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Is Twitter Dying? - "No"

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This slideshow presents data to support the stance that Twitter is alive and well. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingYES …

This slideshow presents data to support the stance that Twitter is alive and well. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingYES

#MKTGdebate

Published in Business , Technology
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  • 1. Is Twitter a DyingSocial Network?TAKE: NO. 1
  • 2. 2
  • 3. FACT:More than half of active Twitterusers follow companies,brands, or products on socialnetworks. SOURCE: EDISON RESEARCH, 2010 3
  • 4. SOURCE: EDISON RESEARCH, 2010
  • 5. With many users followingbrands on social networks,and an even larger percentageof those users makingpurchases, it’s no wonderTwitter has been used as abusiness tool!
  • 6. U.S. Twitter users are more educated than the general population. SOURCE: EDISON RESEARCH, 2010 6
  • 7. U.S. Twitter users have a higherincome than the general population. SOURCE: EDISON RESEARCH, 2010 7
  • 8. The more educated users areon a social network, thegreater the likelihood thatthese users are sharingvaluable content.If these users also have higherincomes, they become bettertargets for business.
  • 9. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • 10. Clearly, brands are extractingvalue from Twitter if a third ofthem find the social networkcritical for their business.
  • 11. Companies that use Twitter average 2xmore leads/month than those that do not. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012 11
  • 12. Well that’s just more data toback up why marketers shoulduse Twitter for business!
  • 13. IF YOU blog.hubspot.com/ Twitter.com/hubspotTHOUGHT THIS Facebook.com/hubspotWAS AWESOME, Linkedin/com/hubspotPERHAPS Youtube.com/hubspotYOU’D LIKE TO flickr.com/photos/hubspotBE FRIENDS Slideshare.net/hubspotONLINE?
  • 14. MAKE YOUR MARKETINGAWESOMETry HubSpot FREE for 30 days!http://HubSpot.com/free-trial
  • 15. Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics