MARKETINGTRANSFORMATION!SUCCESS STORIESEPISODE 2 | Lauren’s Hope
This is !     Jenna White.2                   LEARN MORE ABOUT JENNA’S COMPANY AT HTTP://LAURENSHOPE.COM
Jenna is the Marketing Director!     of Lauren’s Hope, !     an e-commerce company !     that provides !     fashionable !...
Like most e-commerce companies, Lauren’s Hope     needs to drive traffic to its website and then !     convert those websit...
5   HTTP://HUBSPOT.COM/MTW
But that was before !     she realized how much !     more targeted !     & cost-effective !     her efforts would be !   ...
So Jenna decided to transform !     her marketing from mostly outbound !     to mostly inbound—which meant !     focusing ...
And !     the !     results?8
600%                 !     spike in website traffic.9                              HTTP://HUBSPOT.COM/MTW
40%                                year-over-year !                                                   !                   ...
That’s a real      marketing "      transformation.11                   HTTP://HUBSPOT.COM/MTW
“      Last week I spoke with a customer !      who found us through our blog, !      became a subscriber !      & was sha...
FACT:      57%       of businesses have !      acquired a customer !      through their !      company blog.13            ...
67% o                  f B2B                  and 4       have    1% o     comp            acqu f B2C c      anies        ...
7      o        0% !          arch users ! t paid.        f the links serganic—no      cl ick on are o15                  ...
IT’S TIME TO      TRANSF RM      YOUR MARKETING.16                   HTTP://HUBSPOT.COM/MTW
MARKETING "      TRANSFORMATION "      WEEK       April 4-8, 2011                                             5 days. 50 p...
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Marketing Transformation Success Stories: Episode 2, Laurens Hope

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Marketing Transformation Success Stories: Episode 2, Laurens Hope

  1. 1. MARKETINGTRANSFORMATION!SUCCESS STORIESEPISODE 2 | Lauren’s Hope
  2. 2. This is ! Jenna White.2 LEARN MORE ABOUT JENNA’S COMPANY AT HTTP://LAURENSHOPE.COM
  3. 3. Jenna is the Marketing Director! of Lauren’s Hope, ! an e-commerce company ! that provides ! fashionable ! medical alert ! bracelets.!3 HTTP://LAURENSHOPE.COM
  4. 4. Like most e-commerce companies, Lauren’s Hope needs to drive traffic to its website and then ! convert those website visitors into customers. 4
  5. 5. 5 HTTP://HUBSPOT.COM/MTW
  6. 6. But that was before ! she realized how much ! more targeted ! & cost-effective ! her efforts would be ! if she focused less ! on getting in front ! of customers & more ! on getting found " online.!6 HTTP://HUBSPOT.COM/MTW
  7. 7. So Jenna decided to transform ! her marketing from mostly outbound ! to mostly inbound—which meant ! focusing more on blogging, ! search engine optimization, ! & social media.!7 HTTP://HUBSPOT.COM/MTW
  8. 8. And ! the ! results?8
  9. 9. 600% ! spike in website traffic.9 HTTP://HUBSPOT.COM/MTW
  10. 10. 40% year-over-year ! ! sales growth.10 HTTP://HUBSPOT.COM/MTW
  11. 11. That’s a real marketing " transformation.11 HTTP://HUBSPOT.COM/MTW
  12. 12. “ Last week I spoke with a customer ! who found us through our blog, ! became a subscriber ! & was sharing our website information with others" BEFORE placing her first order. ! If I had to choose one word to describe ! the effects of inbound marketing ! it would be: ! GROWTH.” JENNA WHITE, MARKETING DIRECTOR LAUREN’S HOPE1212
  13. 13. FACT: 57% of businesses have ! acquired a customer ! through their ! company blog.13 SOURCE: HUBSPOT, 2011
  14. 14. 67% o f B2B and 4 have 1% o comp acqu f B2C c anies ired ompa ! throu a custo nies gh Fa mer cebo ! ok.14 SOURCE: HUBSPOT, 2011
  15. 15. 7 o 0% ! arch users ! t paid. f the links serganic—no cl ick on are o15 SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
  16. 16. IT’S TIME TO TRANSF RM YOUR MARKETING.16 HTTP://HUBSPOT.COM/MTW
  17. 17. MARKETING " TRANSFORMATION " WEEK April 4-8, 2011 5 days. 50 prizes. 500 tips.! Learn, win, transform! http://HubSpot.com/MTW17

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