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Marketing fact vs Marketing fantasy

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Grab a free copy of this at HubSpot.com/FreeUnicorns

Grab a free copy of this at HubSpot.com/FreeUnicorns

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  • Social media really can help boost that consumer base. Great slide, thanks for sharing!
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  • Hey ! I'm currently giving a course in marketing and your powerpoint is really interesting. If you're interested, i would like to translate it into french. I would not take any credit about this (except if you want to) and after, if you want i can send it back to you so you can publish it on your account. Both sides would win :)

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  • hi, can I ask you to send me the presentation at diana.georgieva2009@gmail.com
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  • Dear Friend, can you send me a copy of your presentation, for personal use, it is terrific! eng.gfaria@gmail.com, Guilherme (Brazil)
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  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
  • Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/

Transcript

  • 1. HubSpot.com/FreeUnicornsMARKETINGFACT vs. fantasy marketing
  • 2. fanta sy—noun
  • 3. fanta sy —nounAn idea with no basis in reality.
  • 4. FACT—noun —nounA thing that is indisputably the case.
  • 5. Unicorns live in afantasy world.
  • 6. MARKETING EXECSCAN’T AFFORD TO.
  • 7. LET‟S SEPARATEMARKETING FACT
  • 8. LET‟S SEPARATEMARKETING FACT from fantas marketing
  • 9. fanta marketingsy B2B companies don‟t need to waste their time on
  • 10. MARKETINGFACT 39% of B2B companies using Twitter have acquired new customers from it.
  • 11. MARKETINGFACT 41% of B2B companies using Facebook have acquired new customers from it. 39% of B2B companies using Twitter have acquired new customers from it.
  • 12. fantmarketingasyYou can rely on email tobe the workhorse ofyour online marketingefforts. 12
  • 13. MARKETING FACTYour email database expiresat a rate of25% per year
  • 14. MARKETING Gmail Priority Inbox & othertools are pushing your automated FACT emails to thebottom of the inbox. Your email database expires at a rate of 25% per year
  • 15. Television adscontinue to beone of the mosteffective formsof advertising.fanta marketing 15
  • 16. MARKETINGFACT 86% of people skip TV ads.
  • 17. MARKETINGFACT TiVo, DVRs, Hulu, YouTube, & thousands of cable & satellite networks have fragmented TV audiences. 86% of people skip TV ads.
  • 18. fanta marketingsyMost companies are increasing their investments intraditional, outbo und marketing programs. 18
  • 19. MARKETING FACT54% of companiesincreased their investments in social media & blogs in 2011.
  • 20. MARKETING FACT54% of companies Leads generated via inbound marketing tactics like blogging 62% & social media costincreased their investments in social media & blogs in 2011. less.
  • 21. fanta marketingsy People like to receive telemarketing calls. 21
  • 22. MARKETING FACT200m Americans areon the FTC‟s Do Not Call list.
  • 23. fantasy marketing Tradeshows are a great, cost-effectiveway to generate a ton of new leads and customers. 23
  • 24. MARKETINGFACT Tradeshows are one of the most costly ways to generate leads & customers.
  • 25. fantasy marketing If you give your content away for free, prospects will never buy your full- fledged offering. 25
  • 26. “Free trials” are an excellent way to demonstrate the value of your product & increase conversion.MARKETINGFACT
  • 27. “Free trials” are an excellent way to demonstrate the value of your product & increase conversion. Sharing free, relevantMARKETING content onlineFACT helps search engines —& prospects— find you.
  • 28. fantas marketingyOnline advertisingis not effectivefor local businesses. 28
  • 29. 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.MARKETING FACT
  • 30. fantas marketingyBlogging is overrated& not particularly effectivefor marketing. 30
  • 31. MARKETING CompaniesFACT that blog get 55% more web traffic than those that don‟t.
  • 32. MARKETING CompaniesFACT that blog get 55% more web traffic than those that don‟t. They also get 70%more leads
  • 33. MARKETING CompaniesFACT that blog get 55% more web traffic than those that don‟t. 57% They also get 70%more of companies leads have acquired a customer through their blog.
  • 34. fantasy marketing Optimizing your website & email for mobile phones is not that important. 34
  • 35. 35% of Americans own a smartphone.MARKETINGFACT
  • 36. By YE2011, that figure will rise to50% 35% of Americans own a smartphone.MARKETINGFACT
  • 37. By YE2011, that figure will rise to50% 86% 35% of Americans of C-level executives have smartphones. own a smartphone.MARKETINGFACT
  • 38. By YE2011, that figure will rise to50% 86% 35% of Americans of C-level executives have smartphones. own a smartphone. The majority ofMARKETING them say it‟s their primaryFACT communication tool.
  • 39. fantasy marketing Optimizing for mobile devices isn‟t worth the effort. 39
  • 40. MARKETING FACT 74% of smartphone users have made a purchase from their smartphone.
  • 41. MARKETING FACT78% 74% of smartphone of business users have made apeople use their purchase from theirmobile device to smartphone. check email.
  • 42. 40% MARKETING of US smartphone owners compareprices on their mobile device while in-store, shopping for an FACT item. 78% 74% of smartphone of business users have made a people use their purchase from their mobile device to smartphone. check email.
  • 43. fantas marketing yNobody reads blogs. 43
  • 44. MARKETINGFACT 65% of daily internet users read blogs.
  • 45. 46%of daily internet users read >1 blog/day.MARKETINGFACT 65% of daily internet users read blogs.
  • 46. 46% of daily internet users read >1 blog/day.MARKETINGFACT 65% of daily internet users read blogs. 36% of daily internet users read 5-10 blogs/day.
  • 47. fantas marketing yBlogging has no impacton a company‟s Twitterreach.
  • 48. fantas marketingyEmail is still one ofthe most effectiveways of communicatingwith prospects. 48
  • 49. Blogging can MARKETINGincrease your Twitter reach75% by FACT
  • 50. MARKETINGFACT Email usage is declining by as much as 59% across all age groups
  • 51. MARKETINGFACT US internet users 3X more spend minutes on blogs & social networks than on email Email usage is declining by as much as 59% across all age groups
  • 52. fantasmarketing yBlogging occasionally hasthe same impact on traffic& lead-gen as bloggingconstantly.
  • 53. MARKETINGFACT Businesses who blog at least twenty times per month generate 5X more traffic than those who only blog a few times per month.
  • 54. MARKETING They also 4X generateFACT more leads Businesses who blog at least twenty times per month generate 5X more traffic
  • 55. Blogs are nice,but hardly amust-have forbusinesses. 55
  • 56. MARKETINGFACT 2/3 of marketers say their company blog is “critical” or “important” to their business.
  • 57. fantasmarketing yFacebook may begreat for buildingbuzz, but it has yet toprove itself as aneffective channel forgenerating sales. 57
  • 58. 41% of B2B companiesusing Facebook have MARKETING FACTacquired a customer from it.
  • 59. 41% of B2B companiesusing Facebook have MARKETING FACTacquired a customer from it. 62% of B2C companiesusing Facebook haveacquired a customer from it.
  • 60. 41% of B2B companiesusing Facebook have MARKETING FACTacquired a customer from it. 51% 62% of B2C companies of Facebook fans are more likely to buy the brands they „like.‟using Facebook haveacquired a customer from it.
  • 61. fantasy marketingSocial networks are only for youngsters. 61
  • 62. MARKETINGFACT 40% of Facebook‟s active users are over the age of 35.
  • 63. MARKETINGFACT 40% of Facebook‟s active users are over the age of 35. 52% of 55-64 year old internet users have joined a social network.
  • 64. MARKETING FACT 93% 40% of Facebook‟s active users areof US adult internet over the age of users are on Facebook. 35. 52% of 55-64 year old internet users have joined a social network.
  • 65. fanta marketingsy Websites with numerouslanding pages confuse people. 65
  • 66. MARKETING Businesses with 31 to 40 landing7X FACT pages get more leadsthan those with only 1 to 5 landing Pages
  • 67. MARKETING Businesses with 31 to 40 landing7X FACT pages get more leadsthan those with only 1 to 5 landing Pages Businesses with >40 landing 12X pages get more leads
  • 68. marketing fantasy Web traffic is the most important measure ofonline marketing success. 68
  • 69. MARKETING FACTTraffic is nice, but if thosevisitors are leavingimmediately, who cares?Conversion matters.
  • 70. fantasy marketingLead-nurturing email campaignsshould be automated based on eachlead‟s activity on your companywebsite. 70
  • 71. MARKETING FACTSending automated emails to leads withouta complete understanding of their experiencewith your company across channels, includingmobile and social media, is more like SPAMthan lead-nurturing.
  • 72. MARKETING FACTSending automated emails to leads withouta complete understanding of their experiencewith your company across channels, includingmobile and social media, is more like SPAMthan lead-nurturing. Every time you send SPAM, a kitten dies.*
  • 73. MARKETING FACT Sending automated emails to leads without a complete understanding of their experience with your company across channels, including mobile and social media, is more like SPAM than lead-nurturing. Every time you send SPAM, a kitten dies.**not actually a fact.
  • 74. fantasy marketingMarketing automationsoftware is all youneed to generateboatloads of qualitysales leads. 74
  • 75. MARKETING FACTMarketing automation can helpstreamline the process ofcommunicating with & nurturingleads—but it doesn’t do jack squatto help generate them.
  • 76. fantasy marketing Inbound Marketing focuses exclusively on top of the funnel objectives like attracting prospects & leads. 76
  • 77. MARKETINGFACT Inbound Marketing does help attract prospects & leads—but it also helps convert those leads into paying customers by providing them with a relevant, customized experience designed to benefit them, not interrupt them.
  • 78. fantasy marketing All marketing software is created equal. Every brand claims to increase traffic, leads, & revenue, but none back those claims with real data. 78
  • 79. MARKETINGFACT HubSpot‟s all-in-one InboundMarketing software 6.5has generated over million leads
  • 80. MARKETINGFACT 864 and million HubSpot‟s page views all-in-one Inbound for 5000+Marketing software customers 6.5has generated over million leads
  • 81. MARKETINGFACT 864 and million HubSpot‟s page views all-in-one Inbound For 5000+Marketing software customers 6.5has generated over HubSpot customers million 4X average leads more traffic
  • 82. MARKETINGFACT and 25X 864 and more leads million HubSpot‟s page views all-in-one Inbound For 5000+Marketing software customers 6.5has generated over HubSpot customers million 4X average leads more traffic
  • 83. fantasmarketing Social media may be helping big brandswith big bucks extend their reach &influence online, but it doesn‟t do squat for small businesses. 83
  • 84. MARKETINGFACT 57% of small businesses say social media is beneficial to their business.
  • 85. fantasy marketing Twitter is an annoying, pointless waste of time, with no real business value.
  • 86. Companies that 2X use Twitter average more leads than those that don‟t.MARKETINGFACT
  • 87. Companies that 2X use Twitter average more leads than those that don‟t.MARKETINGFACT Companies with 1000+ Twitter 6X followers get more traffic
  • 88. Companies that 2X use Twitter average more leads than those that don‟t.MARKETINGFACT Companies with 1000+ Twitter 6X followers get 42% of companies that use Twitter for more traffic marketing have acquired a customer through it
  • 89. marketingfantasySaying “please retweet”in a tweet only annoys people. 89
  • 90. Actually, saying "PleaseRetweet" in a tweet leads to more tweets. MARKETING FACT
  • 91. There is no single “all-in- one” marketingsoftware product that meets theneeds of today‟s business. 91
  • 92. MARKETINGFACTHubSpot’s all-in-one inbound marketing software includes:• Multi-channel analytics to measure true ROI• A/B testing & landing page tools to increase conversion• Blogging, SEO & social media tools to help you get found online• Behavior-driven communications to nurture leads
  • 93. MARKETINGFACT More than 5,000 companies use HubSpot to make marketing that people LOVE
  • 94. “ 3 years ago our company spent roughly $200k in advertising to achieve about $4 million in sales. Marcus Sheridan Owner, River Pools & Spas HubSpot Customer
  • 95. “ 3 years ago our company spent roughly $200k in advertising to achieve about $4 million in sales. This year, we will spend about $18k in order to achieve roughly $5 million Marcus Sheridan Owner, River Pools & Spas in sales.” HubSpot Customer
  • 96. “ HubSpot changed my life. It saved my business.” Read Marcus‟ story: Marcus Sheridan Owner, River Pools & Spas HubSpot Customer http://bit.ly/q6kFgB
  • 97. Don’t letunicornsfool you.
  • 98. STICK WITH THE FACTS.