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Is Twitter Dying? - "Yes"

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This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO …

This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO

#MKTGdebate

Published in: Business, Technology

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  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • Transcript

    • 1. Is Twitter a DyingSocial Network?TAKE: YES. 1
    • 2. 2
    • 3. FACT:According to the PewCenter, 66% of Americans saythey are using social networkssuch as Facebook or LinkedIn.Of those 66%, only 15% useTwitter. Source: Pew Report 3
    • 4. Twitter Adoption vs. Social Network AdoptionSource: Pew Center 4
    • 5. Although Twitter has 100million active users, the site’susage is still decently low incomparison to other networks.This suggests that Twitter’shealth is not as stable as aplatform of its age should be.
    • 6. FACT:According to the Pew Center, asof February 2012, 15% of adultinternet users use Twitter. That’sonly slightly increased from 13%last May. Source: Pew Report6
    • 7. Twitter Experiences Stagnant Usage Growth 7
    • 8. Although Twitter usage isincreasing, it is extremelyplausible that the 15% usingTwitter now are the sameusers who used it previously.Growth is inconsistent andstagnant, suggesting interestin Twitter is not increasing.
    • 9. FACT:The following three slidescontain scary statistics. Source: Pew Report9
    • 10. The average Twitter user has 27 followers.SOURCE: RJMETRICS, JANUARY 2010
    • 11. 25% of Twitter accounts have no followers. FOLLOW ME?SOURCE: RJ METRICS, JANUARY 2010
    • 12. 40%of Twitter accountshave neversent a singletweet.SOURCE: RJ METRICS, JANUARY 2010
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