Mad Men: The Webinar

Webinar Speakers Don Draper Sterling Cooper Draper Pryce Peggy Olson (@PeggyOlson) Sterling Cooper Draper Pryce Mike Volpe (@mvolpe) HubSpot Jeanne Hopkins (@JeanneHopkins) HubSpot Sponsors:

We are unable to locate Don Draper at this time. (Perhaps he’s in Palm Springs?)

What did you say? Answers from over 250 of the 600+ webinar registrants.

Which character do you aspire to be? “Betty Draper; so much hidden emotion behind those puffs off a cigarette.”

Which character do you aspire to be? “Joan... always cool and classy. She quietly gets it done!”

Which character do you aspire to be? “DON DRAPER!! But I'd love a body like Joan Holloway Harris...”

Which character do you aspire to be? “Don Draper, but in Betty Draper's body.”

Which character do you aspire to be? “Peggy Olson's lover ;-)”

Which character do you aspire to be? “The 1st black ad man at Sterling Cooper Draper Bryce”

Which character do you aspire to be? “Harry Crane - he had the foresight to start the TV division, like HubSpot had the foresight to value social media”

Which character do you aspire to be? “I don't know, but if anyone says Pete Campbell, you should uninvite them to this webinar.”

Marketing is Changing 1950 - 2000 2000 - 2050

Outbound Marketing

Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com

“If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki

Agenda: Case Studies • Gillette 1960 vs. Old Spice 2010 • Gordon’s 1960 vs. Captain Morgan 2010 • Dodge 1960 vs. Ford 2010

vs. 1960 2010

Gillette 1960’s http://www.youtube.com/watch?v=aOfGrbgyXo4

Gillette 1960’s • Tells you what the product does • Implies other benefits (Get the girl! Own a sailboat!) • No conversation • No engagement • You are unable to not watch • Outbound, paid, interruptive media

Old Spice 2010

Old Spice 2010 • Tells you what the product does • Implies other benefits (Get the girl! Own a sailboat!) • Conversation • Engagement • Attracts fans and consumers • Inbound, free, sharable media

vs. 1960 2010

Gordon’s 1960

Gordon’s 1960 • Tells you what the product does • Implies other benefits (Be an individual! Be manly!) • No conversation • No engagement • Outbound, paid, interruptive media

Captain Morgan 2010

Captain Morgan 2010 Prank Call Your Friends

Captain Morgan 2010 • Conversation • Engagement • No filtering or censorship • Attracts fans and consumers • Inbound, free, sharable media

vs. 1960 2010

Dodge 1960

Dodge 1960 • Tells you what the product does • No conversation • No engagement • Outbound, paid, interruptive media

Ford 2010

Ford 2010 • User generated content • No filtering or censorship • Conversation • Engagement • Inbound, free, sharable media

Suggested Next Steps • Read the “Inbound Marketing” Book • Grade your website: www.WebsiteGrader.com • Additional Free Resources: www.HubSpot.com/marketing-hubs

Thank You “Peggy” Peggy Olson (@PeggyOlson) Sterling Cooper Draper Pryce is Carrie Bugbee (@CarriBugbee) Big Deal PR

Who is HubSpot? 160+ Employees in Cambridge, MA (MIT) $33m in VC (3 rounds) SaaS for Marketing at $3K-15K/year

Complicated & Easy & Confusing Integrated

Growth 3,000 Customers Q1 2007 Q2 2010

Blog & Social Media • Business Blog Software • Blog Analytics • Social Media Monitoring • Social Media Publishing

Search Optimization • Keyword Grader • Link Grader • Page Grader

Email Marketing & Lead Nurturing • Email Marketing • Lead Nurturing

Lead Generation • Landing Pages • Lead Intelligence • Lead Alerts • Visitor Profiling

Competitor Tracking

Marketing Analytics • Assess the effectiveness of your marketing on a campaign-by-campaign level • Optimize resource allocation to maximize sales

Proven ROI by 3,000+ Customers Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads www.HubSpot.com/ROI

Thank You Carrie Bugbee (@CarriBugbee) Big Deal PR Mike Volpe (@mvolpe) HubSpot Jeanne Hopkins (@JeanneHopkins) HubSpot

http://www.hubspot.com	365
http://digitaldistillery.blogspot.com	15

Mad Men: The Webinar

by HubSpot All-in-one Marketing Software on Jul 23, 2010

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Mad Men: The Webinar — Presentation Transcript