Marketing fact vs Marketing fantasy

HubSpot.com/FreeUnicornsMARKETINGFACT vs. fantasy marketing

fanta sy—noun

fanta sy —nounAn idea with no basis in reality.

FACT—noun —nounA thing that is indisputably the case.

Unicorns live in afantasy world.

MARKETING EXECSCAN’T AFFORD TO.

LET‟S SEPARATEMARKETING FACT

LET‟S SEPARATEMARKETING FACT from fantas marketing

fanta marketingsy B2B companies don‟t need to waste their time on

MARKETINGFACT 39% of B2B companies using Twitter have acquired new customers from it.

MARKETINGFACT 41% of B2B companies using Facebook have acquired new customers from it. 39% of B2B companies using Twitter have acquired new customers from it.

fantmarketingasyYou can rely on email tobe the workhorse ofyour online marketingefforts. 12

MARKETING FACTYour email database expiresat a rate of25% per year

MARKETING Gmail Priority Inbox & othertools are pushing your automated FACT emails to thebottom of the inbox. Your email database expires at a rate of 25% per year

Television adscontinue to beone of the mosteffective formsof advertising.fanta marketing 15

MARKETINGFACT 86% of people skip TV ads.

MARKETINGFACT TiVo, DVRs, Hulu, YouTube, & thousands of cable & satellite networks have fragmented TV audiences. 86% of people skip TV ads.

fanta marketingsyMost companies are increasing their investments intraditional, outbo und marketing programs. 18

MARKETING FACT54% of companiesincreased their investments in social media & blogs in 2011.

MARKETING FACT54% of companies Leads generated via inbound marketing tactics like blogging 62% & social media costincreased their investments in social media & blogs in 2011. less.

fanta marketingsy People like to receive telemarketing calls. 21

MARKETING FACT200m Americans areon the FTC‟s Do Not Call list.

fantasy marketing Tradeshows are a great, cost-effectiveway to generate a ton of new leads and customers. 23

MARKETINGFACT Tradeshows are one of the most costly ways to generate leads & customers.

fantasy marketing If you give your content away for free, prospects will never buy your full- fledged offering. 25

“Free trials” are an excellent way to demonstrate the value of your product & increase conversion.MARKETINGFACT

“Free trials” are an excellent way to demonstrate the value of your product & increase conversion. Sharing free, relevantMARKETING content onlineFACT helps search engines —& prospects— find you.

fantas marketingyOnline advertisingis not effectivefor local businesses. 28

89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.MARKETING FACT

fantas marketingyBlogging is overrated& not particularly effectivefor marketing. 30

MARKETING CompaniesFACT that blog get 55% more web traffic than those that don‟t.

MARKETING CompaniesFACT that blog get 55% more web traffic than those that don‟t. They also get 70%more leads

MARKETING CompaniesFACT that blog get 55% more web traffic than those that don‟t. 57% They also get 70%more of companies leads have acquired a customer through their blog.

fantasy marketing Optimizing your website & email for mobile phones is not that important. 34

35% of Americans own a smartphone.MARKETINGFACT

By YE2011, that figure will rise to50% 35% of Americans own a smartphone.MARKETINGFACT

By YE2011, that figure will rise to50% 86% 35% of Americans of C-level executives have smartphones. own a smartphone.MARKETINGFACT

By YE2011, that figure will rise to50% 86% 35% of Americans of C-level executives have smartphones. own a smartphone. The majority ofMARKETING them say it‟s their primaryFACT communication tool.

fantasy marketing Optimizing for mobile devices isn‟t worth the effort. 39

MARKETING FACT 74% of smartphone users have made a purchase from their smartphone.

MARKETING FACT78% 74% of smartphone of business users have made apeople use their purchase from theirmobile device to smartphone. check email.

40% MARKETING of US smartphone owners compareprices on their mobile device while in-store, shopping for an FACT item. 78% 74% of smartphone of business users have made a people use their purchase from their mobile device to smartphone. check email.

fantas marketing yNobody reads blogs. 43

MARKETINGFACT 65% of daily internet users read blogs.

46%of daily internet users read >1 blog/day.MARKETINGFACT 65% of daily internet users read blogs.

46% of daily internet users read >1 blog/day.MARKETINGFACT 65% of daily internet users read blogs. 36% of daily internet users read 5-10 blogs/day.

fantas marketing yBlogging has no impacton a company‟s Twitterreach.

fantas marketingyEmail is still one ofthe most effectiveways of communicatingwith prospects. 48

Blogging can MARKETINGincrease your Twitter reach75% by FACT

MARKETINGFACT Email usage is declining by as much as 59% across all age groups

MARKETINGFACT US internet users 3X more spend minutes on blogs & social networks than on email Email usage is declining by as much as 59% across all age groups

fantasmarketing yBlogging occasionally hasthe same impact on traffic& lead-gen as bloggingconstantly.

MARKETINGFACT Businesses who blog at least twenty times per month generate 5X more traffic than those who only blog a few times per month.

MARKETING They also 4X generateFACT more leads Businesses who blog at least twenty times per month generate 5X more traffic

Blogs are nice,but hardly amust-have forbusinesses. 55

MARKETINGFACT 2/3 of marketers say their company blog is “critical” or “important” to their business.

fantasmarketing yFacebook may begreat for buildingbuzz, but it has yet toprove itself as aneffective channel forgenerating sales. 57

41% of B2B companiesusing Facebook have MARKETING FACTacquired a customer from it.

41% of B2B companiesusing Facebook have MARKETING FACTacquired a customer from it. 62% of B2C companiesusing Facebook haveacquired a customer from it.

41% of B2B companiesusing Facebook have MARKETING FACTacquired a customer from it. 51% 62% of B2C companies of Facebook fans are more likely to buy the brands they „like.‟using Facebook haveacquired a customer from it.

fantasy marketingSocial networks are only for youngsters. 61

MARKETINGFACT 40% of Facebook‟s active users are over the age of 35.

MARKETINGFACT 40% of Facebook‟s active users are over the age of 35. 52% of 55-64 year old internet users have joined a social network.

MARKETING FACT 93% 40% of Facebook‟s active users areof US adult internet over the age of users are on Facebook. 35. 52% of 55-64 year old internet users have joined a social network.

fanta marketingsy Websites with numerouslanding pages confuse people. 65

MARKETING Businesses with 31 to 40 landing7X FACT pages get more leadsthan those with only 1 to 5 landing Pages

MARKETING Businesses with 31 to 40 landing7X FACT pages get more leadsthan those with only 1 to 5 landing Pages Businesses with >40 landing 12X pages get more leads

marketing fantasy Web traffic is the most important measure ofonline marketing success. 68

MARKETING FACTTraffic is nice, but if thosevisitors are leavingimmediately, who cares?Conversion matters.

fantasy marketingLead-nurturing email campaignsshould be automated based on eachlead‟s activity on your companywebsite. 70

MARKETING FACTSending automated emails to leads withouta complete understanding of their experiencewith your company across channels, includingmobile and social media, is more like SPAMthan lead-nurturing.

MARKETING FACTSending automated emails to leads withouta complete understanding of their experiencewith your company across channels, includingmobile and social media, is more like SPAMthan lead-nurturing. Every time you send SPAM, a kitten dies.*

MARKETING FACT Sending automated emails to leads without a complete understanding of their experience with your company across channels, including mobile and social media, is more like SPAM than lead-nurturing. Every time you send SPAM, a kitten dies.**not actually a fact.

fantasy marketingMarketing automationsoftware is all youneed to generateboatloads of qualitysales leads. 74

MARKETING FACTMarketing automation can helpstreamline the process ofcommunicating with & nurturingleads—but it doesn’t do jack squatto help generate them.

fantasy marketing Inbound Marketing focuses exclusively on top of the funnel objectives like attracting prospects & leads. 76

MARKETINGFACT Inbound Marketing does help attract prospects & leads—but it also helps convert those leads into paying customers by providing them with a relevant, customized experience designed to benefit them, not interrupt them.

fantasy marketing All marketing software is created equal. Every brand claims to increase traffic, leads, & revenue, but none back those claims with real data. 78

MARKETINGFACT HubSpot‟s all-in-one InboundMarketing software 6.5has generated over million leads

MARKETINGFACT 864 and million HubSpot‟s page views all-in-one Inbound for 5000+Marketing software customers 6.5has generated over million leads

MARKETINGFACT 864 and million HubSpot‟s page views all-in-one Inbound For 5000+Marketing software customers 6.5has generated over HubSpot customers million 4X average leads more traffic

MARKETINGFACT and 25X 864 and more leads million HubSpot‟s page views all-in-one Inbound For 5000+Marketing software customers 6.5has generated over HubSpot customers million 4X average leads more traffic

fantasmarketing Social media may be helping big brandswith big bucks extend their reach &influence online, but it doesn‟t do squat for small businesses. 83

MARKETINGFACT 57% of small businesses say social media is beneficial to their business.

fantasy marketing Twitter is an annoying, pointless waste of time, with no real business value.

Companies that 2X use Twitter average more leads than those that don‟t.MARKETINGFACT

Companies that 2X use Twitter average more leads than those that don‟t.MARKETINGFACT Companies with 1000+ Twitter 6X followers get more traffic

Companies that 2X use Twitter average more leads than those that don‟t.MARKETINGFACT Companies with 1000+ Twitter 6X followers get 42% of companies that use Twitter for more traffic marketing have acquired a customer through it

marketingfantasySaying “please retweet”in a tweet only annoys people. 89

Actually, saying "PleaseRetweet" in a tweet leads to more tweets. MARKETING FACT

There is no single “all-in- one” marketingsoftware product that meets theneeds of today‟s business. 91

MARKETINGFACTHubSpot’s all-in-one inbound marketing software includes:• Multi-channel analytics to measure true ROI• A/B testing & landing page tools to increase conversion• Blogging, SEO & social media tools to help you get found online• Behavior-driven communications to nurture leads

MARKETINGFACT More than 5,000 companies use HubSpot to make marketing that people LOVE

“ 3 years ago our company spent roughly $200k in advertising to achieve about $4 million in sales. Marcus Sheridan Owner, River Pools & Spas HubSpot Customer

“ 3 years ago our company spent roughly $200k in advertising to achieve about $4 million in sales. This year, we will spend about $18k in order to achieve roughly $5 million Marcus Sheridan Owner, River Pools & Spas in sales.” HubSpot Customer

“ HubSpot changed my life. It saved my business.” Read Marcus‟ story: Marcus Sheridan Owner, River Pools & Spas HubSpot Customer http://bit.ly/q6kFgB

Don’t letunicornsfool you.

STICK WITH THE FACTS.

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Marketing fact vs Marketing fantasy

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