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Marketing Transformation Success Stories: Episode 2, Laurens Hope

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  • 1. MARKETINGTRANSFORMATION!SUCCESS STORIESEPISODE 2 | Lauren’s Hope
  • 2. This is ! Jenna White.2 LEARN MORE ABOUT JENNA’S COMPANY AT HTTP://LAURENSHOPE.COM
  • 3. Jenna is the Marketing Director! of Lauren’s Hope, ! an e-commerce company ! that provides ! fashionable ! medical alert ! bracelets.!3 HTTP://LAURENSHOPE.COM
  • 4. Like most e-commerce companies, Lauren’s Hope needs to drive traffic to its website and then ! convert those website visitors into customers. 4
  • 5. 5 HTTP://HUBSPOT.COM/MTW
  • 6. But that was before ! she realized how much ! more targeted ! & cost-effective ! her efforts would be ! if she focused less ! on getting in front ! of customers & more ! on getting found " online.!6 HTTP://HUBSPOT.COM/MTW
  • 7. So Jenna decided to transform ! her marketing from mostly outbound ! to mostly inbound—which meant ! focusing more on blogging, ! search engine optimization, ! & social media.!7 HTTP://HUBSPOT.COM/MTW
  • 8. And ! the ! results?8
  • 9. 600% ! spike in website traffic.9 HTTP://HUBSPOT.COM/MTW
  • 10. 40% year-over-year ! ! sales growth.10 HTTP://HUBSPOT.COM/MTW
  • 11. That’s a real marketing " transformation.11 HTTP://HUBSPOT.COM/MTW
  • 12. “ Last week I spoke with a customer ! who found us through our blog, ! became a subscriber ! & was sharing our website information with others" BEFORE placing her first order. ! If I had to choose one word to describe ! the effects of inbound marketing ! it would be: ! GROWTH.” JENNA WHITE, MARKETING DIRECTOR LAUREN’S HOPE1212
  • 13. FACT: 57% of businesses have ! acquired a customer ! through their ! company blog.13 SOURCE: HUBSPOT, 2011
  • 14. 67% o f B2B and 4 have 1% o comp acqu f B2C c anies ired ompa ! throu a custo nies gh Fa mer cebo ! ok.14 SOURCE: HUBSPOT, 2011
  • 15. 7 o 0% ! arch users ! t paid. f the links serganic—no cl ick on are o15 SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
  • 16. IT’S TIME TO TRANSF RM YOUR MARKETING.16 HTTP://HUBSPOT.COM/MTW
  • 17. MARKETING " TRANSFORMATION " WEEK April 4-8, 2011 5 days. 50 prizes. 500 tips.! Learn, win, transform! http://HubSpot.com/MTW17

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