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Thanks for joining us! Please select youraudio mode on your GoToWebinar console.Inbound MarketingEssentials &Live HubSpot ...
Agenda  1      Inbound Marketing Roadmap  2      Demonstration of the Tools  3      Requirements for your Success  4      ...
Inbound    Marketing1   Roadmap                3
Inbound Marketing MethodologyThis is how effective marketers get more customers online.                    Get Traffic    ...
Most Enterprise Marketing ToolsScattered, require advanced integration, and don’t provide closed-loop analytics.          ...
HubSpot All-In-One Marketing Software                                 Offer              Analyze                          ...
HubSpot Has Customers Across the Globe                                         7
HubSpot Customers Get More Site Traffic  CUSTOMER GROUP                   2010 % Increase   2011 % Increase               ...
HubSpot Customers Get More Leads                Average Number of Leads Each MonthLeads                    (starting with ...
Demonstration2   of the Tools                    10
LET’SSHOW YOUHUBSPOT.
Easily createlanding pages and edit your         forms.                  12
Create beautiful,personal emails to  keep your leads         engaged.                     13
Segment your  leads into listsso you can send     them highlytargeted emails.                     14
Use workflows tonurture leadsthrough yourbuying cycle.                   15
Create optimizedblog posts & drive   readers to your    landing pages.                     16
Find keywords    that are easy torank for so you can start getting traffic       more quickly. 17
Promote your   content on all ofyour social profiles from one place &  track your clicks.                       18
Track your contacts  in one place & get lead intelligence to      help your sales   team close deals.                    19
Measure your success via theanalytics tools &   find areas to     improve in.                20
Requirements3   for Success                   21
Requirements for Success       Have interest in spending time and effort   1   to connect with internet leads   2   Have a...
HubSpot Software PricingAll pricing below is annual. See full details at www.hubspot.com/pricing.                   < 100 ...
Get a Free Inbound Marketing Assessment…if you’re one of the first 20 people to reach out!                       Ryan L. B...
Q&A4          25
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Inbound Marketing Essentials & Live HubSpot Demo

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Learn how inbound marketing and HubSpot can help your business get found online and generate more leads and sales.

Published in: Technology, Business

Transcript of "Inbound Marketing Essentials & Live HubSpot Demo"

  1. 1. Thanks for joining us! Please select youraudio mode on your GoToWebinar console.Inbound MarketingEssentials &Live HubSpot Demo
  2. 2. Agenda 1 Inbound Marketing Roadmap 2 Demonstration of the Tools 3 Requirements for your Success 4 Q&A 2
  3. 3. Inbound Marketing1 Roadmap 3
  4. 4. Inbound Marketing MethodologyThis is how effective marketers get more customers online. Get Traffic Create blog content, search engine optimize (SEO) your content, and promote it on social media sites. Get Leads Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads. Get Send your leads automated emails to drive them along your buying Customers cycle. Provide your sales team with lead intelligence so they can make more effective sales calls. Analyze Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success. 4
  5. 5. Most Enterprise Marketing ToolsScattered, require advanced integration, and don’t provide closed-loop analytics. Blog Lead Landing Pages Nurturing 5
  6. 6. HubSpot All-In-One Marketing Software Offer Analyze Landing Page CAMPAIGN Social Media Email Lead Blog Nurturing 6
  7. 7. HubSpot Has Customers Across the Globe 7
  8. 8. HubSpot Customers Get More Site Traffic CUSTOMER GROUP 2010 % Increase 2011 % Increase (5 months) (12 months) Overall 160% 430% B2B Companies 160% 450% B2C Companies 150% 380% CUSTOMER GROUP 2010 % Increase 2011 % Increase (5 months) (12 months) 1 to 199 starting visitors 360% 780% 200 to 499 starting visitors 150% 610% 500 to 1,999 starting visitors 120% 380% 2,000+ starting visitors 110% 240% 8
  9. 9. HubSpot Customers Get More Leads Average Number of Leads Each MonthLeads (starting with >50 leads per month)1600140012001000 800 600 400 200 0 3 4 5 6 7 8 9 10 11 12 13 14 15 Months 9
  10. 10. Demonstration2 of the Tools 10
  11. 11. LET’SSHOW YOUHUBSPOT.
  12. 12. Easily createlanding pages and edit your forms. 12
  13. 13. Create beautiful,personal emails to keep your leads engaged. 13
  14. 14. Segment your leads into listsso you can send them highlytargeted emails. 14
  15. 15. Use workflows tonurture leadsthrough yourbuying cycle. 15
  16. 16. Create optimizedblog posts & drive readers to your landing pages. 16
  17. 17. Find keywords that are easy torank for so you can start getting traffic more quickly. 17
  18. 18. Promote your content on all ofyour social profiles from one place & track your clicks. 18
  19. 19. Track your contacts in one place & get lead intelligence to help your sales team close deals. 19
  20. 20. Measure your success via theanalytics tools & find areas to improve in. 20
  21. 21. Requirements3 for Success 21
  22. 22. Requirements for Success Have interest in spending time and effort 1 to connect with internet leads 2 Have a concept of a lead or an eCommerce website 3 Commit 5-6 hours per week for a full year Be willing to create content & learn 4 inbound marketing 22
  23. 23. HubSpot Software PricingAll pricing below is annual. See full details at www.hubspot.com/pricing. < 100 100-1K 1K-10K 10K-100K 100K-500K 500K-2M > 2M Contacts Contacts Contacts Contacts Contacts Contacts Contacts Basic $2,400 $3,600 $4,800 $8,400 - - -Professional $4,800 $8,400 $12,000 $16,000 $21,600 $36,000 - Enterprise $8,400 $12,000 $16,800 $21,600 $36,000 $60,000 Call us < 500 Unlimited Visits Visits 23
  24. 24. Get a Free Inbound Marketing Assessment…if you’re one of the first 20 people to reach out! Ryan L. Ball rball@hubspot.com Greg Brown gbrown@hubspot.com Dan Sally dsally@hubspot.com Paul Rios prios@hubspot.com 24
  25. 25. Q&A4 25
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