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Inbound Marketing with SugarCRM

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Accelerate your sales with a simple and integrated CRM solution. View full presentation here: http://www.hubspot.com/webinars/Inbound-Marketing-with-Sugar-CRM/

Accelerate your sales with a simple and integrated CRM solution. View full presentation here: http://www.hubspot.com/webinars/Inbound-Marketing-with-Sugar-CRM/

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  • 1. Inbound Marketing with SugarCRMClint Oram Jeanne Hopkins@sugarclint @jeannehopkins
  • 2. Questions
  • 3. Outbound vs. Inbound Marketing HubSpot Overview HubSpot Leads with SugarCRM CRM Made Simple SugarCRM Demo Sales Automation Questions!3
  • 4. Outbound Marketing
  • 5. Outbound Marketing Is Dead 800-­555-­1234 Annoying Salesperson
  • 6. The Next 50 Years
  • 7. How to Put All the Pieces Together?d.j.k. on flickr
  • 8. HubSpot Can Help All-in-one Marketing Software Over 4,000 customers in 4 years ~200 employees, lots of MIT grads
  • 9. HubSpot is an Inbound Marketing System QUALIFIED TRAFFIC GET FOUND SEO,  Blog,  Social  Media,   Content  Creation Get  Found CONVERT Convert Landing  Pages,  Lead   Nurturing  & Intelligence ANALYZE Marketing   SALES Analytics
  • 10. Unique Positioning Social   Social   Marketing   CMS Blog SEO Media   Media   Analytics Mobile Support Automation Monitoring Analysis Word Tweet Google On  Your  Ektron SeoMoz Radian6 Marketo Coder Press Deck Analytics Own
  • 11. Leads in HubSpot link to SugarCRM11
  • 12. HubSpot Lead Intelligence in SugarCRM12
  • 13. Reports, Lead Views, Dashlets13
  • 14. Closed Loop Marketing in HubSpot14
  • 15. The HubSpot Software Methodology Tools to Get Found Tools to Convert Tools to Analyze Educational Resources Onboarding Program15
  • 16. CRM Made SimpleClint Oram, CTO & Co-founder
  • 17. Increase Sales Productivity shortened our sales cycles by 20 percent & increased our new business by 15 Massimiliano Pianigiani, Sales Director, Mia Energia productivity gains of 30- Erica Vorsay, General Manager, Trans-Tasman Business Circle team has increased productivity by 30 percent while our customer service team has improved its response time by 50 percent Mahzan Miskam, Head of Information Communication Technology, UEM Land Group
  • 18. Agenda CRM for you SugarCRM & HubSpot Demo
  • 19. CRM Customer Relationship Management
  • 20. CRM CRM is about Customers
  • 21. CRM CRM is about Growing and Retaining Customers
  • 22. Lead to Cash
  • 23. Lead to Cash
  • 24. For You, The Business Manager WhoNeeds To Distribute the right leads, right away Better organize sales process Automate customer interactions Get visibility into your pipeline Gain & retain more customers
  • 25. BusinessThe growing CRM company$46M in financing from NEA, DFJ, and Walden Intl.Founded April 2004; 135 Employees; Cupertino, CAMarket Traction7,000+ customers in 70+ countries700,000+ users on 65,000+systems220+ partners on five continentsGrowth/MomentumCash flow positiveOver 52% billings growth FY 2010 vs FY 2009More than 2,200 new customers in FY 2010
  • 26. CRM Made Simple
  • 27. Leads in HubSpot link to SugarCRM27
  • 28. HubSpot Lead Intelligence in SugarCRM28
  • 29. Sugar 6 Demo
  • 30. Sales Automation Customize sales stages Team selling Forecasting Products, quotes, contracts Sales process automation
  • 31. In Summary CRM is about Growing and Retaining Customers From leads to cash Keep on track with your sales deals Get visibility into your pipeline SugarCRM & HubSpot Together Deliver best-in-class inbound marketing With award-winning CRM made simple Giving you a flexible, intuitive and open business solution
  • 32. Thank you!@sugarclint