Measuring Social Media ROI

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Measuring Social Media ROI - Presentation Transcript

  1. Social Media ROI Twitter.com/bhalligan
  2. Marketers Doing Marketing
  3. People Blocking Marketing Can Spam Act Signed into Law
  4. People Don’t Need Marketing
  5. Tangible ROI -- Trending
  6. Tangible ROI Tracking Distribution of October Referrals to HubSpot.com
  7. Tangible ROI Tracking Visitors Prospects Leads Opps Cust
  8. Intangible ROI – “Reach” 7,000 Blog Subscribers 90,000 Opt-In Emails 500,000 Reports Top 100 100,000 Reports Marketing Blog 1,500 Members ProMarketers 13,000 Members ProMarketers 11,000 Followers @Grader 30,000 Reports 1,200 Followers @HubSpot
  9. Intangible ROI – “Brand” Brand Mentions Meme Mentions (i.e HubSpot) (i.e. Inbound Marketing)
  10. Intangible ROI – Engagement 30 sources / 4 people Fast conversations Prior To “Sales” call
  11. Thank you………………..twitter.com/bhalligan

+ HubSpot Internet MarketingHubSpot Internet Marketing, 2 years ago

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