This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO
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This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO
bettermarketerits premature infrance - one need to look at the quality of the top 40% twitter users and then the top 10% users and whats their digital influence - how marketers use twitter - how certain verticals use the platform - with out facts and a one sided study definitly to be ignored and misleading10 months ago
code mitte GmbH at code mitte GmbHYou post this on Jun 19. Slide 10 to Slide 12, the scary statistics, are all 30 - THIRTY! - MONTHS OLD - January 2010. Dear Hubspot, If you proclaim Twitter dying and want to support that with scary statistics, use CURRENT STATISTICS!11 months ago
Are you sure you want to
http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
FACT:According to the PewCenter, 66% of Americans saythey are using social networkssuch as Facebook or LinkedIn.Of those 66%, only 15% useTwitter. Source: Pew Report 3
Twitter Adoption vs. Social Network AdoptionSource: Pew Center 4
Although Twitter has 100million active users, the site’susage is still decently low incomparison to other networks.This suggests that Twitter’shealth is not as stable as aplatform of its age should be.
FACT:According to the Pew Center, asof February 2012, 15% of adultinternet users use Twitter. That’sonly slightly increased from 13%last May. Source: Pew Report6
Twitter Experiences Stagnant Usage Growth 7
Although Twitter usage isincreasing, it is extremelyplausible that the 15% usingTwitter now are the sameusers who used it previously.Growth is inconsistent andstagnant, suggesting interestin Twitter is not increasing.
FACT:The following three slidescontain scary statistics. Source: Pew Report9
The average Twitter user has 27 followers.SOURCE: RJMETRICS, JANUARY 2010
25% of Twitter accounts have no followers. FOLLOW ME?SOURCE: RJ METRICS, JANUARY 2010
40%of Twitter accountshave neversent a singletweet.SOURCE: RJ METRICS, JANUARY 2010
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