Inbound Marketing: How to Leverage Content Creation
 

Inbound Marketing: How to Leverage Content Creation

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    Inbound Marketing: How to Leverage Content Creation Inbound Marketing: How to Leverage Content Creation Presentation Transcript

    • Inbound Marketing
      Kipp Bodnar
      Inbound Marketing Manager
      How to Leverage Content Creation and Ditch Outbound
    • Please Tweet questions and comments to @Kbodnar32The Hashtag is #CEInbound.
    • Inbound Marketing Kit: http://bit.ly/imkit
    • Inbound VS Outbound
    • Outbound
    • TV Ads
    • Cold Calling
    • Print Ads
    • Tradeshows
    • Inbound
    • Blogging
    • Organic Search
    • Social Media
    • Landing Pages
    • Get Found
    • Content
    • Static. Lifeless. Generic.
    • 1,654
    • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    • Blogging
    • Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
    • Headlines Win
    • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    • Social Media
    • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    • Source: Science of Twitter - http://bit.ly/dVkqDd
    • Source: Science of Twitter - http://bit.ly/dVkqDd
    • Convert
    • Conversion= Content+CTAs
    • Landing Pages
    • Content
      Templates
    • Optimize
    • HubSpot.com/Free-Trial
    • ?’s@Kbodnar32Blog.Hubspot.com