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Inbound Marketing for Rabbis

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Your congregants are online — are you? Presented by Jordyne Wu at the Central Conference of American Rabbis Convention 2012 in Boston, MA.

Your congregants are online — are you? Presented by Jordyne Wu at the Central Conference of American Rabbis Convention 2012 in Boston, MA.


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  • Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • 10 times more searches for “cosmetic dentist” than for “prosthodontist” – Source: Google
  • Local terms
  • Source: survey of hundreds of businesses: HubSpot.com/ROI
  • Source: Data from over 2,000 businsses - http://bit.ly/a6SrWh
  • Source: http://www.emarketer.com/Articles/Print.aspx?1008139
  • Convert, Nurture: email
  • Transcript

    • 1. INBOUNDMARKETING 101(For Rabbis)Jordyne Wu@jordynejwu@hubspot.com
    • 2. Inbound marketing is afundamental shift in how we relate to potential customers congregants
    • 3. RETHINK MARKETING& ENGAGEMENT
    • 4. STOP PUSHING messages in thehopes that one will get through. SKIP ADS UNSUBSCRIBE RECYCLE/TRA SH SAY‘DO NOT CALL’
    • 5. START ATTRACTING visitors through relevant, useful, easy-to- find content when they need it.Nurture them into congregants &
    • 6. Inbound Marketing Social Media Search Engine Marketing Marketing Education Content MarketingParticipation $ Conversion Marketing Donation Visitor or Congregant Lead Nurturing Congregant $ Sales Support 6
    • 7. 1 Content Lessons from2 Search 3,706,342 companies3 Social4 Mobile
    • 8. How We Doin’?Free tools or trials: HubSpot
    • 9. Temple Emanu-El Dallas Gets GradedFree tools: www.MarketingGrader.com
    • 10. 1 CONTEN T
    • 11. Publish, Publish, PublishBlogPodcastVideosPhotosPresentationseBooksNews ReleasesFree tools: WordPress, Blogger but make sure your URL is http://blog.tedallas.org or http://www.tedallas.org/blog
    • 12. 55% more website visitorsfor companies that blog.
    • 13. Tips for Content Talk about the industry Use lots of NOT DIFFERENT YOURSELF MEDIA
    • 14. 2 SEARC H
    • 15. Context + Authority
    • 16. Prostho- dontist Cosmetic Dentist
    • 17. People are searching for …Free tools or trials: HubSpot, SEOMoz
    • 18. On-Page SEO Essentials 1 Page Title Headings 2 & Content 3 Descriptio n
    • 19. Authority isdetermined by links
    • 20. FACT Blogs attract 97% more links.#OptimizeWS
    • 21. Where is Search Going? Where is search going?
    • 22. Link SocialContext + Authority + Proof
    • 23. FACT The is replacing the link.#OptimizeWS
    • 24. Tips for Search1 Use keywords your audience uses 2 Focus on great content more than technical tweaks33 Train all content creators on SEO basics 4 Help Me Help You
    • 25. 3 SOCIAL
    • 26. % of Companies AcquiringCustomers via SocialChannels 57% 48% 57% 42%
    • 27. Content Makes You Interesting
    • 28. Image credit: netzkobold
    • 29. MORE!Good content gets shared
    • 30. Seek Out ConversationsFree tools: http://search.twitter.com
    • 31. Tips for Social1 Build reach using all your assets 2 Content is what makes you interesting in social media33 Make it easy for users to share your content 4 Push the limits to get remarkable content
    • 32. If I Were a Rabbi …www.RabbiHelp.comwww.RabbinicalMusings.comwww.TalmudicOrNot.comwww.GetRabbiHelp.comwww.HelpMeStayKosher.comwww.RabbiHotline.comwww.BeyondHillel.comwww.RabbinicalTV.comwww.TheRealRabbisOfNorthShore.comwww.WhatWouldAbrahamDo.com
    • 33. 4 MOBILE
    • 34. 86% of C-levelexecs have a smartphone The majority say it is their primary communication tool
    • 35. Is your website mobileoptimized?
    • 36. Is your email mobile optimized?
    • 37. Is your email mobile optimized?
    • 38. Tips for Mobile1 Avoid images, tables, columns 2 Formatted text is your friend33 Use text (not images) for links Test yours at 4 Marketing.Grader.com and Email.Grader.com
    • 39. Summary Social Content Mobile Search
    • 40. Let’s Review Temple Emanu-El DallasFree tools: www.MarketingGrader.com
    • 41. Free ResourcesTechCrunchMashableFacebook BlogTwitter BlogYouTube BlogCompete Blog http://www.hubspot.com/marketing-resources/
    • 42. Grade Yourself for Free
    • 43. Your Competition
    • 44. THANK YOU Jordyne Wu Twitter.com/jordyne Facebook.com/jordynewu Linkedin.com/in/jordyne jwu@HubSpot.com www.HubSpot.com