0
1<br />Intro to Local HUG Leadership & Tips for Success<br />
What’s So Great About HUGs?<br />2<br />
Opportunities for You and Members<br /><ul><li>Frontline of Marketing Expertise
Leader in Your Marketing Community
Network & Support for Innovation
Product Features & Use Cases
Ticket to HUG Summit
Best HUG Competition
Free Marketplace Item</li></ul>3<br />
HUGs Lead to 20% Better Results<br />4<br />
Expectations & Guidelines<br />5<br />
Getting Started<br />
First Step: Sign Up!<br />7<br />
HubSpot Will Research # of Customers<br />8<br />
Read & Accept Leader Expectations<br />9<br />
Join HUG Leader Group: Best Resource <br />10<br />
HubSpot Creates Your New Group<br />11<br />
Create Your Unique Group Logo<br />12<br />Image Vault & Logo Help: http://hugs.hubspot.com/tools/images-and-logos<br />
Add Your Logo to Your LinkedIn Group<br />13<br />
Add Auto-Welcome Message<br />14<br />LinkedIn Group Help: http://hugs.hubspot.com/manage-your-linkedin-group<br />
Post Your First Discussion<br />15<br />
First Meetup<br />
Organize Date & Time of First Meetup<br />17<br />We suggest giving yourself 3-4 weeks of ramp-up time!<br />
Find a Meetup Venue<br />18<br />Coffee shops, pubs, libraries, schools, company office space. Focus on free options!<br />
Create Your Eventbrite RSVP Page<br />19<br />
Promote Your Meetup on LinkedIn<br />20<br />
Add Meetup to HUGs Website<br />21<br />List Your Meetup on the Website: http://hugs.hubspot.com/upcoming-meetups/<br />
Promotion of First Meetup – Email Send <br />22<br />One email send by HubSpot per year.<br />
Customers & Marketer Attendees<br />23<br />Customers, prospects, and marketing enthusiasts are all great! <br />
Structure of Meetup (Suggestion)<br /><ul><li>After Work (5:30 or 6:00pm)
1.5-3 Hours Long
Leave time for networking/discussion
At your first meetup, poll attendees for their preferences!</li></ul>24<br />
Meetup Activities & Topics<br />25<br />
What Should You Discuss?<br /><ul><li>Design experiments and commit
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HUG Leader Training Webinar

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http://hugs.hubspot.com

This is the training webinar to help new HubSpot User Group Leaders get up-to-speed on leading their own groups.

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  • Value to HUG LeadersValue they&apos;re bringing to HUG MembersData - 20% &quot;better results&quot; (CHI)GET PUMPED!
  • Value to HUG LeadersValue they&apos;re bringing to HUG MembersData - 20% &quot;better results&quot; (CHI)GET PUMPED!
  • Fill out form - 1 month Check customer #s in Local AreaAgree with ExpectationsJoin HUG Leader LI Group
  • Generate a lead or two for your company. WHY NOT 10!
  • Fill out form - 1 month Check customer #s in Local AreaAgree with ExpectationsJoin HUG Leader LI Group
  • Fill out form - 1 month Check customer #s in Local AreaAgree with ExpectationsJoin HUG Leader LI Group
  • Fill out form - 1 month Check customer #s in Local AreaAgree with ExpectationsJoin HUG Leader LI Group
  • We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
  • We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
  • We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
  • We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
  • We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
  • Generate a lead or two for your company. WHY NOT 10!
  • Give yourself at least 3-4 weeks &quot;ramp up&quot; time.Pick date, time, Be detailedSell your event!
  • Venue IdeasCoffee shopsOffice space
  • Setup Eventbrite Show attendee listBe detailedSell your event!
  • Post to LinkedIn GroupPost to Meetup Page on HUGsHubSpot can do one email send per year (scalability)Get people excited about the content to be presented - promise actual takeaways
  • Post to LinkedIn GroupPost to Meetup Page on HUGsHubSpot can do one email send per year (scalability)Get people excited about the content to be presented - promise actual takeaways
  • Invite your network &amp; customers Non customers OK -- to learn more about HubSpot &amp; marketing education
  • Collect all attendeesSend HubSpot attendee list with FN, LN, Email, Company
  • Generate a lead or two for your company. WHY NOT 10!
  • LinkedIn Best PracticesWeekly discussions - product news? best practices? ask questions?HAVE to be active.Send announcements to group about upcoming meetupsCreate a Twitter List
  • LinkedIn Best PracticesWeekly discussions - product news? best practices? ask questions?HAVE to be active.Send announcements to group about upcoming meetupsCreate a Twitter List
  • HubSpot wants to help! Customer newsletter (monthly)Better integrated with SuccessMentioned in Content CampPromoted by IMCsDo you have ideas? - Mention in QAThings you can do!Informational content on customers.hubspot.com or camp.hubspot.comRecap what was discussed (or what will be discussed) at your last meetup and key marketing takeaways (Lessons are key!) Blog about it yourself Send LinkedIn Announcement  - Engaged members will be excited!
  • HubSpot wants to help! Customer newsletter (monthly)Better integrated with SuccessMentioned in Content CampPromoted by IMCsDo you have ideas? - Mention in QAThings you can do!Informational content on customers.hubspot.com or camp.hubspot.comRecap what was discussed (or what will be discussed) at your last meetup and key marketing takeaways (Lessons are key!) Blog about it yourself Send LinkedIn Announcement  - Engaged members will be excited!
  • Things you can do!Informational content on customers.hubspot.com or camp.hubspot.comRecap what was discussed (or what will be discussed) at your last meetup and key marketing takeaways (Lessons are key!) Blog about it yourself Send LinkedIn Announcement  - Engaged members will be excited!
  • Things you can do!Informational content on customers.hubspot.com or camp.hubspot.comRecap what was discussed (or what will be discussed) at your last meetup and key marketing takeaways (Lessons are key!) Blog about it yourself Send LinkedIn Announcement  - Engaged members will be excited!
  • Generate a lead or two for your company. WHY NOT 10!
  • Transcript of "HUG Leader Training Webinar"

    1. 1. 1<br />Intro to Local HUG Leadership & Tips for Success<br />
    2. 2. What’s So Great About HUGs?<br />2<br />
    3. 3. Opportunities for You and Members<br /><ul><li>Frontline of Marketing Expertise
    4. 4. Leader in Your Marketing Community
    5. 5. Network & Support for Innovation
    6. 6. Product Features & Use Cases
    7. 7. Ticket to HUG Summit
    8. 8. Best HUG Competition
    9. 9. Free Marketplace Item</li></ul>3<br />
    10. 10. HUGs Lead to 20% Better Results<br />4<br />
    11. 11. Expectations & Guidelines<br />5<br />
    12. 12. Getting Started<br />
    13. 13. First Step: Sign Up!<br />7<br />
    14. 14. HubSpot Will Research # of Customers<br />8<br />
    15. 15. Read & Accept Leader Expectations<br />9<br />
    16. 16. Join HUG Leader Group: Best Resource <br />10<br />
    17. 17. HubSpot Creates Your New Group<br />11<br />
    18. 18. Create Your Unique Group Logo<br />12<br />Image Vault & Logo Help: http://hugs.hubspot.com/tools/images-and-logos<br />
    19. 19. Add Your Logo to Your LinkedIn Group<br />13<br />
    20. 20. Add Auto-Welcome Message<br />14<br />LinkedIn Group Help: http://hugs.hubspot.com/manage-your-linkedin-group<br />
    21. 21. Post Your First Discussion<br />15<br />
    22. 22. First Meetup<br />
    23. 23. Organize Date & Time of First Meetup<br />17<br />We suggest giving yourself 3-4 weeks of ramp-up time!<br />
    24. 24. Find a Meetup Venue<br />18<br />Coffee shops, pubs, libraries, schools, company office space. Focus on free options!<br />
    25. 25. Create Your Eventbrite RSVP Page<br />19<br />
    26. 26. Promote Your Meetup on LinkedIn<br />20<br />
    27. 27. Add Meetup to HUGs Website<br />21<br />List Your Meetup on the Website: http://hugs.hubspot.com/upcoming-meetups/<br />
    28. 28. Promotion of First Meetup – Email Send <br />22<br />One email send by HubSpot per year.<br />
    29. 29. Customers & Marketer Attendees<br />23<br />Customers, prospects, and marketing enthusiasts are all great! <br />
    30. 30. Structure of Meetup (Suggestion)<br /><ul><li>After Work (5:30 or 6:00pm)
    31. 31. 1.5-3 Hours Long
    32. 32. Leave time for networking/discussion
    33. 33. At your first meetup, poll attendees for their preferences!</li></ul>24<br />
    34. 34. Meetup Activities & Topics<br />25<br />
    35. 35. What Should You Discuss?<br /><ul><li>Design experiments and commit
    36. 36. Brainstorm content offerings
    37. 37. Website Audits
    38. 38. Case Studies - Show & Tell
    39. 39. Product Features & Use Cases</li></ul>26<br />
    40. 40. Provide Post-Event Attendee XLS Report<br />27<br />
    41. 41. Nurturing Community <br />& Ongoing Promotion<br />
    42. 42. Contribute to LinkedIn Weekly<br />29<br />
    43. 43. Why Not Create a Twitter List?<br />30<br />
    44. 44. HubSpot Help: Better Visibility<br />31<br />
    45. 45. Ongoing CTAs in Customer Newsletter<br />32<br />
    46. 46. Write a Blog Post on Content Camp<br />33<br />
    47. 47. Send a LinkedIn Group Announcement<br />34<br />
    48. 48. Q&A<br />Become a Leader:<br />http://hugs.hubspot.com<br />
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