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Social Media for Business<br />The nitty-gritty, down and dirty guide to getting it done right<br />Beth Dunn<br />Communi...
Agenda<br />What is social media?<br />Twitter<br />Facebook<br />LinkedIn<br />Plan your next moves<br />
What is Social Media?<br />...a social trend in which people use technologies to get the things they need from each other,...
Why You Should Care<br />Over 300 mil. active users<br />600,000 new users every day<br />2nd most trafficked website<br /...
Why You Should Care<br /><ul><li>300 million active users
40 million members
50 million members</li></li></ul><li>Social Media is a Cocktail Party<br />Similar to a cocktail party<br />Without constr...
Cocktail Party Advice<br /><ul><li>Meet people and start conversations
Add value – be helpful, answer questions
Ask questions, trust others’ advice</li></li></ul><li>Social Media at Work<br />“We’ve found that it’s a great way to form...
Why businesses use social media<br />
Why businesses use social media<br />People feel a stronger connection with groups that interact with them <br />on social...
Why businesses use social media<br />Social Media HelpsBusinesses Appear:<br />Credible<br />Authentic<br />Trustworthy<br />
Why companies use social media<br />Social Media HelpsPeople Appear:<br />Credible<br />Authentic<br />Trustworthy<br />
Credible<br /><ul><li>Build your network
 Size matters…
 Find your people
 Be helpful always</li></li></ul><li>Authentic<br /><ul><li>Post a photo
 Keep your bio consistent
 Take part online and offline
 Display your passion</li></li></ul><li>Trustworthy<br /><ul><li>Be discreet
 Tell the truth
 Don’t exaggerate or preen
 Do what you say you will do</li></li></ul><li>Are You The Right Fit?<br />
Social Media Tools<br />
Social Media Tools<br />
Social Media Tools<br />
Social Media Tools<br />
Personal Profile vs. Business Page<br /><ul><li>Set up a Personal Profile first and then create a Business Page that you w...
Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)</li></li></ul><li>Build y...
Build your profile<br />Photo<br />Work & education<br />Networks<br />Interests & photos<br />Applications<br />
Post updates<br />
Post updates<br />Work<br />Family<br />Life<br />Weather<br />Hobbies<br />
Creating a Business Page<br />
Warning<br />Results vary by business and industry<br />But, you don’t need an extraordinary number of likes to see result...
B2C is Ahead of B2B<br />Facebook Likes<br />
Elements of a Facebook Page<br />Wall<br />
Elements of a Facebook Page<br />Custom Tabs<br />
How Will People Find Your Page?<br />Your Own Website & Blog<br />
Leverage Facebook Social Plugins<br />http://developers.facebook.com/docs/plugins<br />
Leverage Facebook Social Plugins<br />
How Will People Find Your Page?<br />Advertising<br />
How Will People Find Your Page?<br />Interactions<br />
Sharing Content on Facebook<br />
Why Share Content?<br />Social Proof<br />Visibility<br />Virality<br />vs.<br />Jane<br />Joe<br />
Who Shares Content?<br />You<br />Your Fans<br />Your Readers<br />
What Should I Post? Types of Content<br />Questions or announcements<br />Video interviews<br />Blog posts (your own & oth...
What Should I Post? Content Topics<br />
Facebook content does well. Really.<br />
When Should I Post?<br />
How Often Should I Post?<br />
Measure What Works<br />
Key Metrics to Track<br />
Likes and Active Users<br />
Interactions<br />
Traffic, Leads, Customers<br />
Resources<br />
HubSpot’sFacebook Marketing Hub<br />
Blogs on Facebook Marketing<br />Blog.HubSpot.com<br />InsideFacebook.com<br />AllFacebook.com<br />
Facebook Marketing Page<br />http://www.facebook.com/#!/marketing<br />
<ul><li> Meet customers
 Spread the word
 Serendipity machine
 Human touch
 Right fit</li></li></ul><li>
HubSpot’s Twitter Marketing Hub<br />
Blogs on Twitter Marketing<br />Blog.HubSpot.com<br />OneForty.com/blog<br />Mashable.com<br />
The Science of Timing Webinar<br />Dan Zarrella<br />AKA “The Social Media Scientist”<br />Free, Live Webinar<br />March 2...
LinkedIn<br />
LinkedIn<br />Build your profile<br />
LinkedIn<br />Build your profile<br />
LinkedIn<br />Build your profile<br />Photo<br />Work history<br />Education<br />Honors<br />Groups<br />Affiliations<br />
LinkedIn<br />Build your profile<br />
LinkedIn<br />Build your profile<br />
LinkedIn<br />Build your profile<br />
LinkedIn<br />Build your profile<br />
LinkedIn<br />Build your profile<br />
LinkedIn<br />Build your network<br />
LinkedIn<br />Build your network<br />
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Intermediate social media business march 2011

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Workshop presentation to 100 Small Business Owners on Cape Cod in March of 2011.

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  • Facebook is a social utility for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to high schools, corporations, regional networks, or any user across the world. Facebook allows users to connect and share in a variety of ways…
  • http://www.facebook.com/facebook?ref=pf#/press/info.php?statisticsUp 25 mill users from Jan. to Feb. 2009http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/
  • http://www.facebook.com/facebook?ref=pf#/press/info.php?statisticsUp 25 mill users from Jan. to Feb. 2009http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -&gt; Privacy Settings
  • Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -&gt; Privacy Settings
  • Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -&gt; Privacy Settings
  • Analysis of data from over 2,600 HubSpot customers shows that the average B2C business using Facebook has more Likes (has greater reach/following) than the average B2B business.Average Facebook page (any category) = 624
  • http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
  • And Facebook’s other resources available via their Help section
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • Transcript of "Intermediate social media business march 2011"

    1. 1. Social Media for Business<br />The nitty-gritty, down and dirty guide to getting it done right<br />Beth Dunn<br />Community Manager<br />HubSpot<br />Twitter: @bethdunn<br />
    2. 2. Agenda<br />What is social media?<br />Twitter<br />Facebook<br />LinkedIn<br />Plan your next moves<br />
    3. 3. What is Social Media?<br />...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.<br />Groundswell by Josh Bernoff and Charlene Li<br />
    4. 4. Why You Should Care<br />Over 300 mil. active users<br />600,000 new users every day<br />2nd most trafficked website<br />Two-thirds outside college<br />Fastest growing demographic is those 45 years +<br />
    5. 5. Why You Should Care<br /><ul><li>300 million active users
    6. 6. 40 million members
    7. 7. 50 million members</li></li></ul><li>Social Media is a Cocktail Party<br />Similar to a cocktail party<br />Without constraints of time or space<br />Easier to meet other people<br />
    8. 8. Cocktail Party Advice<br /><ul><li>Meet people and start conversations
    9. 9. Add value – be helpful, answer questions
    10. 10. Ask questions, trust others’ advice</li></li></ul><li>Social Media at Work<br />“We’ve found that it’s a great way to form more personal connections with both employees and customers.”<br />-Zappos CEO Tony Hsieh<br />
    11. 11. Why businesses use social media<br />
    12. 12. Why businesses use social media<br />People feel a stronger connection with groups that interact with them <br />on social media<br />
    13. 13. Why businesses use social media<br />Social Media HelpsBusinesses Appear:<br />Credible<br />Authentic<br />Trustworthy<br />
    14. 14. Why companies use social media<br />Social Media HelpsPeople Appear:<br />Credible<br />Authentic<br />Trustworthy<br />
    15. 15. Credible<br /><ul><li>Build your network
    16. 16. Size matters…
    17. 17. Find your people
    18. 18. Be helpful always</li></li></ul><li>Authentic<br /><ul><li>Post a photo
    19. 19. Keep your bio consistent
    20. 20. Take part online and offline
    21. 21. Display your passion</li></li></ul><li>Trustworthy<br /><ul><li>Be discreet
    22. 22. Tell the truth
    23. 23. Don’t exaggerate or preen
    24. 24. Do what you say you will do</li></li></ul><li>Are You The Right Fit?<br />
    25. 25. Social Media Tools<br />
    26. 26. Social Media Tools<br />
    27. 27. Social Media Tools<br />
    28. 28. Social Media Tools<br />
    29. 29.
    30. 30. Personal Profile vs. Business Page<br /><ul><li>Set up a Personal Profile first and then create a Business Page that you will administer
    31. 31. Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)</li></li></ul><li>Build your profile<br />
    32. 32. Build your profile<br />Photo<br />Work & education<br />Networks<br />Interests & photos<br />Applications<br />
    33. 33. Post updates<br />
    34. 34. Post updates<br />Work<br />Family<br />Life<br />Weather<br />Hobbies<br />
    35. 35.
    36. 36.
    37. 37.
    38. 38.
    39. 39.
    40. 40. Creating a Business Page<br />
    41. 41. Warning<br />Results vary by business and industry<br />But, you don’t need an extraordinary number of likes to see results<br />
    42. 42. B2C is Ahead of B2B<br />Facebook Likes<br />
    43. 43. Elements of a Facebook Page<br />Wall<br />
    44. 44. Elements of a Facebook Page<br />Custom Tabs<br />
    45. 45. How Will People Find Your Page?<br />Your Own Website & Blog<br />
    46. 46. Leverage Facebook Social Plugins<br />http://developers.facebook.com/docs/plugins<br />
    47. 47. Leverage Facebook Social Plugins<br />
    48. 48. How Will People Find Your Page?<br />Advertising<br />
    49. 49. How Will People Find Your Page?<br />Interactions<br />
    50. 50. Sharing Content on Facebook<br />
    51. 51. Why Share Content?<br />Social Proof<br />Visibility<br />Virality<br />vs.<br />Jane<br />Joe<br />
    52. 52. Who Shares Content?<br />You<br />Your Fans<br />Your Readers<br />
    53. 53. What Should I Post? Types of Content<br />Questions or announcements<br />Video interviews<br />Blog posts (your own & other relevant articles)<br />&<br />Landing pages for education-based offers (webinars, ebooks, etc.)<br />Make sure it’s visible to everyone<br />
    54. 54. What Should I Post? Content Topics<br />
    55. 55. Facebook content does well. Really.<br />
    56. 56. When Should I Post?<br />
    57. 57. How Often Should I Post?<br />
    58. 58. Measure What Works<br />
    59. 59. Key Metrics to Track<br />
    60. 60. Likes and Active Users<br />
    61. 61. Interactions<br />
    62. 62. Traffic, Leads, Customers<br />
    63. 63. Resources<br />
    64. 64. HubSpot’sFacebook Marketing Hub<br />
    65. 65. Blogs on Facebook Marketing<br />Blog.HubSpot.com<br />InsideFacebook.com<br />AllFacebook.com<br />
    66. 66. Facebook Marketing Page<br />http://www.facebook.com/#!/marketing<br />
    67. 67.
    68. 68. <ul><li> Meet customers
    69. 69. Spread the word
    70. 70. Serendipity machine
    71. 71. Human touch
    72. 72. Right fit</li></li></ul><li>
    73. 73.
    74. 74.
    75. 75.
    76. 76.
    77. 77.
    78. 78.
    79. 79.
    80. 80.
    81. 81.
    82. 82.
    83. 83.
    84. 84.
    85. 85.
    86. 86.
    87. 87.
    88. 88.
    89. 89.
    90. 90.
    91. 91.
    92. 92. HubSpot’s Twitter Marketing Hub<br />
    93. 93. Blogs on Twitter Marketing<br />Blog.HubSpot.com<br />OneForty.com/blog<br />Mashable.com<br />
    94. 94. The Science of Timing Webinar<br />Dan Zarrella<br />AKA “The Social Media Scientist”<br />Free, Live Webinar<br />March 29 at 1:00 pm<br />www.hubspot.com/the-science-of-timing<br />
    95. 95. LinkedIn<br />
    96. 96. LinkedIn<br />Build your profile<br />
    97. 97. LinkedIn<br />Build your profile<br />
    98. 98. LinkedIn<br />Build your profile<br />Photo<br />Work history<br />Education<br />Honors<br />Groups<br />Affiliations<br />
    99. 99. LinkedIn<br />Build your profile<br />
    100. 100. LinkedIn<br />Build your profile<br />
    101. 101. LinkedIn<br />Build your profile<br />
    102. 102. LinkedIn<br />Build your profile<br />
    103. 103. LinkedIn<br />Build your profile<br />
    104. 104. LinkedIn<br />Build your network<br />
    105. 105. LinkedIn<br />Build your network<br />
    106. 106. LinkedIn<br />Build your network<br />
    107. 107. LinkedIn<br />Build your network<br />
    108. 108. LinkedIn<br />Build your network<br />
    109. 109. LinkedIn<br />Get References<br />
    110. 110. LinkedIn<br />Get References<br />
    111. 111. LinkedIn<br />Get References<br />
    112. 112. LinkedIn<br />Use it!<br />
    113. 113. HubSpot’s LinkedIn Marketing Hub<br />
    114. 114. Plan your next moves<br />
    115. 115. Plan your next moves<br /><ul><li>Create accounts
    116. 116. Use a consistent bio
    117. 117. Use a consistent icon
    118. 118. Find friends
    119. 119. Start being helpful
    120. 120. Keep at it</li></li></ul><li>Questions?<br />

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