INBOUND Bold Talks: Kathy Sierra

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INBOUND Bold Talks: Kathy Sierra

  1. 1. Secrets of the Whisperers (motivation and gamification)
  2. 2. Operant Conditioning
  3. 3. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce Punishment Reinforce
  4. 4. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce Rewards Positive Reinforcement
  5. 5. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce Rewards Release Rewards Positive Reinforcement Negative Reinforcement
  6. 6. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce Rewards Release Most animal training
  7. 7. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce RewardsDiscomfort But many use punishment Release
  8. 8. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce RewardsDiscomfort Schools & Animal Training are the same Release
  9. 9. Heated battles in animal training (and education) over: Which quadrant? What “reinforcement schedule?” Are we incentivizing the right thing? Do we have the right incentives?
  10. 10. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce RewardsDiscomfort Most arguments are over WHICH quadrant Release
  11. 11. Missing the bigger, deeper, crucial question: Should we be using operant conditioning?
  12. 12. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce Rewards
  13. 13. Positive Reinforcement (+R) (mostly rewards) super motivating
  14. 14. The secret is the reinforcement schedule.
  15. 15. Intermittent Variable Rewards done right, generate the MOST excitement and engagement
  16. 16. Skinner trained pigeons to do missile guidance
  17. 17. It stimulates “seeking” behavior
  18. 18. But...
  19. 19. The Dark Side
  20. 20. it’s very, very dark
  21. 21. so dark, it hijacks people’s brains
  22. 22. so dark, it almost killed my horse so dark, it almost killed my horse
  23. 23. and we’re using it on people
  24. 24. puzzle solving, drawings, writing...
  25. 25. Under some conditions, ANY of the four quadrants can lead to de-motivation
  26. 26. DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract to punish +R Add to reinforce –R Subtract to reinforce Punishment Reinforce Instead of fighting over how to do THIS:
  27. 27. We should ask if we should do it... at all. Ever.
  28. 28. “People are not horses...” the sentence that changed my life:
  29. 29. If treating animals like animals can do harm
  30. 30. We might want to be careful with people...
  31. 31. True motivation comes from: Autonomy Mastery Meaning/Purpose/Relatedness

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