The organic reach for brands’ content on Facebook is declining. Marketers now reach just 6% of their fans on Facebook organically! Marketers may spend more money to promote branded content but that would further reduce their social ROI.
Brands should instead focus on generating word-of-mouth promotion by enabling C2C interactions promoting the brand. Getting customers to talk about your brand, share their purchases, and write social reviews is the key to a profitable social media strategy. Turning customers into social brand ambassadors is the ultimate social objective marketers.