Is Twitter Dying? - "Yes"
 

Is Twitter Dying? - "Yes"

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This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO ...

This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO

#MKTGdebate

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  • Full Name Full Name Comment goes here.
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  • @codemitte.gmbh Good point!
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  • its premature infrance - one need to look at the quality of the top 40% twitter users and then the top 10% users and whats their digital influence - how marketers use twitter - how certain verticals use the platform - with out facts and a one sided study definitly to be ignored and misleading
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  • nice
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  • Great analysis and presentation!
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  • You post this on Jun 19.
    Slide 10 to Slide 12, the scary statistics, are all 30 - THIRTY! - MONTHS OLD - January 2010.

    Dear Hubspot,
    If you proclaim Twitter dying and want to support that with scary statistics, use CURRENT STATISTICS!
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  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010

Is Twitter Dying? - "Yes" Is Twitter Dying? - "Yes" Presentation Transcript

  • Is Twitter a DyingSocial Network?TAKE: YES. 1
  • 2
  • FACT:According to the PewCenter, 66% of Americans saythey are using social networkssuch as Facebook or LinkedIn.Of those 66%, only 15% useTwitter. Source: Pew Report 3
  • Twitter Adoption vs. Social Network AdoptionSource: Pew Center 4
  • Although Twitter has 100million active users, the site’susage is still decently low incomparison to other networks.This suggests that Twitter’shealth is not as stable as aplatform of its age should be.
  • FACT:According to the Pew Center, asof February 2012, 15% of adultinternet users use Twitter. That’sonly slightly increased from 13%last May. Source: Pew Report6
  • Twitter Experiences Stagnant Usage Growth 7
  • Although Twitter usage isincreasing, it is extremelyplausible that the 15% usingTwitter now are the sameusers who used it previously.Growth is inconsistent andstagnant, suggesting interestin Twitter is not increasing.
  • FACT:The following three slidescontain scary statistics. Source: Pew Report9
  • The average Twitter user has 27 followers.SOURCE: RJMETRICS, JANUARY 2010
  • 25% of Twitter accounts have no followers. FOLLOW ME?SOURCE: RJ METRICS, JANUARY 2010
  • 40%of Twitter accountshave neversent a singletweet.SOURCE: RJ METRICS, JANUARY 2010
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