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Intermediate social media business march 2011

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Workshop presentation to 100 Small Business Owners on Cape Cod in March of 2011.

Workshop presentation to 100 Small Business Owners on Cape Cod in March of 2011.

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  • Facebook is a social utility for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to high schools, corporations, regional networks, or any user across the world. Facebook allows users to connect and share in a variety of ways…
  • http://www.facebook.com/facebook?ref=pf#/press/info.php?statisticsUp 25 mill users from Jan. to Feb. 2009http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/
  • http://www.facebook.com/facebook?ref=pf#/press/info.php?statisticsUp 25 mill users from Jan. to Feb. 2009http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -> Privacy Settings
  • Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -> Privacy Settings
  • Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -> Privacy Settings
  • Analysis of data from over 2,600 HubSpot customers shows that the average B2C business using Facebook has more Likes (has greater reach/following) than the average B2B business.Average Facebook page (any category) = 624
  • http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
  • And Facebook’s other resources available via their Help section
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • Transcript

    • 1. Social Media for Business
      The nitty-gritty, down and dirty guide to getting it done right
      Beth Dunn
      Community Manager
      HubSpot
      Twitter: @bethdunn
    • 2. Agenda
      What is social media?
      Twitter
      Facebook
      LinkedIn
      Plan your next moves
    • 3. What is Social Media?
      ...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.
      Groundswell by Josh Bernoff and Charlene Li
    • 4. Why You Should Care
      Over 300 mil. active users
      600,000 new users every day
      2nd most trafficked website
      Two-thirds outside college
      Fastest growing demographic is those 45 years +
    • 5. Why You Should Care
      • 300 million active users
      • 6. 40 million members
      • 7. 50 million members
    • Social Media is a Cocktail Party
      Similar to a cocktail party
      Without constraints of time or space
      Easier to meet other people
    • 8. Cocktail Party Advice
      • Meet people and start conversations
      • 9. Add value – be helpful, answer questions
      • 10. Ask questions, trust others’ advice
    • Social Media at Work
      “We’ve found that it’s a great way to form more personal connections with both employees and customers.”
      -Zappos CEO Tony Hsieh
    • 11. Why businesses use social media
    • 12. Why businesses use social media
      People feel a stronger connection with groups that interact with them
      on social media
    • 13. Why businesses use social media
      Social Media HelpsBusinesses Appear:
      Credible
      Authentic
      Trustworthy
    • 14. Why companies use social media
      Social Media HelpsPeople Appear:
      Credible
      Authentic
      Trustworthy
    • 15. Credible
      • Build your network
      • 16. Size matters…
      • 17. Find your people
      • 18. Be helpful always
    • Authentic
      • Post a photo
      • 19. Keep your bio consistent
      • 20. Take part online and offline
      • 21. Display your passion
    • Trustworthy
      • Be discreet
      • 22. Tell the truth
      • 23. Don’t exaggerate or preen
      • 24. Do what you say you will do
    • Are You The Right Fit?
    • 25. Social Media Tools
    • 26. Social Media Tools
    • 27. Social Media Tools
    • 28. Social Media Tools
    • 29.
    • 30. Personal Profile vs. Business Page
      • Set up a Personal Profile first and then create a Business Page that you will administer
      • 31. Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)
    • Build your profile
    • 32. Build your profile
      Photo
      Work & education
      Networks
      Interests & photos
      Applications
    • 33. Post updates
    • 34. Post updates
      Work
      Family
      Life
      Weather
      Hobbies
    • 35.
    • 36.
    • 37.
    • 38.
    • 39.
    • 40. Creating a Business Page
    • 41. Warning
      Results vary by business and industry
      But, you don’t need an extraordinary number of likes to see results
    • 42. B2C is Ahead of B2B
      Facebook Likes
    • 43. Elements of a Facebook Page
      Wall
    • 44. Elements of a Facebook Page
      Custom Tabs
    • 45. How Will People Find Your Page?
      Your Own Website & Blog
    • 46. Leverage Facebook Social Plugins
      http://developers.facebook.com/docs/plugins
    • 47. Leverage Facebook Social Plugins
    • 48. How Will People Find Your Page?
      Advertising
    • 49. How Will People Find Your Page?
      Interactions
    • 50. Sharing Content on Facebook
    • 51. Why Share Content?
      Social Proof
      Visibility
      Virality
      vs.
      Jane
      Joe
    • 52. Who Shares Content?
      You
      Your Fans
      Your Readers
    • 53. What Should I Post? Types of Content
      Questions or announcements
      Video interviews
      Blog posts (your own & other relevant articles)
      &
      Landing pages for education-based offers (webinars, ebooks, etc.)
      Make sure it’s visible to everyone
    • 54. What Should I Post? Content Topics
    • 55. Facebook content does well. Really.
    • 56. When Should I Post?
    • 57. How Often Should I Post?
    • 58. Measure What Works
    • 59. Key Metrics to Track
    • 60. Likes and Active Users
    • 61. Interactions
    • 62. Traffic, Leads, Customers
    • 63. Resources
    • 64. HubSpot’sFacebook Marketing Hub
    • 65. Blogs on Facebook Marketing
      Blog.HubSpot.com
      InsideFacebook.com
      AllFacebook.com
    • 66. Facebook Marketing Page
      http://www.facebook.com/#!/marketing
    • 67.
    • 68.
    • 73.
    • 74.
    • 75.
    • 76.
    • 77.
    • 78.
    • 79.
    • 80.
    • 81.
    • 82.
    • 83.
    • 84.
    • 85.
    • 86.
    • 87.
    • 88.
    • 89.
    • 90.
    • 91.
    • 92. HubSpot’s Twitter Marketing Hub
    • 93. Blogs on Twitter Marketing
      Blog.HubSpot.com
      OneForty.com/blog
      Mashable.com
    • 94. The Science of Timing Webinar
      Dan Zarrella
      AKA “The Social Media Scientist”
      Free, Live Webinar
      March 29 at 1:00 pm
      www.hubspot.com/the-science-of-timing
    • 95. LinkedIn
    • 96. LinkedIn
      Build your profile
    • 97. LinkedIn
      Build your profile
    • 98. LinkedIn
      Build your profile
      Photo
      Work history
      Education
      Honors
      Groups
      Affiliations
    • 99. LinkedIn
      Build your profile
    • 100. LinkedIn
      Build your profile
    • 101. LinkedIn
      Build your profile
    • 102. LinkedIn
      Build your profile
    • 103. LinkedIn
      Build your profile
    • 104. LinkedIn
      Build your network
    • 105. LinkedIn
      Build your network
    • 106. LinkedIn
      Build your network
    • 107. LinkedIn
      Build your network
    • 108. LinkedIn
      Build your network
    • 109. LinkedIn
      Get References
    • 110. LinkedIn
      Get References
    • 111. LinkedIn
      Get References
    • 112. LinkedIn
      Use it!
    • 113. HubSpot’s LinkedIn Marketing Hub
    • 114. Plan your next moves
    • 115. Plan your next moves
    • Questions?