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Marketing Analytics 101: How to Measure the Effectiveness of Your Website

by on Aug 07, 2009

  • 11,580 views

You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound ...

You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.

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  • 3seven9 3seven9 at 3seven9 Some nice infographics in this slideshow, though once you've worked out how to measure using anaylitics, I think it is important to know how to use the results to improve your business, thus making those analytics meaningful: http://ow.ly/7Z6uG 1 year ago
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  • tomwolfer Tom Wolfer, Marketing, Analytics and Communications Blogger at Tumbleweed Marketing Analytics The most important measure of a website’s effectiveness is the degree to which it leads each visitor through the sales cycle. The end of this sales cycle may be a product purchase, donation, request for more information, or other tangible result. A social media campaign’s measure of success, on the other hand, is the degree to which it creates an online community and leads this community to a particular website - where a conversion can take place. http://tumbleweedmarketinganalytics.com/ 1 year ago
    Are you sure you want to
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Marketing Analytics 101: How to Measure the Effectiveness of Your Website Marketing Analytics 101: How to Measure the Effectiveness of Your Website Presentation Transcript