HubSpot2011Year in Review                 1
2011                                         Year in ReviewIntroduction.......................3Milestones....................
Introduction
When Dharmesh and I started HubSpot in 2006, we knew two things:1. The marketing playbook used by most companies was broke...
Milestones
Mar 8     May 19                  Jul 12                Sep 15                 Nov 30             Mike Volpe              ...
HubSpot Customersgenerated an average of34,000    new leads           PER DAY               in 2011.                      ...
HubSpot Customerssee an average of a32%increase in leadsper month.                      Leads  Jan2011                 Dec...
85%of customersrecommend               I recommend                             !HubSpot                                 9
Growth
CustomerGrowth2006 - 2011                                                  +55%        5961                               ...
InternationalGrowth                                                                       = new HubSpot customer in 20    ...
Team Growth                                              2011# of Employees                                           Year...
Usage Growth                                           2011Total # of Leads Generated                             Year in ...
HubSpotUserGroup(HUGs)Growth     2011     Year in Review                      15
Product
MarketingDashboar    PRODUCT           Monthlyd                       goal                      tracking     2011     Year...
Analytics              Create an A/& A/BPRODUCT                         B test in                         secondsTesting  ...
FullyEmail                                   integratedMarketing    PRODUCT                                email          ...
Lead                   More data,Managemen              moret    PRODUCT           flexibility      2011      Year in Revie...
Enterprise             Create highly-Lead PRODUCT           targeted emailNurturing              campaigns in             ...
Custom                  A lead scoreLead PRODUCT     Grader             that anyone                        can            ...
MobileOptimizatio    PRODUCTnof email &              Open NavigationCMS pages       2011       Year in Review             ...
HubSpotAppMarketplace                      46Apps                        Available                      22,329            ...
HubSpotServiceMarketplace                        59Service                          Providers                        3390 ...
Revenue
Revenue                               2011                                      Year in Review           +81%         $29,...
Predictionsfor2012
8                      PREDICTIONS                       for Marketers         1. INTEGRATION,                NOT         ...
www.HubSpot.c                1
31
Upcoming SlideShare
Loading in...5
×

HubSpot 2011 Year in Review

14,471

Published on

Published in: Business, Technology
5 Comments
33 Likes
Statistics
Notes
No Downloads
Views
Total Views
14,471
On Slideshare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
0
Comments
5
Likes
33
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • HubSpot 2011 Year in Review

    1. 1. HubSpot2011Year in Review 1
    2. 2. 2011 Year in ReviewIntroduction.......................3Milestones.........................5Growth..............................10Product.............................16Revenue...........................26Predictions for 2012......28 2
    3. 3. Introduction
    4. 4. When Dharmesh and I started HubSpot in 2006, we knew two things:1. The marketing playbook used by most companies was broken, and;2. We wanted to reinvent that playbook and enable companies everywhere to implement it.We had no idea, however, that the HubSpot community would take off with the speed andpassion that it has. Every day we are humbled by the success that our customers andpartners achieve, and this past year is no exception.2011 was the best year in our short history. The HubSpot community broke new records bygenerating over 12.5 million leads, tracking 2.4 BILLION page views, and creating over100,000 new landing pages. We welcomed over 100 new employees and 2000 newcustomers, gained $32 million in funding, acquired two remarkable companies, and tookhome 15 industry awards. The same year, we launched the HubSpot App Marketplace,opening the HubSpot API up to the entire world, and making it possible for everyone tocustomize and extend HubSpot’s all-in-one software to meet the needs of every marketingperson in every industry at every size company. We even managed to take home a GuinnessWorld Record for the Largest Online Seminar, with nearly 11,000 people attending.I won’t deny that I’m proud of what we collectively accomplished in 2011. But it’s not pride thathelps me bound out of bed in the morning—it’s excitement about the milestones we have yetto reach and appreciation for the opportunity we have to make marketing simpler, better, moremeasurable—and infinitely more lovable—than it has been for decades past.It’s with gratitude and joy that I share this overview of HubSpot’s best year to date. Thanks toeveryone in the HubSpot community—customers, employees, partners, investors, fans,journalists, competitors, and critics—for your part in making 2011 another record year in ourmission to transform marketing.Here’s to a remarkable 2012.Sincerely,Brian HalliganCo-Founder & CEOHubSpot, Inc. 4
    5. 5. Milestones
    6. 6. Mar 8 May 19 Jul 12 Sep 15 Nov 30 Mike Volpe HubSpot App 1,000 HubSpot America’s 20 Most named CMO. Marketplace customers & Promising launches. partners attend Companies by HUGS, the 2011 Forbes. HubSpot User May 20 Group Summit. names Co-Founder & CTO Dharmesh Shah the Top Innovator in High Tech. Jun 9 Aug 18 Oct 19 Dec 6 HubSpot wins BBJ’s HubSpot acquires #8 Fastest Growing HubSpot Launches Company in North Free Marketing2011 Top Places to Work Award, 2nd year in America. Grader tool to a row. Replace Website Aug 23 Grader. Jun 16 #2 Fastest Growing Software CompanyHubSpot HubSpot acquires & #33 Fastest Growing Company overall.Milestones Jun 17 Aug 24 CEO Brian Halligan HubSpot sets the named Ernst & world record for Young Entrepreneur Largest Online of the Year. Marketing Seminar with 10,899 attendees.
    7. 7. HubSpot Customersgenerated an average of34,000 new leads PER DAY in 2011. 7
    8. 8. HubSpot Customerssee an average of a32%increase in leadsper month. Leads Jan2011 Dec2011 8
    9. 9. 85%of customersrecommend I recommend !HubSpot 9
    10. 10. Growth
    11. 11. CustomerGrowth2006 - 2011 +55% 5961 3855 customers 1150 317 48 3 2006 2007 2008 2009 2010 2011 2011 Year in Review
    12. 12. InternationalGrowth = new HubSpot customer in 20 = new HubSpot customer in 2011 89% of HubSpot’s customers are based in the US HubSpot’s global footprint 43 countries grew to 2011 by YE2011. Year in Review 12
    13. 13. Team Growth 2011# of Employees Year in ReviewYE2006 - YE2011 304 +73% 176 96 42 15 3 2006 2007 2008 2009 2010 2011
    14. 14. Usage Growth 2011Total # of Leads Generated Year in Reviewby Customers Using HubSpot2009 - 2011 +202% 1. 12.4 4.1 millio millio 2009 2010 2011 14
    15. 15. HubSpotUserGroup(HUGs)Growth 2011 Year in Review 15
    16. 16. Product
    17. 17. MarketingDashboar PRODUCT Monthlyd goal tracking 2011 Year in Review 17
    18. 18. Analytics Create an A/& A/BPRODUCT B test in secondsTesting 2011 Year in Review 18
    19. 19. FullyEmail integratedMarketing PRODUCT email capabilities exclude message 2011 Year in Review 19
    20. 20. Lead More data,Managemen moret PRODUCT flexibility 2011 Year in Review 20
    21. 21. Enterprise Create highly-Lead PRODUCT targeted emailNurturing campaigns in seconds 2011 Year in Review 21
    22. 22. Custom A lead scoreLead PRODUCT Grader that anyone can customize New Features Custom Lead Grader 2011 Year in Review 22
    23. 23. MobileOptimizatio PRODUCTnof email & Open NavigationCMS pages 2011 Year in Review 23
    24. 24. HubSpotAppMarketplace 46Apps Available 22,329 Installs 65% of Customers Have Installed an App 2011 Year in Review
    25. 25. HubSpotServiceMarketplace 59Service Providers 3390 Transactions $ 4.4 m Total Transaction Value 2011 Year in Review
    26. 26. Revenue
    27. 27. Revenue 2011 Year in Review +81% $29,000,000 $16,000,000 2010 2011
    28. 28. Predictionsfor2012
    29. 29. 8 PREDICTIONS for Marketers 1. INTEGRATION, NOT in 2012 4. CONVERSATIONS WILL TRUMP BROADCASTS. Email Blasts will die. Conversations 5. Inbound will be the new BLACK "Inbound Marketing"—aka marketing people love—will go mainstream. Even the Big Kids in the business will finally "get it." Just look at P&G. 6. SOCIAL MEDIA ISOLATION. Marketers will see the value of connecting ALL OF WILL HIT PAID SEARCH WHERE IT HURTS. THE TOOLS they use for marketing together. There will be a push toward integration with APIs, apps, Advertising on social media will grow at the expense of paid-search. Googles rate of growth will slow for 2. 3. MARKETING 7. MARKETING Marketing pros will strive to deepen their GOING ‘AUTOMATION’ understanding of how prospects & ANALYTICS customers interact with their brand across STEADY GETS MORE channels and use that information to have highly relevant & personalized finally PERSONAL. conversations using not just email, but also WILL BECOME “GROW UP.” the social web. MORE 8. ClosingMarketingwill put more POPULAR Website analytics As more marketers realize that you canmuscle THAN LOOP. will give way to measure the revenue & customer impactbehind of marketing (without brain surgery), the THE ONE- fully integratedcustomer trend toward closed-loop marketing willretention & NIGHT marketing thethe customerlifecycle.
    30. 30. www.HubSpot.c 1
    31. 31. 31

    ×