Inbound Marketing: How to Leverage Content Creation
 

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Inbound Marketing: How to Leverage Content Creation Presentation Transcript

  • 1. Inbound Marketing
    Kipp Bodnar
    Inbound Marketing Manager
    How to Leverage Content Creation and Ditch Outbound
  • 2. Please Tweet questions and comments to @Kbodnar32The Hashtag is #CEInbound.
  • 3. Inbound Marketing Kit: http://bit.ly/imkit
  • 4.
  • 5. Inbound VS Outbound
  • 6. Outbound
  • 7. TV Ads
  • 8. Cold Calling
  • 9. Print Ads
  • 10. Tradeshows
  • 11. Inbound
  • 12. Blogging
  • 13. Organic Search
  • 14. Social Media
  • 15. Landing Pages
  • 16. Get Found
  • 17. Content
  • 18.
  • 19. Static. Lifeless. Generic.
  • 20.
  • 21. 1,654
  • 22.
  • 23.
  • 24.
  • 25. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • 26.
  • 27. Blogging
  • 28. Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  • 29. Headlines Win
  • 30. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 31. Social Media
  • 32.
  • 33. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 34.
  • 35.
  • 36. Source: Science of Twitter - http://bit.ly/dVkqDd
  • 37. Source: Science of Twitter - http://bit.ly/dVkqDd
  • 38. Convert
  • 39.
  • 40.
  • 41. Conversion= Content+CTAs
  • 42.
  • 43. Landing Pages
  • 44.
  • 45. Content
    Templates
  • 46.
  • 47. Optimize
  • 48.
  • 49.
  • 50.
  • 51.
  • 52. HubSpot.com/Free-Trial
  • 53. ?’s@Kbodnar32Blog.Hubspot.com