Intro to Twitter for Business: Hubspot & Geek Girl Camp

Download these slides at www.slideshare.net/HubSpot Introduction to Twitter for Business Rebecca Corliss Inbound Marketing HubSpot Twitter: @repcor

Agenda •  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources

Outbound Marketing 800-555-1234 Annoying Salesperson

Inbound Marketing Blog  SEO  Social Media 

Rethinking Marketing Outbound Marketing Inbound Marketing •  Telemarketing •  SEO / SEM •  Trade shows •  Blogging •  Direct mail •  Social Media •  Email blasts •  RSS •  Print ads •  Free tools/trials •  TV/radio ads •  Public Relations Interruption Permission

Foundations of Inbound Marketing Blogging Social Networks SEO

What IS Twitter? Like …   … Except  Only 140 characters  It’s viewable in lots of places  A giant chatroom  You choose the people you  follow  Instant Messaging  It’s public and archived on the  web 

Twitter is a Cocktail Party! Flickr: stevendepolo

Twitter? No Time for That Nonsense!

Why Do I Need to Know This?

Dive In

Company vs. Personal account Company Account represents the company as a whole: •  News •  Blog Articles •  Product Updates •  Monitor and respond Personal Account is used by an individual employee at the company. •  Act as a liaison •  Update on what you’re working on •  Share tidbits about your personality •  Expand your company’s network

Please, Personalize Your Profile

Follow People

Follow Top Twitter Users twitter.grader.com/topusers

See Who Thought-Leaders Follow twitter.com/dmscott

Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation

Engage With People using @ 2,700 followers  1,200 followers 

It’s a Discussion, Not a Broadcast

Publish Helpful Content

What Not to Do: TMI

Create a Company Page twitter.zappos.com/employees

Follow People Who Follow You

Follow Your Brand in Conversations

Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time:  50 Minutes 

Communicate With Customers

Let Your Brand Shine

Use Favorites as Testimonials twitter.com/HubSpot/favourites

Use Favorites as Testimonials http://twitter.com/Scobleizer/statuses/774666561

Using Twitter for Events

Meet People - “Tweetup”

Follower Count •  A measure of your raw distribution power

Twitter Grade •  Inputs include followers AND follower influence

@ Replies •  A measure of community engagement & branding •  On your profile or via search.twitter.com

Impact on Our Sales Funnel 600  35  30  500  25  400  20  Visitors  Leads  HubSpot.com  300  Referrals From  15  TwiNer  200  10  Leads From TwiNer  100  5  0  0  New source of visitors & leads

Retweets (RT)

HubSpot Tracks Relevant Tweets •  HubSpot Owner & Marketer tracks industry and company keywords for you.

Tiny URL •  Make long URLs fit Twitter’s 140 characters •  Other options: bit.ly, poprl.com, etc

Lots of Twitter Clients •  Many ways to connect to Twitter via third-party applications •  Lots of mobile options Flickr: Jeffery Simpson

Twitter Feed Your Blog, Flickr or Any Feed •  Allows you to automatically update your Twitter stream with content you’ve published elsewhere

Hashtags •  Follow topics and events  Search.Twitter.com •  Inbound Marketing Summit •  #IMS08 •  Find people talking about similar topics

HubSpotters to Follow HubSpotters •  hubspot And MANY more … •  Grader www.hubspot.com/twitter/ •  Onstartups •  bhalligan •  PC4media •  Rickburnes •  ellieeille •  mvolpe •  danzarrella

Some of Our Favorite Tweeple •  ChrisBrogan •  dmscott •  Scobleizer •  guykawasaki •  Xenijardin •  TheOnion •  WholeFoods •  Tdefren

Thank You! Learn more about HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/ Rebecca Corliss Inbound Marketer Email: rcorliss@hubspot.com Personal Blog: www.rebeccacorliss.com Twitter: @repcor Download these slides at www.slideshare.net/HubSpot

Intro to Twitter for Business: Hubspot & Geek Girl Camp

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