Inbound Marketing: How to Leverage Content Creation
 

Inbound Marketing: How to Leverage Content Creation

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Inbound Marketing: How to Leverage Content Creation Inbound Marketing: How to Leverage Content Creation Presentation Transcript

  • Inbound Marketing
    Kipp Bodnar
    Inbound Marketing Manager
    How to Leverage Content Creation and Ditch Outbound
  • Please Tweet questions and comments to @Kbodnar32The Hashtag is #CEInbound.
  • Inbound Marketing Kit: http://bit.ly/imkit
  • Inbound VS Outbound
  • Outbound
  • TV Ads
  • Cold Calling
  • Print Ads
  • Tradeshows
  • Inbound
  • Blogging
  • Organic Search
  • Social Media
  • Landing Pages
  • Get Found
  • Content
  • Static. Lifeless. Generic.
  • 1,654
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Blogging
  • Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  • Headlines Win
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Social Media
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Source: Science of Twitter - http://bit.ly/dVkqDd
  • Source: Science of Twitter - http://bit.ly/dVkqDd
  • Convert
  • Conversion= Content+CTAs
  • Landing Pages
  • Content
    Templates
  • Optimize
  • HubSpot.com/Free-Trial
  • ?’s@Kbodnar32Blog.Hubspot.com