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HUG Leader Training Webinar

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http://hugs.hubspot.com …

http://hugs.hubspot.com

This is the training webinar to help new HubSpot User Group Leaders get up-to-speed on leading their own groups.

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  • Value to HUG LeadersValue they're bringing to HUG MembersData - 20% "better results" (CHI)GET PUMPED!
  • Value to HUG LeadersValue they're bringing to HUG MembersData - 20% "better results" (CHI)GET PUMPED!
  • Fill out form - 1 month Check customer #s in Local AreaAgree with ExpectationsJoin HUG Leader LI Group
  • Generate a lead or two for your company. WHY NOT 10!
  • Fill out form - 1 month Check customer #s in Local AreaAgree with ExpectationsJoin HUG Leader LI Group
  • Fill out form - 1 month Check customer #s in Local AreaAgree with ExpectationsJoin HUG Leader LI Group
  • Fill out form - 1 month Check customer #s in Local AreaAgree with ExpectationsJoin HUG Leader LI Group
  • We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
  • We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
  • We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
  • We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
  • We Create a LI Group for you (Public)Logo Welcome-Email SetupSet up First DiscussionIdeas: Make it interactive! - Mark Ready for prime-time
  • Generate a lead or two for your company. WHY NOT 10!
  • Give yourself at least 3-4 weeks "ramp up" time.Pick date, time, Be detailedSell your event!
  • Venue IdeasCoffee shopsOffice space
  • Setup Eventbrite Show attendee listBe detailedSell your event!
  • Post to LinkedIn GroupPost to Meetup Page on HUGsHubSpot can do one email send per year (scalability)Get people excited about the content to be presented - promise actual takeaways
  • Post to LinkedIn GroupPost to Meetup Page on HUGsHubSpot can do one email send per year (scalability)Get people excited about the content to be presented - promise actual takeaways
  • Invite your network & customers Non customers OK -- to learn more about HubSpot & marketing education
  • Collect all attendeesSend HubSpot attendee list with FN, LN, Email, Company
  • Generate a lead or two for your company. WHY NOT 10!
  • LinkedIn Best PracticesWeekly discussions - product news? best practices? ask questions?HAVE to be active.Send announcements to group about upcoming meetupsCreate a Twitter List
  • LinkedIn Best PracticesWeekly discussions - product news? best practices? ask questions?HAVE to be active.Send announcements to group about upcoming meetupsCreate a Twitter List
  • HubSpot wants to help! Customer newsletter (monthly)Better integrated with SuccessMentioned in Content CampPromoted by IMCsDo you have ideas? - Mention in QAThings you can do!Informational content on customers.hubspot.com or camp.hubspot.comRecap what was discussed (or what will be discussed) at your last meetup and key marketing takeaways (Lessons are key!) Blog about it yourself Send LinkedIn Announcement  - Engaged members will be excited!
  • HubSpot wants to help! Customer newsletter (monthly)Better integrated with SuccessMentioned in Content CampPromoted by IMCsDo you have ideas? - Mention in QAThings you can do!Informational content on customers.hubspot.com or camp.hubspot.comRecap what was discussed (or what will be discussed) at your last meetup and key marketing takeaways (Lessons are key!) Blog about it yourself Send LinkedIn Announcement  - Engaged members will be excited!
  • Things you can do!Informational content on customers.hubspot.com or camp.hubspot.comRecap what was discussed (or what will be discussed) at your last meetup and key marketing takeaways (Lessons are key!) Blog about it yourself Send LinkedIn Announcement  - Engaged members will be excited!
  • Things you can do!Informational content on customers.hubspot.com or camp.hubspot.comRecap what was discussed (or what will be discussed) at your last meetup and key marketing takeaways (Lessons are key!) Blog about it yourself Send LinkedIn Announcement  - Engaged members will be excited!
  • Generate a lead or two for your company. WHY NOT 10!
  • Transcript

    • 1. 1
      Intro to Local HUG Leadership & Tips for Success
    • 2. What’s So Great About HUGs?
      2
    • 3. Opportunities for You and Members
      • Frontline of Marketing Expertise
      • 4. Leader in Your Marketing Community
      • 5. Network & Support for Innovation
      • 6. Product Features & Use Cases
      • 7. Ticket to HUG Summit
      • 8. Best HUG Competition
      • 9. Free Marketplace Item
      3
    • 10. HUGs Lead to 20% Better Results
      4
    • 11. Expectations & Guidelines
      5
    • 12. Getting Started
    • 13. First Step: Sign Up!
      7
    • 14. HubSpot Will Research # of Customers
      8
    • 15. Read & Accept Leader Expectations
      9
    • 16. Join HUG Leader Group: Best Resource
      10
    • 17. HubSpot Creates Your New Group
      11
    • 18. Create Your Unique Group Logo
      12
      Image Vault & Logo Help: http://hugs.hubspot.com/tools/images-and-logos
    • 19. Add Your Logo to Your LinkedIn Group
      13
    • 20. Add Auto-Welcome Message
      14
      LinkedIn Group Help: http://hugs.hubspot.com/manage-your-linkedin-group
    • 21. Post Your First Discussion
      15
    • 22. First Meetup
    • 23. Organize Date & Time of First Meetup
      17
      We suggest giving yourself 3-4 weeks of ramp-up time!
    • 24. Find a Meetup Venue
      18
      Coffee shops, pubs, libraries, schools, company office space. Focus on free options!
    • 25. Create Your Eventbrite RSVP Page
      19
    • 26. Promote Your Meetup on LinkedIn
      20
    • 27. Add Meetup to HUGs Website
      21
      List Your Meetup on the Website: http://hugs.hubspot.com/upcoming-meetups/
    • 28. Promotion of First Meetup – Email Send
      22
      One email send by HubSpot per year.
    • 29. Customers & Marketer Attendees
      23
      Customers, prospects, and marketing enthusiasts are all great!
    • 30. Structure of Meetup (Suggestion)
      • After Work (5:30 or 6:00pm)
      • 31. 1.5-3 Hours Long
      • 32. Leave time for networking/discussion
      • 33. At your first meetup, poll attendees for their preferences!
      24
    • 34. Meetup Activities & Topics
      25
    • 35. What Should You Discuss?
      • Design experiments and commit
      • 36. Brainstorm content offerings
      • 37. Website Audits
      • 38. Case Studies - Show & Tell
      • 39. Product Features & Use Cases
      26
    • 40. Provide Post-Event Attendee XLS Report
      27
    • 41. Nurturing Community
      & Ongoing Promotion
    • 42. Contribute to LinkedIn Weekly
      29
    • 43. Why Not Create a Twitter List?
      30
    • 44. HubSpot Help: Better Visibility
      31
    • 45. Ongoing CTAs in Customer Newsletter
      32
    • 46. Write a Blog Post on Content Camp
      33
    • 47. Send a LinkedIn Group Announcement
      34
    • 48. Q&A
      Become a Leader:
      http://hugs.hubspot.com

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