2011: Our BIGGEST Year Yet Mar 8 May 19 Jul 12 Sep 15 Nov 30 Mike Volpe HubSpot App 1,000 HubSpot America’s 20 Most named CMO. Marketplace launches. customers & partners Promising Companies attend HUGS, the 2011 by Forbes. HubSpot User Group Summit. May 20 names Co-Founder & CTO Dharmesh Shah the Top Innovator in High Tech. Jun 9 Aug 18 Oct 19 Dec 6 HubSpot wins BBJ’s HubSpot acquires #8 Fastest Growing HubSpot Launches Top Places to Work Company in North Free Marketing Grader 2011 Award, 2nd year in a America. tool to Replace Website row. Grader. Aug 23 Jun 16 #2 Fastest Growing Software Company & HubSpot acquires #33 Fastest Growing HubSpot Company overall. Milestones Jun 17 Aug 24 CEO Brian Halligan HubSpot sets the named Ernst & Y oung world record for Entrepreneur of the Largest Online Year. Marketing Seminar with 10,899 attendees.
SUMMARYConvert• 5-7% overall conversion rate• 1,200 landing pages with 45% conversion rate• Hundreds of social media messages / month• 50-90 segmented and targeted emails / month• 10+ behavior-based lead nurturing series• Intelligence about lead behavior drives alerts for sales team• 10,000 MQLs given to sales each month
The New Marketing4 Team
DARC : Digital
DARC : Analytical
DARC : Reach
DARC : Content
Organizing the New Marketing Team Marketing Get Found Convert Product Dev Team Team Team Marketing Blogs Lead Nurturing Sales Support Free Tools Videos Lead Scoring & Training Webinars Landing Page Demo Videos Presentations Optimization Product Info Promotion of Paid Lead Free Tools Generation
Data is your friend.
Measure each stageof your sales& marketingprocess. VISITS PROSPECTS LEADS WO. LEADS OPPS CUST
Drill into each source to diagnose. Visitors Leads SalesSEOSocialMedia
Set targets for each key metric.
Measure progress DAILY. 100% 80% % Progress to Goal 60% Actual Goal 40% 20% 0% 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0 Business Days Left in Month
Measure often. Evolve faster.
+ +You candomarketingthis way. + + + SEO Consultants
Or youAll-in-One can doMarketing Software marketing this way. 63
Search Engine Optimization Blogging & Social Media Lead Generation LeadAll-in-One ManagementMarketing Software Email & Automation Marketing Analytics 64
Strategic investments. $32M
• Based in Cambridge, MA • 300+ employeesABOUT • 6,000 customers in 43 countries • #2 Fastest Growing Software Company • #17 Most Promising Company • Backed by: 68
3 2000 7 50+ 6 15 0 days breakout inspiring small reasons inbound learning sessions keynotes group not to marketing tracks workshops GO! professionals REGISTER TODAY! http://inbound2012.eventbrite.com/www.InboundConference.com
All-in-One Free & InstantMarketing Software Assessment of Your Marketing: http://Marketing.Grader.com Mike Volpe Twitter.com/mvolpe Facebook.com/mvolpe Linkedin.com/in/mikevolpe mvolpe@HubSpot.com www.HubSpot.com 70