Marta – Do you like the flame thing here? I used it throughout. If you think it is cool, lets leave it. If you think think you want to change these chapter marker slides to your standard ones that match the colors of the chapters listed on the previous slide, I’m down with that.
Marta -- Feel free to make this one look better.
M – Not sure this is the right font.
Publisher + Marketer….win with content.Compounding interest in 401k accountWikipediaBlog, podcast, videos, webinars, presentations, ebooks, appsRemarkable content.
Optimize for GoogleOptimize for social media
Once you understand the scope of conversations, build out your personal brand profile on the key social channels on which the community engagesBring prospects to you by providing datasheets, white papers, and other assets they might want directly on your LinkedIn profile and SlideShareIf you like to write, start a blog: develop from being just another sales rep to a trusted advisor within the social marketplace
I am fine with this chart, but I want the y axis on the chart to be 9000 and the line to end on 13.
I am fine with this chart, but I want the y axis on the chart to be 9000 and the line to end on 13.
I am fine with this chart, but I want the y axis on the chart to be 9000 and the line to end on 13.
M – Not sure this is the right font.
Make ‘circles’
Make ‘circles’
Your site should have a login.Your site should have x webinars not seen, y articles not read, etc.Leverage – each action by user is valuable….each additional user is valuable to see what works to convert
Your site should have a login.Your site should have x webinars not seen, y articles not read, etc.Leverage – each action by user is valuable….each additional user is valuable to see what works to convert
Your site should have a login.Your site should have x webinars not seen, y articles not read, etc.Leverage – each action by user is valuable….each additional user is valuable to see what works to convert
M – Not sure this is the right font.
Coke’s CMO – renter. Press Release hire.
Having better information available to your entire team helps them have the right presence when they are having natural conversations online and offline as part of their daily lives.
If at all possible, measure you business monthly, not quarterly. If you measure monthly, you can evolve 12 times a year, 3 times faster than if you measure quarterly. Evolving your business faster means you can test more, learn more and improve more. Startups need to test and learn quickly, while the cost to do so is low.
Write & act like a human, not a like a marketer…don’t speak in marketer-speak. It is very unique to see someone speaking like themselves.
Marta – Can you redo this guy to have it match our colors and feel.
Assets – not inventory, machine tools, etc…links, ranks, reach.
Assets – not inventory, machine tools, etc…links, ranks, reach.
Here is where the iPad mention goes and the “plug” for the booth & RVIP…
Here is where the iPad mention goes and the “plug” for the booth & RVIP…
B Optimize “100 AWESOME Marketing Stats, Charts & Graphs” vs. “100 Charts” 15
analysis review product answers why advice top questions INSIGHT S.recent best facts soon great tips build Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 16
great retweet please retweet twitter follow please social social media blogpost mediablog post how to 10 top free help new blog post check out Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 17
EITHER WRITESOMETHING WORTHREADING OR DOSOMETHING WORTHWRITING.—Benjamin Franklin
Master3 Your MOFU
WHAT DOTHESECOMPANIESHAVE INCOMMON? 26
$150B $92B $50B $12B $10B $8B 27
A Usage & Conversion Better More Usage PersonalizationBetter Conversion Better Value 28
B Users & Conversion Better More Users PersonalizationBetter Conversion Better Value 29
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USER ACTIVITY f + Facebook Follow Purchase Hx $ Page Visits Webinar Blog Sub PERSONALIZATIO Web Email Mobile 35
Visitor Join our Community! % YOUR NAMEYOUR COMPANY NOYOUR WEBSITE 36
UserWelcome back, Brian!Activity from Your Network: %• Item A• Item B• Item C YESWebinars You Missed:• Webinar 1• Webinar 2• Webinar 3 37
Customer EliteWelcome back, Brian!Activity from Your Network: %• Item A• Item B• Item C You’ll love these blog articles: PERSONALIZWebinars You Missed: ED• Webinar 1 Item A• Webinar 2 Item B• Webinar 3 Item C 38
IF I HAVE SEENA LITTLE FURTHERIT IS BY STANDINGON THE SHOULDERSOF GIANTS.—Isaac Newton
4 Build a Killer Inbound Marketing Team
The Press Release Hire Rent Interrupt Push Outbound 41
DigitalDAnalyticalAReachRContent CreatorC
The New Org Chart @mvolp e TOFU MOFU OTHER 43
Empower EVERYONE. 44
MEASUREOFTEN.EVOLVEFAST. 45
Write like a human, not a marketer.46
TOF U MOF U 47
DON’TDIP YOURTOE IN 48
JUMP INALL THE WAY 49
CRUSH5 the Competition
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Sell more like .Market more like . 56
Get a FreeInboundMarketingAssessmentMoscone North1416131305Moscone WestLevel 2, Alcove 2 57
Gabriél Ma
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