Massage School Stops Buying Leads by Leveraging HubSpotDocument Transcript
Customer Case Study:
Massage School Stops Buying!
Leads by Leveraging HubSpot
Founded in 1989, the Lauterstein-Conway Massage School is a
Texas massage therapy school that offers bodywork training
Marketing director Jennifer Shaw used HubSpot to break the
school's dependence on online directories and turn the
company's own site into a lead generation machine.
Website Is Lead Generation Machine
• Doubled traffic in one year
• Attracted nearly 2k leads in last 6 months
• Convert 25% of visitors on landing pages
• Saved $35k from marketing budget
Dependence on Online Directories &
No Control Over Site
Prior to HubSpot, the Lauterstein-Conway Massage School relied on two external
sources for leads: Natural Healers and Collegebound. Despite the relatively high $40
cost per lead from these two directories, lead quality was poor, resulting in low
conversion and sales.“
Jenniferʼs second challenge was lack of control over the school's website. The
Lauterstein-Conway Massage School used a contractor for website changes, so
updates to the site were difficult to execute and took a long time. “It is critical for me to
be able to get online and do the stuff I need to do with minimum HTML coding,” said
Jennifer, emphasizing the need for site functionality and accessibility."
Sales Training Company Reduces
Cost Per Lead with HubSpot
Easy Control over Landing Page
Creation & Blogging
Among Jenniferʼs favorite inbound marketing tools are HubSpotʼs Landing Pages.
She has built more than 40 pages that introduce compelling marketing offers and
successfully capture leads. “
Similarly, the blog has become a powerful inbound marketing weapon for the school.
Jennifer uses it as a showcase for various marketing content, thus optimizing her
site for a range of long-tail keyword combinations.“
Above all, HubSpotʼs software has given Jennifer full control over the site. “I can
jump online and edit the content, post an event, write a blog article and send it to
Facebook—and have it all over the website without having to call a website
designer,” she said.
Our website has taken over
the role of lead generation.
The average HubSpot customer gets 4.2x more leads after 5 months of active
use of HubSpot. To find out what type of increases in leads a company with your
current lead volume could expect, check out HubSpot’s ROI study at
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel
through conversion, sales alignment and analytics. To learn more, check out
HubSpot’s free trial or request a customized demonstration.