Marketing Transformation Success Stories: Episode 2, Laurens Hope

MARKETINGTRANSFORMATION!SUCCESS STORIESEPISODE 2 | Lauren’s Hope

This is ! Jenna White.2 LEARN MORE ABOUT JENNA’S COMPANY AT HTTP://LAURENSHOPE.COM

Jenna is the Marketing Director! of Lauren’s Hope, ! an e-commerce company ! that provides ! fashionable ! medical alert ! bracelets.!3 HTTP://LAURENSHOPE.COM

Like most e-commerce companies, Lauren’s Hope needs to drive trafﬁc to its website and then ! convert those website visitors into customers. 4

5 HTTP://HUBSPOT.COM/MTW

But that was before ! she realized how much ! more targeted ! & cost-effective ! her efforts would be ! if she focused less ! on getting in front ! of customers & more ! on getting found " online.!6 HTTP://HUBSPOT.COM/MTW

So Jenna decided to transform ! her marketing from mostly outbound ! to mostly inbound—which meant ! focusing more on blogging, ! search engine optimization, ! & social media.!7 HTTP://HUBSPOT.COM/MTW

And ! the ! results?8

600% ! spike in website trafﬁc.9 HTTP://HUBSPOT.COM/MTW

40% year-over-year ! ! sales growth.10 HTTP://HUBSPOT.COM/MTW

That’s a real marketing " transformation.11 HTTP://HUBSPOT.COM/MTW

“ Last week I spoke with a customer ! who found us through our blog, ! became a subscriber ! & was sharing our website information with others" BEFORE placing her ﬁrst order. ! If I had to choose one word to describe ! the effects of inbound marketing ! it would be: ! GROWTH.” JENNA WHITE, MARKETING DIRECTOR LAUREN’S HOPE1212

FACT: 57% of businesses have ! acquired a customer ! through their ! company blog.13 SOURCE: HUBSPOT, 2011

67% o f B2B and 4 have 1% o comp acqu f B2C c anies ired ompa ! throu a custo nies gh Fa mer cebo ! ok.14 SOURCE: HUBSPOT, 2011

7 o 0% ! arch users ! t paid. f the links serganic—no cl ick on are o15 SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007

IT’S TIME TO TRANSF RM YOUR MARKETING.16 HTTP://HUBSPOT.COM/MTW

MARKETING " TRANSFORMATION " WEEK April 4-8, 2011 5 days. 50 prizes. 500 tips.! Learn, win, transform! http://HubSpot.com/MTW17

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Marketing Transformation Success Stories: Episode 2, Laurens Hope

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Marketing Transformation Success Stories: Episode 2, Laurens Hope Presentation Transcript