Is Twitter a DyingSocial Network?TAKE: YES.                     1
2
FACT:According to the PewCenter, 66% of Americans saythey are using social networkssuch as Facebook or LinkedIn.Of those 6...
Twitter Adoption vs. Social Network AdoptionSource: Pew Center                                               4
Although Twitter has 100million active users, the site’susage is still decently low incomparison to other networks.This su...
FACT:According to the Pew Center, asof February 2012, 15% of adultinternet users use Twitter. That’sonly slightly increase...
Twitter Experiences Stagnant Usage Growth                                            7
Although Twitter usage isincreasing, it is extremelyplausible that the 15% usingTwitter now are the sameusers who used it ...
FACT:The following three slidescontain scary statistics.                             Source: Pew Report9
The average Twitter user has 27                                followers.SOURCE: RJMETRICS, JANUARY 2010
25%                   of Twitter accounts                       have no followers.                                        ...
40%of Twitter accountshave neversent a singletweet.SOURCE: RJ METRICS, JANUARY 2010
IF YOU          blog.hubspot.com/                Twitter.com/hubspotTHOUGHT THIS    Facebook.com/hubspotWAS AWESOME,    Li...
MAKE YOUR MARKETINGAWESOMETry HubSpot FREE for 30 days!http://HubSpot.com/free-trial
Search Engine                     Optimization                     Blogging &                     Social Media            ...
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Is Twitter Dying? - "Yes"

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This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO

#MKTGdebate

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  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • Is Twitter Dying? - "Yes"

    1. 1. Is Twitter a DyingSocial Network?TAKE: YES. 1
    2. 2. 2
    3. 3. FACT:According to the PewCenter, 66% of Americans saythey are using social networkssuch as Facebook or LinkedIn.Of those 66%, only 15% useTwitter. Source: Pew Report 3
    4. 4. Twitter Adoption vs. Social Network AdoptionSource: Pew Center 4
    5. 5. Although Twitter has 100million active users, the site’susage is still decently low incomparison to other networks.This suggests that Twitter’shealth is not as stable as aplatform of its age should be.
    6. 6. FACT:According to the Pew Center, asof February 2012, 15% of adultinternet users use Twitter. That’sonly slightly increased from 13%last May. Source: Pew Report6
    7. 7. Twitter Experiences Stagnant Usage Growth 7
    8. 8. Although Twitter usage isincreasing, it is extremelyplausible that the 15% usingTwitter now are the sameusers who used it previously.Growth is inconsistent andstagnant, suggesting interestin Twitter is not increasing.
    9. 9. FACT:The following three slidescontain scary statistics. Source: Pew Report9
    10. 10. The average Twitter user has 27 followers.SOURCE: RJMETRICS, JANUARY 2010
    11. 11. 25% of Twitter accounts have no followers. FOLLOW ME?SOURCE: RJ METRICS, JANUARY 2010
    12. 12. 40%of Twitter accountshave neversent a singletweet.SOURCE: RJ METRICS, JANUARY 2010
    13. 13. IF YOU blog.hubspot.com/ Twitter.com/hubspotTHOUGHT THIS Facebook.com/hubspotWAS AWESOME, Linkedin/com/hubspotPERHAPS Youtube.com/hubspotYOU’D LIKE TO flickr.com/photos/hubspotBE FRIENDS Slideshare.net/hubspotONLINE?
    14. 14. MAKE YOUR MARKETINGAWESOMETry HubSpot FREE for 30 days!http://HubSpot.com/free-trial
    15. 15. Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics
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