Inbound Marketing: Generating Leads With Social Media
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http://blog.hubspot.com - This presentation was given April 14th at an AMA Digital Marketing in Staunton, Va by Kipp Bodnar
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Inbound Marketing: Generating Leads With Social Media
- 1. Inbound Marketing: Generating Leads On The Web Kipp Bodnar Inbound Marketer@HubSpot Twitter: @kbodnar32
- 2. Thank You! 2
- 3. What Is Inbound Marketing? 3
- 4. Social Media Lead Generation Process 4
- 5. Create Compelling Content 5 Pull People In
- 10. Inbound Marketing Executions 10
- 11. Blog Lead Generation Example 11
- 12. Leads Tripled When CTA Added To Posts 12
- 13. Converting Blog Readers To Leads 13
- 14. Custom Forms On Landing Pages 14
- 15. Segmenting Is Key For Analysis 15
- 16. Generating Leads With Facebook 16
- 17. Tip #1: Create an Engaging Page Events Videos Discussions Photos Blog Articles
- 18. Tip #2: Draw on Your Network
- 21. 21 Being Personal Matters
- 22. Pictures Are Personal On The Social Web 22
- 23. Kipp Bodnare-mail: kbodnar@hubspot.comTwitter: @kbodnar32Blog: blog.HubSpot.com
Editor's Notes
- To quote David Meerman Scott, no one cares about your products (except you).Don’t use your Facebook Page to talk about you and your products – create interesting, useful content that your audience wants to consume.
- -email your opt-in mailing list-include link in your email signature-blog about yourfacebook page-post a link or badge on your website or blog
- Facebook SearchNot a lot you can do – mostly based on # fans, the more fans you have, the higher you will rank in searchesYour Page name also plays a part, so some companies choose to include a couple of keywords in their Page name. However, don’t go overboard and realize you’re committing to the full name forever (you can’t really change this later on).Public Search-Facebook is now doing a lot to help get its pages indexed by search engines like Google.PersonalSettings -> Privacy Settings -> SearchBusinessPage -> Edit Page -> Settings