Inbound Marketing and SEO for New England Direct Marketing Association - NEDMA - May 2009

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    Inbound Marketing and SEO for New England Direct Marketing Association - NEDMA - May 2009 - Presentation Transcript

    1. Inbound Marketing and Search Engine Optimization (SEO) NEDMA Annual Conference May 7, 2009 Mike Volpe VP Marketing @H bSpot @HubSpot Twitter: @mvolpe
    2. Outbound Marketing
    3. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson p
    4. The Bad News… 4
    5. The Good News… 5
    6. Inbound Marketing Blog g SEO Social Media
    7. Budget vs. Brains Flickr: Flickr: Refracted Moments Flickr: Flickr: Gaetoan Lee
    8. Inbound Marketing Process Tools Get Found Get Found • Publish • Content Mgmt • Promote • Blogging • Optimize • Social Media • SEO Get Found • Analytics Convert Convert • Test • Offers / CTAs Convert C t • Target • Landing Pages • Nurture • Email • Lead Intelligence • Lead Mgmt • Analytics
    9. Search Engine Optimization 3,000 searches per second • Publish more content • Optimize your content • Promote your content
    10. Pick Your Keyword Battles vs. s Flickr: Flickr: Extra Medium Flickr: Flickr: Simonstarr 10
    11. Pick Your Keyword Battles 1. Search volume 2. Relevance to your business 3. 3 Competition • “marketing” • “internet marketing” g • “internet marketing software startup founded 2006 in cambridge, mama” 11
    12. SEO On-Page OP Off-Page Off P
    13. On-Page SEO • Page Title • Clean URL • Headers & Content • Description
    14. Attractive: Humans vs. Google www.seo-browser.com 14
    15. Off-Page SEO • Recommendations from friends 1. I 1 “I know HubSpot” HubSpot 2. “HubSpot is a marketing expert” 3. 3 You trust the person saying this • Links are online recommendations 1. A link: www.HubSpot.com 2. 2 Anchor text: Internet Marketing 3. Link is from a trusted website
    16. More Content = More Links 16
    17. How Many Tickets Do You Have?
    18. What to Publish? • Blog g • Podcast • Videos • Photos • Presentations • eBooks • News Releases • Anything… Anything
    19. Where to Publish?
    20. Promote Your Content to Get Links
    21. SEO Measurement Flickr: Flickr: noblelgnnoble
    22. Website Grader
    23. SEO Rankings
    24. Traffic, Leads and Customers Visitors from SEO Visitors Leads Customers SEO 5,289 754 12 Blogging gg g 834 72 3 Social Media 511 28 1
    25. Thank You! NEDMA Annual Conference May 7, 2009 www.HubSpot.com/free-trial www.Grader.com www Grader com Mike Volpe HubSpot H bSpot VP Marketing Twitter: @mvolpe

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