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HubSpot Summer 2010 VAR Show & Tell

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  • 1. Brian Halligan @bhalligan HubSpot Summer 2010 Show & Tell
  • 2. Today’s Agenda •Inbound Marketing Refresher •Halligan’s HubSpot Update •Live Demo •Customer Reactions to New Features •Partner Updates •Where is the puck headed? •Q&A
  • 3. But first… Thank You!!!!
  • 4. You are Transforming Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos
  • 5. Which do you have more of?
  • 6. HubSpot Works If You Work It
  • 7. Using HubSpot = More Leads Active Users Limited Users
  • 8. 1000 1500 2000 2500 3000 500 0 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Emerging Standard Dec-08 Jan-09 Feb-09 HubSpot Customer Growth Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 May 2010 Jan-10 Feb-10 Mar-10 2,800 Customers Apr-10 May-10
  • 9. R&D Spending
  • 10. Complete Solution Social Media Marketing Blog SEO Analytics IT Expertise Monitoring Automation Web Google Marketing Wordpress Position Radian6 Eloqua IT Guys Analytics Sherpa Gold
  • 11. HubSpot’s Inbound Marketing System QUALIFIED TRAFFIC GET FOUND SEO, Blog, Social Media, Content Creation Get Found CONVERT Convert Landing Pages, Lead Nurturing & Intelligence ANALYZE Marketing Analytics SALES
  • 12. Talk Is Cheap Demo!!!
  • 13. Social Media Monitoring
  • 14. Social Media Reach
  • 15. BETA: Social Lead Intelligence
  • 16. Marketing Integration
  • 17. BETA: Lead Segmentation
  • 18. BETA: Email Marketing
  • 19. "HubSpot's software continues to pleasantly surprise . . . we found the email marketing feature to be a quick & easy solution to reach out to our leads. It was tied into our existing leads application & just worked." Jared Mostoller Marketer docSTAR
  • 20. New: Lead Nurturing
  • 21. "“We’ve … sent more than 10,000 emails to keep leads engaged. This used to be a manual process … but because HubSpot is easy to use and integrated with our lead capture, we’ve made nurturing a standard, saving time as we improve on rapid lead follow up.” Michelle Wickum Director of Marketing SteelMaster Buildings
  • 22. HubSpot Salesforce.com Integration
  • 23. Leads API = Any CRM Integration (…or your CRM of choice)
  • 24. “. . . this is going to connect the dots between marketing and sales efforts. We’ve implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great … and gives visibility into marketing ROI.” Daniel Lynton CEO Lynton Web Solutions
  • 25. Analytics Help Max Out ROI
  • 26. We hear you … Faster Load Times Lead Nurturing Status in Leads
  • 27. What’s next?
  • 28. Convert
  • 29. Platformization 3rd Party HubSpot Apps API CRM WEBSITE HubSpot Blogosphere
  • 30. What’s New for HubSpot Partners?
  • 31. Formal Partner Training
  • 32. Strengthen Network Online
  • 33. Build Networks at First HUG HUG Oct 5 2010 Cambridge, MA •Partner Specific Meeting •Partner Networking Event Tell us what you want at the conference via the ‘HubSpot Certified Partner’ Linkedin Group: http://bit.ly/bk4kmJ
  • 34. Mid-Funnel Proof of ROI QUALIFIED TRAFFIC GET FOUND CONVERT Client ROI ANALYZE SALES
  • 35. New Service Opportunities
  • 36. HubSpot VAR All Stars (Beta)
  • 37. Are you the Next Case Study? http://www.hubspot.com/customer-case-studies/bid/6059/Web-Solutions- Company-LyntonWeb-Grows-Business-with-HubSpot-Partnership
  • 38. What’s next for you? Join HubSpot Certified Partners Forum on LinkedIn
  • 39. Thank You @brianhalligan @pc4media @kirstenpetra