Inbound Nurturing - Make them Fall In Love All Over Again

Make themFALL IN LOVEAll Over Again Nurturing the INBOUND Way Kirsten Knipp @kirstenpetra

I’m Kirsten Knipp.Nice to meet you. #MARKETING LOVE @kirstenpetra VP Europe @HubSpot

How to Make them Fall in Love Again 1 Make Marketing People Love 22 Personalize: The Way YOU Would Want 3 Use Inbound Tools (Hint: HubSpot Can Help)

NURTURING, THE INBOUND WAY 1 Humanize Your Marketing

Make Marketingpeople love

Create Content People WANT • Blog.HubSpot.com • YouTube.com/HubSpot • Slideshare.com/HubSpot • Flickr.com/HubSpot • HubSpot.TV 6

analysis review product answers why advice top questions INSIGHTS.recent soon tips facts great best build Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 7

But what if myindustry isBORING?

‘Your industryisn’t boring.Your marketingis boring.’ @dharmesh

CONFESS:You hate yourmarketing. 10

Have more fun!Try more things.

Don’t be afraid to polarize

Average Content Gets Shared 1314121086420 1 2 3 4 5 6 7 8 9 10 11 12 13 13

AWESOME Content Gets Shared MORE90008000 8,1917000600050004000300020001000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14

9000 13 VS. 8,19180007000600050004000300020001000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 15

EITHER WRITESOMETHING WORTHREADING OR DOSOMETHING WORTHWRITING.—Benjamin Franklin

NURTURING, THE INBOUND WAY 2 Personalize: The Way YOU Would Want

WHAT DOTHESECOMPANIESHAVE INCOMMON? 18

$150B $92B $50B $12B $8B 19

Users, Usage & Conversion BetterMore Users & Usage Personalization Better Conversion Better Value 20

USER ACTIVITY INBOUND MARKETING ME EXPERIENCE CUSTOMIZED FOR ME Opt Out f+ Facebook Follow Service Chat Page Visits Social Favorites Mobile Activity Web SMS Tools & Apps 21

INBOUND MARKETING EXPERIENCE MIKE CUSTOMIZED FOR MIKEf+ Facebook Follow Purchase Hx $ EmailPage Visits Social Webinar Blog Sub Web Mobile Tools & Apps 25

Screenshot of Mike’s Amazon.comhomepage 26

NURTURING, THE INBOUND WAY 3 Customers Using Inbound Tools (Hint: HubSpot Can Help)

SaaS-Based HR Tool toInspire & Connect• Increase Upgrades from Free Trial• Increase Retention

Increasing Trial UsageLead Starts15 Day Trial 1 Week Left IFWelcome Email Not logged in and Not upgraded IF 1 Day Left Not logged in 7 Day Trial and Reminder Email Not upgraded 1 Day Trial Reminder Email

JoanneSigned Up!

IMAGINE YOUCAN DO THISFOR ANYACTION …

WHY?•Deal Speed•CustomerRetention•Cross & Up-Sell•Low-TouchSupport

Will You Make them Fall in Love Again? 1 Make Marketing People Love 22 Personalize: The Way YOU Would Want 3 Use Inbound Tools

5,500+$65M customersfrom VCs 320 45,000+ new leads per month employees

Complicated Easy & Integrated& Confusing

Grade your entire marketing funnel NOW!Marketing.Grader.com Marketing Grader by

THANK YOU.

http://slidejump.jp	232
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http://marketerforsale.com	1

Inbound Nurturing - Make them Fall In Love All Over Again

by HubSpot All-in-one Marketing Software on Dec 07, 2011

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Inbound Nurturing - Make them Fall In Love All Over Again — Presentation Transcript