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Integrating Social Media into Marketing
 

Integrating Social Media into Marketing

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Keynote presentation by Mike Volpe from HubSpot at the "Bridging the Gap" social media marketing conference at Suffolk University on Feb 18, 2011.

Keynote presentation by Mike Volpe from HubSpot at the "Bridging the Gap" social media marketing conference at Suffolk University on Feb 18, 2011.

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  • = ENTREPRENEURS WANTED =

    We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!

    Review: http://bit.ly/b1Eehh
    Website: http://MyEntrepreneurCommunity.com

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  • FB Social InboxAll communication in one inbox, including email (mvolpe@facebook.com)By default - You only see messages from your friends and their friends.Gmail Priority InboxGrouped by “Important and unread, Starred, and Everything else”
  • Renting leads from other people (buying advertising) is not a long term strategy for lead generation. Renting is OK for experiments, and for transitions, and for testing. But it should not be the centerpiece of your long term strategy.
  • Instead, think about building a long term asset, just like the machinery in a factory. Build tools that will attract leads at a low cost while you sleep, and without additional cost per lead.
  • Examples of outbound marketing, or rented marketing are all different forms of advertising that do not help you build an asset that your company owns and controls. Inbound marketing helps you build assets that attract leads to your company at a low cost over time.
  • But, blogging about your product is not the right strategy. You should blog about the things that most interest your target customer persona. Think like a media company – like Oprah – and think about what people want to read, not what you want them to read.

Integrating Social Media into Marketing Integrating Social Media into Marketing Presentation Transcript