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Intermediate social media business march 2011
 

Intermediate social media business march 2011

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Workshop presentation to 100 Small Business Owners on Cape Cod in March of 2011.

Workshop presentation to 100 Small Business Owners on Cape Cod in March of 2011.

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  • Facebook is a social utility for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to high schools, corporations, regional networks, or any user across the world. Facebook allows users to connect and share in a variety of ways…
  • http://www.facebook.com/facebook?ref=pf#/press/info.php?statisticsUp 25 mill users from Jan. to Feb. 2009http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/
  • http://www.facebook.com/facebook?ref=pf#/press/info.php?statisticsUp 25 mill users from Jan. to Feb. 2009http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -> Privacy Settings
  • Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -> Privacy Settings
  • Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -> Privacy Settings
  • Analysis of data from over 2,600 HubSpot customers shows that the average B2C business using Facebook has more Likes (has greater reach/following) than the average B2B business.Average Facebook page (any category) = 624
  • http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
  • And Facebook’s other resources available via their Help section
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
  • First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.

Intermediate social media business march 2011 Intermediate social media business march 2011 Presentation Transcript

  • Social Media for Business
    The nitty-gritty, down and dirty guide to getting it done right
    Beth Dunn
    Community Manager
    HubSpot
    Twitter: @bethdunn
  • Agenda
    What is social media?
    Twitter
    Facebook
    LinkedIn
    Plan your next moves
  • What is Social Media?
    ...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.
    Groundswell by Josh Bernoff and Charlene Li
  • Why You Should Care
    Over 300 mil. active users
    600,000 new users every day
    2nd most trafficked website
    Two-thirds outside college
    Fastest growing demographic is those 45 years +
  • Why You Should Care
    • 300 million active users
    • 40 million members
    • 50 million members
  • Social Media is a Cocktail Party
    Similar to a cocktail party
    Without constraints of time or space
    Easier to meet other people
  • Cocktail Party Advice
    • Meet people and start conversations
    • Add value – be helpful, answer questions
    • Ask questions, trust others’ advice
  • Social Media at Work
    “We’ve found that it’s a great way to form more personal connections with both employees and customers.”
    -Zappos CEO Tony Hsieh
  • Why businesses use social media
  • Why businesses use social media
    People feel a stronger connection with groups that interact with them
    on social media
  • Why businesses use social media
    Social Media HelpsBusinesses Appear:
    Credible
    Authentic
    Trustworthy
  • Why companies use social media
    Social Media HelpsPeople Appear:
    Credible
    Authentic
    Trustworthy
  • Credible
    • Build your network
    • Size matters…
    • Find your people
    • Be helpful always
  • Authentic
    • Post a photo
    • Keep your bio consistent
    • Take part online and offline
    • Display your passion
  • Trustworthy
    • Be discreet
    • Tell the truth
    • Don’t exaggerate or preen
    • Do what you say you will do
  • Are You The Right Fit?
  • Social Media Tools
  • Social Media Tools
  • Social Media Tools
  • Social Media Tools
  • Personal Profile vs. Business Page
    • Set up a Personal Profile first and then create a Business Page that you will administer
    • Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)
  • Build your profile
  • Build your profile
    Photo
    Work & education
    Networks
    Interests & photos
    Applications
  • Post updates
  • Post updates
    Work
    Family
    Life
    Weather
    Hobbies
  • Creating a Business Page
  • Warning
    Results vary by business and industry
    But, you don’t need an extraordinary number of likes to see results
  • B2C is Ahead of B2B
    Facebook Likes
  • Elements of a Facebook Page
    Wall
  • Elements of a Facebook Page
    Custom Tabs
  • How Will People Find Your Page?
    Your Own Website & Blog
  • Leverage Facebook Social Plugins
    http://developers.facebook.com/docs/plugins
  • Leverage Facebook Social Plugins
  • How Will People Find Your Page?
    Advertising
  • How Will People Find Your Page?
    Interactions
  • Sharing Content on Facebook
  • Why Share Content?
    Social Proof
    Visibility
    Virality
    vs.
    Jane
    Joe
  • Who Shares Content?
    You
    Your Fans
    Your Readers
  • What Should I Post? Types of Content
    Questions or announcements
    Video interviews
    Blog posts (your own & other relevant articles)
    &
    Landing pages for education-based offers (webinars, ebooks, etc.)
    Make sure it’s visible to everyone
  • What Should I Post? Content Topics
  • Facebook content does well. Really.
  • When Should I Post?
  • How Often Should I Post?
  • Measure What Works
  • Key Metrics to Track
  • Likes and Active Users
  • Interactions
  • Traffic, Leads, Customers
  • Resources
  • HubSpot’sFacebook Marketing Hub
  • Blogs on Facebook Marketing
    Blog.HubSpot.com
    InsideFacebook.com
    AllFacebook.com
  • Facebook Marketing Page
    http://www.facebook.com/#!/marketing
    • Meet customers
    • Spread the word
    • Serendipity machine
    • Human touch
    • Right fit
  • HubSpot’s Twitter Marketing Hub
  • Blogs on Twitter Marketing
    Blog.HubSpot.com
    OneForty.com/blog
    Mashable.com
  • The Science of Timing Webinar
    Dan Zarrella
    AKA “The Social Media Scientist”
    Free, Live Webinar
    March 29 at 1:00 pm
    www.hubspot.com/the-science-of-timing
  • LinkedIn
  • LinkedIn
    Build your profile
  • LinkedIn
    Build your profile
  • LinkedIn
    Build your profile
    Photo
    Work history
    Education
    Honors
    Groups
    Affiliations
  • LinkedIn
    Build your profile
  • LinkedIn
    Build your profile
  • LinkedIn
    Build your profile
  • LinkedIn
    Build your profile
  • LinkedIn
    Build your profile
  • LinkedIn
    Build your network
  • LinkedIn
    Build your network
  • LinkedIn
    Build your network
  • LinkedIn
    Build your network
  • LinkedIn
    Build your network
  • LinkedIn
    Get References
  • LinkedIn
    Get References
  • LinkedIn
    Get References
  • LinkedIn
    Use it!
  • HubSpot’s LinkedIn Marketing Hub
  • Plan your next moves
  • Plan your next moves
    • Create accounts
    • Use a consistent bio
    • Use a consistent icon
    • Find friends
    • Start being helpful
    • Keep at it
  • Questions?