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INBOUND Bold Talks: Brian Wong
 

INBOUND Bold Talks: Brian Wong

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In this session, Kiip CEO and co-founder Brian Wong will discuss how marketers can reverse the pattern of consumer abuse in their mobile advertising by pinpointing and owning these moments. With ...

In this session, Kiip CEO and co-founder Brian Wong will discuss how marketers can reverse the pattern of consumer abuse in their mobile advertising by pinpointing and owning these moments. With meaningful and relevant engagement, marketers can capitalize on this "emotive" experience and harness the elements of happiness that surround a simple interaction to bring successful marketing.

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    INBOUND Bold Talks: Brian Wong INBOUND Bold Talks: Brian Wong Presentation Transcript

    • CAUGHT UP IN THE MOMENT
    • This is a story about moments. It starts with a moment of inspiration.
    • 510 million smiles. What would that look like?
    • Moments, abused.
    • Reciprocity was the key.
    • Fast Company’s Top 50 Most Innovative Companies in the World (#45) (WE BEAT MICROSOFT)
    • Soon, we found moments everywhere. 530 million of them per month. 1,200 apps integrated. 75 million devices a month. 230 million rewards delivered. 15% of the Fortune 500. 55 employees. 4 offices.
    • Our evolution: where else were there existing moments?
    • A Reward from Campbells Here’s a reward for Doing Something Smart April 26, 2013, 12:44 PM
    • 17.5% of those shown a reward claim it with an email.
    • 23,454 have completed a to-do list. 6,545 females have logged a run. moms have bookmarked a recipe in New York 85 City.
    • Why moments?
    • Mobile is a series of moments.
    • Emotional meta-data.
    • RELATIVE ACHIEVEMENT GAMING PERSONALITY MOMENT INSIGHT VELOCITY, TIME OF DAY SEQUENTIAL, REREWARDING V D V D
    • Billions of moments, billions of opportunities to delight. With great power.
    • Media Conversion CRM/Loyalty Data Social Content/Creative Moments
    • Moments off the device.
    • 20% open on their desktop.
    • Looking beyond: moments off the device. The right reward for the right moment.
    • Doing it right.
    • Serendipity, surprise, and delight.
    • Being human.
    • Doing something gentleman-ly. Respect.