FACT:According to the PewCenter, 66% of Americans saythey are using social networkssuch as Facebook or LinkedIn.Of those 66%, only 15% useTwitter. Source: Pew Report 3
Twitter Adoption vs. Social Network AdoptionSource: Pew Center 4
Although Twitter has 100million active users, the site’susage is still decently low incomparison to other networks.This suggests that Twitter’shealth is not as stable as aplatform of its age should be.
FACT:According to the Pew Center, asof February 2012, 15% of adultinternet users use Twitter. That’sonly slightly increased from 13%last May. Source: Pew Report6
Although Twitter usage isincreasing, it is extremelyplausible that the 15% usingTwitter now are the sameusers who used it previously.Growth is inconsistent andstagnant, suggesting interestin Twitter is not increasing.
FACT:The following three slidescontain scary statistics. Source: Pew Report9
The average Twitter user has 27 followers.SOURCE: RJMETRICS, JANUARY 2010
25% of Twitter accounts have no followers. FOLLOW ME?SOURCE: RJ METRICS, JANUARY 2010
40%of Twitter accountshave neversent a singletweet.SOURCE: RJ METRICS, JANUARY 2010
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