Brian Halligan
@bhalligan




HubSpot Summer 2010 Show & Tell
Today’s Agenda
  •Inbound Marketing Refresher

  •Halligan’s HubSpot Update

  •Live Demo

  •Customer Reactions to New Fe...
But first…


Thank You!!!!
You are Transforming Marketing
 Outbound Marketing   Inbound Marketing
  • Telemarketing     • SEO / SEM
  • Trade shows  ...
Which do you have more of?
HubSpot Works
  If You Work It
Using HubSpot = More Leads




                         Active Users

                         Limited Users
1000
                                         1500
                                                2000
                  ...
R&D Spending
Complete Solution

                        Social Media                Marketing
   Blog       SEO                      An...
HubSpot’s Inbound Marketing System



   QUALIFIED TRAFFIC   GET FOUND
                            SEO, Blog, Social Media...
Talk Is Cheap
   Demo!!!
Social Media Monitoring
Social Media Reach
BETA: Social Lead Intelligence
Marketing Integration
BETA: Lead Segmentation
BETA: Email Marketing
"HubSpot's software continues to
pleasantly surprise . . . we found the
email marketing feature to be a quick &
easy solut...
New: Lead Nurturing
"“We’ve … sent more than 10,000 emails
to keep leads engaged. This used to be a
manual process … but because HubSpot
is ea...
HubSpot Salesforce.com Integration
Leads API = Any CRM Integration




                     (…or your
                     CRM of choice)
“. . . this is going to connect the dots
between marketing and sales efforts.
We’ve implemented the beta API for three
cli...
Analytics Help Max Out ROI
We hear you …
                Faster
                Load
                Times




                     Lead Nurturing
  ...
What’s next?
Convert
Platformization
                      3rd Party
         HubSpot
                        Apps

                API


  CRM...
What’s New for
HubSpot Partners?
Formal Partner Training
Strengthen Network Online
Build Networks at First HUG

 HUG
 Oct 5 2010
 Cambridge, MA

 •Partner Specific Meeting
 •Partner Networking Event



   ...
Mid-Funnel Proof of ROI


   QUALIFIED TRAFFIC   GET FOUND




                       CONVERT
                            ...
New Service Opportunities
HubSpot VAR All Stars (Beta)
Are you the Next Case Study?




 http://www.hubspot.com/customer-case-studies/bid/6059/Web-Solutions-
     Company-Lynton...
What’s next for you?




   Join HubSpot Certified Partners
         Forum on LinkedIn
Thank You



 @brianhalligan
    @pc4media
  @kirstenpetra
HubSpot Summer 2010 VAR Show & Tell
HubSpot Summer 2010 VAR Show & Tell
HubSpot Summer 2010 VAR Show & Tell
HubSpot Summer 2010 VAR Show & Tell
HubSpot Summer 2010 VAR Show & Tell
HubSpot Summer 2010 VAR Show & Tell
Upcoming SlideShare
Loading in...5
×

HubSpot Summer 2010 VAR Show & Tell

1,394

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,394
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

HubSpot Summer 2010 VAR Show & Tell

  1. 1. Brian Halligan @bhalligan HubSpot Summer 2010 Show & Tell
  2. 2. Today’s Agenda •Inbound Marketing Refresher •Halligan’s HubSpot Update •Live Demo •Customer Reactions to New Features •Partner Updates •Where is the puck headed? •Q&A
  3. 3. But first… Thank You!!!!
  4. 4. You are Transforming Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos
  5. 5. Which do you have more of?
  6. 6. HubSpot Works If You Work It
  7. 7. Using HubSpot = More Leads Active Users Limited Users
  8. 8. 1000 1500 2000 2500 3000 500 0 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Emerging Standard Dec-08 Jan-09 Feb-09 HubSpot Customer Growth Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 May 2010 Jan-10 Feb-10 Mar-10 2,800 Customers Apr-10 May-10
  9. 9. R&D Spending
  10. 10. Complete Solution Social Media Marketing Blog SEO Analytics IT Expertise Monitoring Automation Web Google Marketing Wordpress Position Radian6 Eloqua IT Guys Analytics Sherpa Gold
  11. 11. HubSpot’s Inbound Marketing System QUALIFIED TRAFFIC GET FOUND SEO, Blog, Social Media, Content Creation Get Found CONVERT Convert Landing Pages, Lead Nurturing & Intelligence ANALYZE Marketing Analytics SALES
  12. 12. Talk Is Cheap Demo!!!
  13. 13. Social Media Monitoring
  14. 14. Social Media Reach
  15. 15. BETA: Social Lead Intelligence
  16. 16. Marketing Integration
  17. 17. BETA: Lead Segmentation
  18. 18. BETA: Email Marketing
  19. 19. "HubSpot's software continues to pleasantly surprise . . . we found the email marketing feature to be a quick & easy solution to reach out to our leads. It was tied into our existing leads application & just worked." Jared Mostoller Marketer docSTAR
  20. 20. New: Lead Nurturing
  21. 21. "“We’ve … sent more than 10,000 emails to keep leads engaged. This used to be a manual process … but because HubSpot is easy to use and integrated with our lead capture, we’ve made nurturing a standard, saving time as we improve on rapid lead follow up.” Michelle Wickum Director of Marketing SteelMaster Buildings
  22. 22. HubSpot Salesforce.com Integration
  23. 23. Leads API = Any CRM Integration (…or your CRM of choice)
  24. 24. “. . . this is going to connect the dots between marketing and sales efforts. We’ve implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great … and gives visibility into marketing ROI.” Daniel Lynton CEO Lynton Web Solutions
  25. 25. Analytics Help Max Out ROI
  26. 26. We hear you … Faster Load Times Lead Nurturing Status in Leads
  27. 27. What’s next?
  28. 28. Convert
  29. 29. Platformization 3rd Party HubSpot Apps API CRM WEBSITE HubSpot Blogosphere
  30. 30. What’s New for HubSpot Partners?
  31. 31. Formal Partner Training
  32. 32. Strengthen Network Online
  33. 33. Build Networks at First HUG HUG Oct 5 2010 Cambridge, MA •Partner Specific Meeting •Partner Networking Event Tell us what you want at the conference via the ‘HubSpot Certified Partner’ Linkedin Group: http://bit.ly/bk4kmJ
  34. 34. Mid-Funnel Proof of ROI QUALIFIED TRAFFIC GET FOUND CONVERT Client ROI ANALYZE SALES
  35. 35. New Service Opportunities
  36. 36. HubSpot VAR All Stars (Beta)
  37. 37. Are you the Next Case Study? http://www.hubspot.com/customer-case-studies/bid/6059/Web-Solutions- Company-LyntonWeb-Grows-Business-with-HubSpot-Partnership
  38. 38. What’s next for you? Join HubSpot Certified Partners Forum on LinkedIn
  39. 39. Thank You @brianhalligan @pc4media @kirstenpetra
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×