http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspxImage http://www.flickr.com/photos/mezdeathhead/By Mez Love
Image: http://www.flickr.com/photos/st3f4n/By Stéfanhttp://www.comscore.com/Press_Events/Press_Releases/2010/9/comScore_Releases_August_2010_U.S._Search_Engine_RankingscomScore Explicit Core Search Share Report*August 2010 vs. July 2010 Total U.S. – Home/Work/University LocationsSource: comScoreqSearch
Image: http://www.flickr.com/photos/darrenhester/by Darrren Hesterhttp://totalaccess.emarketer.com/Chart.aspx?R=106042&dsNav=Ro:0,N:1064Chart Title: Average Web Usage Among US Internet Users, Jan 2011 Publication Date: February 11, 2011Topics:Internet UsageGeographies: North America> United StatesSources: The Nielsen Company
Image http://www.flickr.com/photos/nicholasjon/10039285/sizes/o/By nicholasjonhttp://totalaccess.emarketer.com/Chart.aspx?R=105978&dsNav=Ro:8,N:1064Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011Topics:Internet UsageGeographies: North America> United StatesSources: The Media Audit
Image by http://www.flickr.com/photos/guspim/By Gustavo Pimentahttp://totalaccess.emarketer.com/Chart.aspx?R=102205Source: Online Product ResearchSep 29, 2010
Image by http://www.flickr.com/photos/tofsrud/By etgeek (Eric)'http://www.pamorama.net/wp-content/uploads/2010/12/a-year-of-twitter.pngBut which exact source stated this???
Image http://www.flickr.com/photos/delphwynd/4793880149/sizes/l/By delphwyndhttp://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102385Chart Title: Internet Users in the US and Worldwide Who Read Blogs, 2008-2010 (% of respondents) Publication Date: October 1, 2010Topics:BlogsGeographies: North America> United StatesWorldwideSources: UM
http://totalaccess.emarketer.com/Chart.aspx?R=105504&dsNav=Ro:9,N:1064Chart Title: Top 5 Online Activities of US Internet Users, Ranked by Minutes Spent and Share of Time Spent Online, Nov 2010 (billions and % of total) Publication Date: January 11, 2011Topics:Internet UsageMedia ConsumptionSocial Network UsersGeographies: North America> United StatesSources: The Nielsen Company
http://totalaccess.emarketer.com/Chart.aspx?R=106680&dsNav=Ro:4,Nrc:id-1050|id-1046,N:1046-911&xsrc=TopicsPanelChart Title: Mobile Shopping Activities of US Smartphone Users, Jan 2011 (% of respondents) Publication Date: February 17, 2011Topics:M-CommerceSmartphonesGeographies: North America> United StatesSources: comScore Inc.
Image http://www.flickr.com/photos/masochismtango/2863696852/sizes/o/By masochismtangohttp://totalaccess.emarketer.com/Chart.aspx?R=106680&dsNav=Ro:4,Nrc:id-1050|id-1046,N:1046-911&xsrc=TopicsPanelChart Title: Mobile Shopping Activities of US Smartphone Users, Jan 2011 (% of respondents) Publication Date: February 17, 2011Topics:M-CommerceSmartphonesGeographies: North America> United StatesSources: comScore Inc.
Image: http://www.flickr.com/photos/abbyladybug/By abbyladybughttp://www.leichtmanresearch.com/press/092710release.htmlOn-Demand TV 2010: A Nationwide Study on VOD and DVRs. Leichtman Research Group, Inc.
Building assets for your company instead of renting media spaceThink of yourself that way – blog, etc.
http://www.flickr.com/photos/shereen84/3187315381/sizes/l/in/set-72157605701019643/Ask yourself how you can be of service to your current & potential customers.Content creation is the biggest factor in the Inbound Marketing Equation. Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6790/Breaking-Down-the-Inbound-Marketing-Mix.aspx#ixzz1GsLPV93m
http://www.flickr.com/photos/shereen84/3062251754/sizes/l/in/set-72157605701019643/**STAT ABOUT FREQUENCYSpend 40% on Blogging / Content CreationContent creation is the biggest factor in the Inbound Marketing Equation. Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6790/Breaking-Down-the-Inbound-Marketing-Mix.aspx#ixzz1GsLPV93m
http://www.flickr.com/photos/shereen84/2618592303/sizes/l/in/set-72157612026199730/Image by Shereen Mre·mark·a·ble–adjectiveWorthy of note or attention.**GODIN QUOTE ABOUT BEING REMARKABLE”: “… remarkable is something that other people find interesting enough to remark upon.”Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6138/4-Tips-to-Make-Your-Content-Remarkable.aspx#ixzz1GsaoLCAsSpend 40% on Blogging / Content CreationContent creation is the biggest factor in the Inbound Marketing Equation. Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6790/Breaking-Down-the-Inbound-Marketing-Mix.aspx#ixzz1GsLPV93m
http://www.flickr.com/photos/mait/3582113151/sizes/l/By MaitJüriadoTips on how to get links:Submit your site to web directories.Focus on the directories with the best brand and traffic. We have found the Yahoo! Directory and Business.com (both require an annual fee) to be effective, and also try to give the free open directory a shot. You can also try other, smaller and free or lower cost directories, but avoid any that seem really small or just don't look valuable - remember that the quality of the site linking to you matters. A couple ideas are: www.joeant.com, www.worldhot.com, and www.splut.com.Communicate with others in your industry.Search around and find people who have useful sites related to your industry. Don't start your conversation with "will you link to my website?", but engage them in a business and intellectual conversation about something they recently wrote. Once you have established a relationship with them, then send them something you have published on your site and ask for their opinion. You'll be surprised how many will link to your site.Create compelling tools and content.We never promoted Website Grader very much for its first few months. But because it is a really useful tool that people liked, lots of people linked to it. In fact, in under 3 months, we already had 800 links.
http://www.flickr.com/photos/pkajithkumar/4829432974/sizes/l/Image by Ajith
http://www.flickr.com/photos/rorymunro/3276728216/sizes/o/By Dr Craighttp://blog.hubspot.com/blog/tabid/6307/bid/1436/shortest-tutorial-ever-on-seo-search-engine-optimization.aspx
http://www.flickr.com/photos/ekurvine/3337324555/sizes/l/ by ekurvinehelps you get found online by more qualified visitors.shows you how to convert more visitors into leads.gives you tools to close those leads efficiently.provides analytics to help make smart marketing investments.
Image http://www.flickr.com/photos/contentious/By agahranhttp://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102385Chart Title: Internet Users in the US and Worldwide Who Read Blogs, 2008-2010 (% of respondents) Publication Date: October 1, 2010Topics:BlogsGeographies: North America> United StatesWorldwideSources: UMData is from the October 2010 UM report titled "The Socialisation of Brands: Social Media Tracker 2010." 37,600 active internet users in 54 countries were surveyed during July 2010. To be included, consumers needed to use the internet every day or every other day. Countries included are Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, France, Germany, Hong Kong, Hungary, India, Italy, Ireland, Japan, KSA, Kuwait, Latvia, Lebanon, Lithuania, Malaysia, Mexico, Netherlands, Norway, Oman, Philippines, Poland, Portugal, Qatar, Romania, Russia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Tunisia, Turkey, UAE, UK and US.
http://www.flickr.com/photos/profete/4940673783/sizes/l/By B.RomainSource: Data from over 1,500 small businesses - http://bit.ly/XDkQV
OUTBOUND: direct mail, telemarketing and trade showsINBOUND: blogging, content publishing, search engine optimization, social media
Image http://www.flickr.com/photos/xurde/243322511/sizes/l/By xurdehttp://blog.cmbinfo.com/press-center-content/bid/46920/Consumers-Engaged-Via-Social-Media-Are-More-Likely-To-Buy-Recommendhttp://blog.digitalingredients.co.uk/2010/02/social-media-influence-purchase.htmlChadwick Martin Bailey and iModerate Research Technologies found that
http://blog.cmbinfo.com/press-center-content/bid/46920/Consumers-Engaged-Via-Social-Media-Are-More-Likely-To-Buy-Recommendhttp://blog.digitalingredients.co.uk/2010/02/social-media-influence-purchase.htmlChadwick Martin Bailey and iModerate Research Technologies found that
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
http://www.flickr.com/photos/brandoncwarren/4164759025/sizes/l/in/faves-bonafidemarketinggenius/By Brandon Christopher Warren
Dshah: The KeywordGrader.com points to a non-public (have to login) page. Might want to consider pointing folks to WebsiteGrader or a blog article about keywords.http://www.flickr.com/photos/feiticeira_org/4602643846/sizes/o/ byfeiticeira_org
Marketing Transformation Success Stories: Episode 1, Jammin With You
IT‘S TIME TOTRANSF RMYOUR MARKETING.
trans·for·ma·tion -noun A change or alteration, especially a radical one.2 SOURCE: WORLD ENGLISH DICTIONARY
…the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. DANIELLE SACKS THE FUTURE OF ADVERTISING FAST COMPANY, NOVEMBER 17, 20103
44 79% of adult Americans use the Internet. SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
78% of Internet users conduct product research online.5 SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
10.3 Billion searches are conducted every month on Google.6 SOURCE: COMSCORE, AUGUST 2010
The average US Internet user views 2,750 web pages per month.7 SOURCE: THE NIELSEN COMPANY, JANUARY 2011
of US consumers spend 1/3 three or more hours online every day.8 SOURCE: THE MEDIA AUDIT, OCTOBER 2010
24% of adults have posted comments or reviews online about the things they buy.9 SOURCE: ONLINE PRODUCT RESEARCH, SEPTEMBER 29, 2010
Your customers are relying more & moreon social. 9 out of 10 9 out of 10 Internet users visited a social networking site each month in 2010.10 SOURCE: COMSCORE, FEBRUARY 2011
1 out of every 8 minutes online is spent on Facebook.11 SOURCE: COMSCORE, FEBRUARY 2011
Twitter‘s active user base generates 90 Million tweets per day.12 SOURCE: RJMETRICS, JANUARY 2010
More than half of all Internet users read blogs at least monthly.13 SOURCE: EMARKETER, AUGUST 2010
US Internet users spend 3x more minutes on blogs & social networks than on email. = 1 MINUTE SOCIAL NETWORKS/BLOGS ONLINE EMAIL PORTALS VIDEOS/MOVIES GAMES14 SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
40% of Facebook‘s user base is age 35+.15 SOURCE: ISTRATEGY LABS, JANUARY 2010
64% of Facebook users have become ―fans‖ of at least one company.16 SOURCE: EXACTTARGET, 2011
Web-based email usage is on the 28% 22% AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54 -1% AGE 55-64 AGE 65+ -8% -12% -18% (% CHANGE, DECEMBER 2009 – DECEMBER 2010) -59%17 SOURCE: COMSCORE, DECEMBER 2010
Search engines, blogging & other Internet trends have fundamentally transformed the way people & businesses purchase products, but most small businesses still use outdated & inefficient marketing methods—like print advertising, telemarketing & trade shows —that people increasingly find intrusive & screen out." BRIAN HALLIGAN CO-FOUNDER & CEO HUBSPOT18
78% of business people use their mobile device to check email.2020 SOURCE: AT&T, MARCH 2011
of US smartphone owners compare prices 40% on their mobile device while in-store, shopping for an item.21 SOURCE: COMSCORE, JANUARY 2011
1 in 5 US adult mobile phone owners have used their device to make a purchase in the past month.22 SOURCE: MOBILE MARKETING ASSOCIATION & LUTH RESEARCH, MAY 2010
40% of US households have a DVR.23 SOURCE: LEICHTMAN RESEARCH GROUP, INC., SEPTEMBER, 2010
200 Million Americans have registered on the Federal Trade Commission‘s ―Do Not Call‖ list.24 SOURCE: FTC, JULY 2010
46%. The decline in spending on tech trade shows in 2009.25 SOURCE: TRADESHOW EXHIBITORS ASSOCIATION, MARCH 2009
91% of email users have unsubscribed from a company email they previously opted-in to.26 SOURCE: EXACTTARGET, , 2011
of 25-34 year-olds have left 84% a favorite website because of intrusive or irrelevant advertising.27 SOURCE: HOWTO.TV, APRIL 2008
Audiences everywhere are tough. They don‘t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.” CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD‘S 4TH LARGEST AD AGENCY)28
new –adjective Markedly different from what was before; changed, especially for the better.29 SOURCE: WORLD ENGLISH DICTIONARY
This OUTBOUND is your new marketing mix. INBOUND31
Be helpful. Helpful is the new viral. ask yourself how you can be of service to Helpful your current and potential customers. What problems can you solve? What questions Relevant can you answer? What knowledge can you share? Remarkable Read more: Frequent http://blog.hubspot.com/blog/tabid/6307/bid /10291/Helpful-is-the-New-Viral.aspx#ixzz1 GsSghdGN32
2/3 of marketers say their company blog is “critical” or “important” to their business.48 SOURCE: HUBSPOT, 2011
The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just two years.49 SOURCE: HUBSPOT, 2011
51% of Facebook fans are more likely to buy the brands they fan.50 SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
of Twitter followers 79% are more likely to recommend the brands they follow.51 SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
The average budget spent on company blogs & social media has nearly doubled in two years. 2009 $$$ $ $ $$ $$ 2011 $$$ $ $ $$ $$$$ $ $ $$ $$ $ = 1% OF ANNUAL MARKETING BUDGET52 SOURCE: HUBSPOT, 2011
What we really need is a mindset shift that will make us relevant to today‘s consumers, a mindset shift from „telling & selling‟ to building relationships.” JIM STENGEL FORMER GLOBAL MARKETING OFFICER FOR PROCTER & GAMBLE53
how·to –noun A set of step-by-step instructions for accomplishing a certain task or reaching a certain objective.54 SOURCE: RANDOM HOUSE DICTIONARY
1 Make stuff people want. • EDUCATIONAL EBOOKS • HOW-TO VIDEOS • ONLINE CALCULATORS • PLANNING TOOLS • ANSWERS TO COMMON QUESTIONS55
• THE MORE YOU GIVE, THE MORE YOU GET 2 Be generous. • BUILD TRUST, CREDIBILITY & GOOD WILL • INCREASE # OF PAGES & INBOUND LINKS56
Rock • HTTP://WWW.HUBSPOT.COM/INTERNET- your MARKETING-TIPS/DETAILED-KEYWORD- TIPS/ keywords. • HTTP://WEBSITEGRADER.COM/57
4 Give great directions. • RELEVANT LANDING PAGES • CLEAR CALLS TO ACTION • COMPELLING OFFERS58
5 Invest wisely. ―IF IT DON‘T MAKE DOLLARS, IT DON‘T MAKE SENSE.‖59
It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few. M. LAWRENCE LIGHT FORMER CHIEF MARKETING OFFICER MCDONALDS60
IMAGE CREDITS. HubSpot gratefully acknowledges the following photographers for sharing their original works via flickr & the Creative Commons license. SLID FLICKR USERNAME SLID FLICKR USERNAME E E 4 PIMBOULA 32-34 SHEREEN M 5 MEZ LOVE 35 MAIT JÜRIADO 6, 58 STÉFAN 36 AJITH & 59 7 DARRREN HESTER 37 TELSTAR LOGISTICS 8 NICHOLASJON 38 DR CRAIG 9 GUSTAVO PIMENTA 41 EKURVINE 12 ETGEEK (ERIC) 42 AGAHRAN 13 & DELPHWYND 43 B.ROMAIN 15 16 IAN RANSLEY DESIGN + 46 JULIANA COUTINHO ILLUSTRATION 22 MASOCHISMTANGO 47 RJMETRICS 23 ABBYLADYBUG 48 EFLON 24 TYLERDURDEN1 49 ESCAPEDTOWISCONSIN 25 CELINE NADEAU 50 XURDE 26 INKMAN_ 55 JOSH LIBA 27 ASHLEY ROSE 56 BRANDON CHRISTOPHER WARREN 32-34 SHEREEN M 57 FEITICEIRA_ORG63 *ALL IMAGES WERE PURCHASED ON ISTOCKPHOTO.COM UNLESS NOTED ABOVE.
ABOUT HUBSPOT. HubSpot is an all-in-one marketing software platform for small and medium-sized businesses. 4,000+ companies use HubSpot to generate over 500,000 leads per month. LET‟S BE FRIENDS ONLINE! http://blog.hubspot.com/ Twitter.com/hubspot Facebook.com/hubspot Linkedin/com/hubspot Youtube.com/hubspot flickr.com/photos/hubspot64 NO SPROCKETS WERE HARMED IN THE MAKING OF THIS PRESENTATION.
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