0
MARKETING !
Mad 
Libs: 	
  
EXPERT EDITION
MARKETING
is serious business.
We spend tons of TIME
pouring over data, trends,
newsfeeds, and content.
with
So, we decided to play
marketing
to share their savvy
advice while having
So, we decided to play Mad libs with
marketing experts to share their savvy
advice while having FUN.
Analysts, influencers, thought leaders, and top-notch
experts filled in the blanks on key trends marketers
should stay on to...
The Biggest mistake
most companies make when choosing
a marketing automation vendor is choosing
the tool before ‘the house...
I believe in content marketing because
without content, you don't have ANY marketing at all.
Not paid, not owned, not earn...
The most underrated marketing strategy today
is one where in fact a customer experience strategy
sets the marketing strate...
Attention mark
eters:

stop trying to pimp yo
ur
services. Nobody care products and
s.
the content that your bu Instead cr...
Over the next year, I want to see more crowd sourcing
in marketing because they are already crowd funding, crowdmaking pro...
If I were hiring a new marketer
tomorrow, the number one trait I would look for is
a passion for storytelling and using da...
The most underrated marketing trend
right now is what we call content sourcing
where we take existing client content and
g...
The businesses that do the best at breaking
through social media noise
are the ones that deliberately prioritize
	
  
cont...
If I became CMO of a Fortune
500 company tomorrow, the first
marketing tactics I’d get rid of
would be cold calling and
mar...
marketing analytics	
  
If I could give marketers everywhere one
tip on evaluating and using marketing
analytics, it would...
The biggest misconception
that B2B marketers have is that
B2B does not work on social
media. But in fact, there is no
such...
The four key ingredients to creating valuable content are:
• 
• 
• 
• 

Interviewing your buyers to find out what makes the...
In the larger social media landscape, Google+ is
probably the most ambiguous. It's interesting, as while
many marketers tr...
Attention	
  
marketers:

Stop trying to be amazing,

and start being useful.
Jay Baer, Best-Selling Author & Keynote Spea...
Over the next year, I want to see more attention placed on technology
roadmaps in B2B marketing because historically marke...
If I were hiring a new marketer tomorrow,
the number one trait I’d look for is the
ability to GSD*. It doesn’t matter if y...
Google+ is the American West - a new frontier.
There aren't many people out there yet and there's so much potential, but m...
The four key ingredients to
creating valuable content are:
Proper Targeting
Customer Education
Manageable Length
Accessibi...
NOW IT’S YOUR TURN!
Take a moment to tweet at HubSpot to
share how you would fill in these blanks
and thank our experts for...
Marketing Mad Libs: Expert Edition
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Marketing Mad Libs: Expert Edition

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Transcript of "Marketing Mad Libs: Expert Edition"

  1. 1. MARKETING ! Mad Libs:   EXPERT EDITION
  2. 2. MARKETING is serious business.
  3. 3. We spend tons of TIME pouring over data, trends, newsfeeds, and content.
  4. 4. with So, we decided to play marketing to share their savvy advice while having
  5. 5. So, we decided to play Mad libs with marketing experts to share their savvy advice while having FUN.
  6. 6. Analysts, influencers, thought leaders, and top-notch experts filled in the blanks on key trends marketers should stay on top of. Check out their bold ideas…
  7. 7. The Biggest mistake most companies make when choosing a marketing automation vendor is choosing the tool before ‘the house’ is in order. Sam Melnick, IDC @SamMelnick
  8. 8. I believe in content marketing because without content, you don't have ANY marketing at all. Not paid, not owned, not earned. Rebecca Lieb, Altimeter @lieblink
  9. 9. The most underrated marketing strategy today is one where in fact a customer experience strategy sets the marketing strategy. CX is a profit-increasing, loyalty-building, engagement-driving opportunity that marketing needs to play a part in to stay relevant in the age of the customer, where it's knowledge of and engagement with customers that set successful companies apart. Cory Munchbach, Forrester @corrinejames
  10. 10. Attention mark eters: stop trying to pimp yo ur services. Nobody care products and s. the content that your bu Instead create yers are eager to consume and that th ey love to share. David Meerman Scott, Author, Keynote speaker @dmscott
  11. 11. Over the next year, I want to see more crowd sourcing in marketing because they are already crowd funding, crowdmaking products, crowd-sharing products. This means that marketers need to encourage the crowd to fund products, like Uhaul Investors Club, tap the crowd to design products like Quirky and GE, and how Ford is giving discounts to Uber drivers spreading the brand experience. Jeremiah Owyang, Crowd Companies @jowyang
  12. 12. If I were hiring a new marketer tomorrow, the number one trait I would look for is a passion for storytelling and using data to see what stories connect with customers. Allen Bonde, Actuate @abonde
  13. 13. The most underrated marketing trend right now is what we call content sourcing where we take existing client content and get it out on other sites that target our client's personas. This almost always results in increased website visitors and increased leads for clients. Michael Lieberman, Square2Marketing @Mike2Marketing
  14. 14. The businesses that do the best at breaking through social media noise are the ones that deliberately prioritize   content that offers value to their followers and potential customers. Anne Mercogliano, Twitter @akmercog
  15. 15. If I became CMO of a Fortune 500 company tomorrow, the first marketing tactics I’d get rid of would be cold calling and marketing automation. Lane Sutton, Speaker @LaneSutton
  16. 16. marketing analytics   If I could give marketers everywhere one tip on evaluating and using marketing analytics, it would be to make yourself data-informed, but not exclusively datadriven because the power of serendipity and of investing in unmeasurable marketing can be incredible. Rand Fishkin, Moz, @randfish
  17. 17. The biggest misconception that B2B marketers have is that B2B does not work on social media. But in fact, there is no such thing as B2B or B2C, it’s H2H (human to human) and those conversations are happening every day. Lana Khavinson, LinkedIn @lkhavinson
  18. 18. The four key ingredients to creating valuable content are: •  •  •  •  Interviewing your buyers to find out what makes them tick. Researching the channels they frequent to find the “hot button” issues. Thinking of new ways to solve those issues, whether they involve your offerings or not. Visualizing the final product, be it blog post, ebook, video, or webinar and asking your top talent to work together to create it. John McTigue, Kuno Creative @jmctigue
  19. 19. In the larger social media landscape, Google+ is probably the most ambiguous. It's interesting, as while many marketers treat it as more of a chore right now, you get the idea they're doing so with the idea that it'll one day take off. I mean, it is Google after all. It's like superstition. You may not believe that walking beneath a ladder brings you bad luck, but you still don't do it. Nobody wants to take that chance. John Bonini, IMPACT Branding @Bonini84
  20. 20. Attention   marketers: Stop trying to be amazing, and start being useful. Jay Baer, Best-Selling Author & Keynote Speaker @jaybaer
  21. 21. Over the next year, I want to see more attention placed on technology roadmaps in B2B marketing because historically marketers have been reactive with respect to best practices and technology   investments. Marketing leaders are still guilty of making technology decisions that solve the "flavor of the week problem" in marketing. With dozens of different categories of marketing tools that can solve your challenges, and more that seem to spring up each year, it's critical organizations have a vision for the future state.   Ian Michiels, Gleanster @InsightFanatic
  22. 22. If I were hiring a new marketer tomorrow, the number one trait I’d look for is the ability to GSD*. It doesn’t matter if you have 20 years of experience or are a recent grad, the most valuable trait a marketer can have at a fast-growing company is being able to produce remarkable results. *Get S%#& Done Mike Volpe, HubSpot @mvolpe
  23. 23. Google+ is the American West - a new frontier. There aren't many people out there yet and there's so much potential, but many of the people out there are outlaws - marketers that aren't providing value and that aren't truly inbound. They're shouting to get attention and page views and pushing their messages on people in communities that aren't there to be marketed to. Ben Wachtel, ElementThree @benwachtel24
  24. 24. The four key ingredients to creating valuable content are: Proper Targeting Customer Education Manageable Length Accessibility Shawn Fitzgerald, ThomasNet @sfitzgerald9
  25. 25. NOW IT’S YOUR TURN! Take a moment to tweet at HubSpot to share how you would fill in these blanks and thank our experts for playing mad libs!
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