followers @HubSpot

Intangible ROI – “Brand” Brand Mentions Meme Mentions (i.e HubSpot) (i.e. Inbound Marketing)

Intangible ROI – Engagement 30 sources / 4 people Fast conversations Prior To “Sales” call

Thank you………………..twitter.com/bhalligan

Measuring Social Media ROI

by HubSpot All-in-one Marketing Software on Nov 14, 2008

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Measuring Social Media ROI — Presentation Transcript