FACEBOOKTHE GROWTH OF AN
ADVERTISING GIANT
SO, YOU’RE
A MARKETER…
Works at HubSpot
About
You know
Facebook, right?
We thought so too. Until
we realised just how much
we DIDN’T KNOW about
their advertising strategies
over the last few yea...
I mean, did you know
that the first way to advertise
on Facebook was through
‘Flyers’ and they have
a ‘Marketplace’
where ...
WE DIDN’T!
So we decided to share their story
with you because as marketers
we need to closely watch the
trends in adverti...
SO LET’S
START
AT THE
BEGINNING
RecentRecent
2013
2012
2011
2010
2004
2005
2006
2009
2008
2007
Founded
Mark Zuckerberg launches
‘Thefacebook’ at Harvard
University. It quickly starts
to spread like wild fire.
Imagesource:Mashable
Itlookslikethis
The majority of revenue
comes from ‘Flyers’ which
are mostly purchased by
students or small local
businesses for $10-$40 p...
Flyers are advertisements
displayed along the side
of the Facebook homepage
and are controlled by
Facebook.
They are mostly used by
Facebook members to
advertise parties or other
social events on campus.
Theylooklikethis
Image source: College Web Editor
Andmakeup
mostofFacebook’s
revenue for
thatyear
Image source: College Web Editor
Theylooklikethis
Facebooklaterchangesitto
anauction-basedCPCmodel,
calledFlyers Pro.
Advertiserscansetamaxprice
forwhatthey’rewillingtospen...
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2
1,000,000,000
500,000,000
100,000,000
50,000,000
10,000,000
1,000,000...
RecentRecent
2013
2012
2011
2010
2004
2005
2006
2009
2008
2007
Founded
Itlookslike
thisnow
THEFACEBOOK
CHANGES
ITS NAME TO
FACEBOOK
Theyhaveonefulltimead
salesman,KevinColleran.
Hisfirstbigaddealcomes
fromPartyPoker.
TheybuyadsonaCPA
(Costperacquisition)basis,
aflatfeeof$300foreach
newsubscriberwhosigns
upandputsatleast$50
intoagamblinga...
ItisaHUGEdealfor
Facebook’srevenueand
bringsin$60,000each
monthjustforthe200
membersonaverage
whosignup!
Source: The Faceb...
Itswiftlycomestoanend
though,whenayearorso
latergamblingisoutlawed
intheUnitedStates,and
FacebookdropsPartyPoker.
SURPRISINGLY, SOME
MAJOR COMPANIES
ARE ALREADY JOINING
IN THE FACEBOOK
ADVERTISING PARTY.
Appleisoneofthebiggest
revenuegeneratingadvertisers
in2005forFacebook.
TheysponsoranApple‘Group’,
whichpaysFacebook$1per
m...
Anotherbigplayerinthe
sponsoredgroupgame
isVictoria’sSecret.
Facebookrequiresthemto
makeaminimummonthly
paymentof$25,000.
...
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2
1,000,000,000
500,000,000
100,000,000
50,000,000
10,000,000
1,000,000...
RecentRecent
2013
2012
2011
2010
2004
2005
2006
2009
2008
2007
Founded
Imagesource:Mashable
Itlookslike
thisnow
Facebookallows
everyoneover
thirteen years
old tobecome
amember.
Theoffersfor
partnershipsandbuy
outsstarttofloodin.
MICROSOFT
GETS LUCKY!
Andbecomesthe
exclusive provider
ofbanneradsand
sponsoredlinks
onthesite.
Source: Microsoft.com
COMPANIES
THAT TRY
TO BUY
FACEBOOK
Viacom
$1.5billion
Yahoo
1billion
MySpace
Microsoft
$15billion
NewsCorp
Unnamed
NewYork...
COMPANIES
THAT TRY
TO BUY
FACEBOOK
Viacom
$1.5billion
Yahoo
1billion
MySpace
Microsoft
$15billion
1.6%stakesold
NewsCorp
U...
ZUCKERBERG
HOLDS FIRM.
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2
1,000,000,000
500,000,000
100,000,000
50,000,000
10,000,000
1,000,000...
RecentRecent
2013
2012
2011
2010
2004
2005
2006
2009
2008
2007
Founded
Itlookslike
thisnow
FACEBOOK
LAUNCHES
MARKETPLACE,
AN APP FOR
CLASSIFIED
LISTINGS.
Itisusedtolistwhatyou
haveandwhatyouwant
withinyournetworks.
Randomfact:
Thisideawascatalyzedby
amock-upbuiltentirelyin
Ex...
WAIT,
WHAT?
FacebookhadaBuy
andSellMarketplace?
Isitstillgoing?
YUP!
InMarch2009,Facebook
approachesOodle,anonline
classifiedadsservicecompany
totakeovertheMarketplace.
Source: Facebook
Theybuildanentirely new
marketplace focusedon
givingpeopleaplacetobuy,
sell,orgivethingsawayto
thepeopletheyknow.
Itstillcontinuestoday
andlookslikethis
FACEBOOK
LAUNCHES
THE MOBILE
VERSION OF
ITS WEBSITE
Facebook’smobilewebsite
letsuserssurfFacebookon
awebsiteoptimised for
small screens.Theycan
uploadphotosandnotes,send
andr...
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2
1,000,000,000
500,000,000
100,000,000
50,000,000
10,000,000
1,000,000...
RecentRecent
2013
2012
2011
2010
2004
2005
2006
2009
2008
2007
Founded
Whiletherestoftheworldfalls
intoarecession,Zuckerberg
steps up theadvertisinggame
atFacebook.
Anycommercialentitycan
nowcreatea‘Page’forfree
Theintentionisthatthose
Pageownerswillfind
waystospend money
throughadvertisingtheir
FacebookPage.
Facebookinvests
moreintheirmobile
strategyandnow
allowsmembersto
commentonFriends’
statusupdates.
Theserviceissopopular
thatnearlya million
mobilecommentsare
postedinthefirst24hours
aftertheupdate’srelease.
Source: Masha...
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2
1,000,000,000
500,000,000
100,000,000
50,000,000
10,000,000
1,000,000...
RecentRecent
2013
2012
2011
2010
2004
2005
2006
2009
2008
2007
Founded
FACEBOOK
BEGINS TO
REALISE THEIR
POTENTIAL
FOR ONLINE AD
DOMINATION.
Andstarttoprovide
moreadvanced ad
targeting options
totheiradvertisers.
Theyintroduce
language and
geographical
based ad targeting
toenticemore
advertisers
Pageowners
canset up and
manage theirown
adsforthefirsttime.
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2
1,000,000,000
500,000,000
100,000,000
50,000,000
10,000,000
1,000,000...
RecentRecent
2013
2012
2011
2010
2004
2005
2006
2009
2008
2007
Founded
FACEBOOK
RELEASES THE
FIRST MOBILE
APP FOR
FACEBOOK
Andintroduces
the‘Like’ button
forexternalsites
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2
1,000,000,000
500,000,000
100,000,000
50,000,000
10,000,000
1,000,000...
RecentRecent
2013
2012
2011
2010
2004
2005
2006
2009
2008
2007
Founded
FACEBOOK
INTRODUCES
SPONSORED
STORIES FOR
DESKTOP
Userswho ‘Like’ Ben&Jerry’s
willseeupdateslikethisonein
theirNewsFeed.
Imagesource:TheNextWeb
Advertisers
canchoose
tohighlight
particularuser
actionssothatwe
seetheiractivity
inournewsfeed.
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2
1,000,000,000
500,000,000
100,000,000
50,000,000
10,000,000
1,000,000...
RecentRecent
2013
2012
2011
2010
2004
2005
2006
2009
2008
2007
Founded
INTRODUCES
MOBILE ADS
FOR THE FIRST
TIME
Theyappear
withinourNews
Feed soasnot
tointerruptour
Facebookuser
experience.
FACEBOOK
INTRODUCES
THE SOCIAL
GRAPH
Whenauserfriendsanotheruser,
Likesapage,commentsonaphoto,
listenstomusic,orplaysagame,
a connection is written to
the Soci...
Allofthesestoriesandthe
subsequentconnections
createvaluableandcompelling
marketing opportunities
forbusinessesonFacebook.
FACEBOOK INTRODUCES
THE FACEBOOK
EXCHANGE
It’sanewwayofpurchasing
Facebookadsthrough
real-time bidding.
Advertisersandagenciesare
abletousecookie-based
targetingtor...
FacebookExchangeadvertisers
usefirst-partyandthird-partydata
todecidewhotoserveadsto.First-
partydatareferstothecookies
th...
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2
1,000,000,000
500,000,000
100,000,000
50,000,000
10,000,000
1,000,000...
RecentRecent
2013
2012
2011
2010
2004
2005
2006
2009
2008
2007
Founded
FACEBOOK
INTRODUCES
LOOKALIKE
AUDIENCES
Whichhelp advertisersreach
potential customers
whosharesimilar
characteristicswiththeir
currentones.
Advertisersareabletoupload
theircustomerprofiles,
referencedbyemailsorphone
numbers,andthenFacebook
targets asimilarprofil...
Re-targetedadsnowappear
intheNewsFeed.
TheymimicthelookofSponsored
Stories,butareaimedatusers
basedontheirbrowsing
history outsideofFacebook.
IttakesdatafromtheFacebook
Exchange Program (external
sites)andplacesadsintheNews
Feedinsteadofjusttherightside
bar. 
Advertiserscannowcreate
Unpublished Posts orDark
Posts thatintentionallydonot
appeartoallfansoftheirpage. 
Itmeansadvertiserscanpostanad
totheirFacebookPageandchoose
WHO fromtheirfanbasetoshow
itto,basedonalltheusualtargeting
cri...
Mobilehasclimbedsteadily
upwardasapercentageof
Facebook’stotaladrevenue.
Itgrewfrom14% to23% to
30% andnowmadethebiggest
q...
“AsofJune30th,thereare
819millionmobilemonthly
activeusersonFacebook,
up51%overtheprevious
year.”
AdAgeDigital
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2
1,000,000,000
500,000,000
100,000,000
50,000,000
10,000,000
1,000,000...
SO WHAT’S
NEXT?
Facebookhasstarted
toreleaseregional data for
thefirsttimetohelpadvertisers
understandhowpeopleuse
thenetwork.
Itisalsopartofalargerpush
togoafterdollarsearmarked
forTV commercials, thetop
choiceamongadvertiserswhen
theylaunchcampaig...
“Theaveragetimespent
dailywithdigitalmediais
expectedtosurpassTV
viewingforthefirsttime
thisyear,according
toeMarketer.”
AndFacebook’sad
revenueisestimatedto
reach$7.64B by 2014.
SO IT’S TIME TO
START THINKING
ABOUT YOUR
ONLINE ADVERTISING
STRATEGY, PEOPLE!
Areyoutakingfull
advantageofallof
Facebook’sadvertising
features?
WecompiledthebesttipsfromfourtopEuropean
expertsonthesub...
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The History of Facebook Advertising

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How well do you know Facebook? Lots of marketers use the platform to promote their content and drive new business, but how good is your knowledge, really? Is Facebook advertising proving successful for you or your clients business? Facebook have made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers including – Lookalike audiences, Dark Posts and Retargeting ads.

As Facebook continues to evolve the advertising platform presents marketers with a huge amount of opportunity to provide contextual advertising for dream segments of their customers. In this slideshare we set out to chart the evolution of Facebook as an advertising giant and what the future may hold for it.

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  • Excellent information! The presenter seems to know very well the topic. As I was reading I was telling myself constantly YES, THAT'S RIGHT. By the way, for the past 120 days I'm doing Facebook ads therefore this information was even more valuable for me… - Greg
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  • Please write your donations or funds to our Orphan St, Peters Home for Children's in favor of

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The History of Facebook Advertising

  1. 1. FACEBOOKTHE GROWTH OF AN ADVERTISING GIANT
  2. 2. SO, YOU’RE A MARKETER… Works at HubSpot About
  3. 3. You know Facebook, right?
  4. 4. We thought so too. Until we realised just how much we DIDN’T KNOW about their advertising strategies over the last few years.
  5. 5. I mean, did you know that the first way to advertise on Facebook was through ‘Flyers’ and they have a ‘Marketplace’ where you can buy and sell your stuff?
  6. 6. WE DIDN’T! So we decided to share their story with you because as marketers we need to closely watch the trends in advertising, and with Facebook being such a big player, we can’t afford to miss a trick!
  7. 7. SO LET’S START AT THE BEGINNING
  8. 8. RecentRecent 2013 2012 2011 2010 2004 2005 2006 2009 2008 2007 Founded
  9. 9. Mark Zuckerberg launches ‘Thefacebook’ at Harvard University. It quickly starts to spread like wild fire.
  10. 10. Imagesource:Mashable Itlookslikethis
  11. 11. The majority of revenue comes from ‘Flyers’ which are mostly purchased by students or small local businesses for $10-$40 per day who want to target an ad to a specific college campus. Source: Quora.com
  12. 12. Flyers are advertisements displayed along the side of the Facebook homepage and are controlled by Facebook.
  13. 13. They are mostly used by Facebook members to advertise parties or other social events on campus.
  14. 14. Theylooklikethis Image source: College Web Editor
  15. 15. Andmakeup mostofFacebook’s revenue for thatyear Image source: College Web Editor Theylooklikethis
  16. 16. Facebooklaterchangesitto anauction-basedCPCmodel, calledFlyers Pro. Advertiserscansetamaxprice forwhatthey’rewillingtospend andcantargetbasedongender, age,location,politicalviews, relationshipstatus,education status,andworkplace.
  17. 17. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2 1,000,000,000 500,000,000 100,000,000 50,000,000 10,000,000 1,000,000 100,000 10,000,000,000 Usercount Revenue 👤400,000 $382,000
  18. 18. RecentRecent 2013 2012 2011 2010 2004 2005 2006 2009 2008 2007 Founded
  19. 19. Itlookslike thisnow
  20. 20. THEFACEBOOK CHANGES ITS NAME TO FACEBOOK
  21. 21. Theyhaveonefulltimead salesman,KevinColleran. Hisfirstbigaddealcomes fromPartyPoker.
  22. 22. TheybuyadsonaCPA (Costperacquisition)basis, aflatfeeof$300foreach newsubscriberwhosigns upandputsatleast$50 intoagamblingaccount. Source: The Facebook Effect
  23. 23. ItisaHUGEdealfor Facebook’srevenueand bringsin$60,000each monthjustforthe200 membersonaverage whosignup! Source: The Facebook Effect
  24. 24. Itswiftlycomestoanend though,whenayearorso latergamblingisoutlawed intheUnitedStates,and FacebookdropsPartyPoker.
  25. 25. SURPRISINGLY, SOME MAJOR COMPANIES ARE ALREADY JOINING IN THE FACEBOOK ADVERTISING PARTY.
  26. 26. Appleisoneofthebiggest revenuegeneratingadvertisers in2005forFacebook. TheysponsoranApple‘Group’, whichpaysFacebook$1per month,permember.AstheApple groupgrows,Facebookbegins tomakehundredsofthousands ofdollarspermonth.
  27. 27. Anotherbigplayerinthe sponsoredgroupgame isVictoria’sSecret. Facebookrequiresthemto makeaminimummonthly paymentof$25,000. Source: The Facebook Effect
  28. 28. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2 1,000,000,000 500,000,000 100,000,000 50,000,000 10,000,000 1,000,000 100,000 10,000,000,000 Usercount Revenue 👤5 million $9 million
  29. 29. RecentRecent 2013 2012 2011 2010 2004 2005 2006 2009 2008 2007 Founded
  30. 30. Imagesource:Mashable Itlookslike thisnow
  31. 31. Facebookallows everyoneover thirteen years old tobecome amember.
  32. 32. Theoffersfor partnershipsandbuy outsstarttofloodin.
  33. 33. MICROSOFT GETS LUCKY!
  34. 34. Andbecomesthe exclusive provider ofbanneradsand sponsoredlinks onthesite. Source: Microsoft.com
  35. 35. COMPANIES THAT TRY TO BUY FACEBOOK Viacom $1.5billion Yahoo 1billion MySpace Microsoft $15billion NewsCorp Unnamed NewYork Financier $10million NBC Friendster Google (twice)
  36. 36. COMPANIES THAT TRY TO BUY FACEBOOK Viacom $1.5billion Yahoo 1billion MySpace Microsoft $15billion 1.6%stakesold NewsCorp Unnamed NewYork Financier $10million NBC Friendster Google (twice) Declined Declined Declined Declined Declined Declined Declined Declined Declined
  37. 37. ZUCKERBERG HOLDS FIRM.
  38. 38. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2 1,000,000,000 500,000,000 100,000,000 50,000,000 10,000,000 1,000,000 100,000 10,000,000,000 Usercount Revenue 👤12 million $48 million
  39. 39. RecentRecent 2013 2012 2011 2010 2004 2005 2006 2009 2008 2007 Founded
  40. 40. Itlookslike thisnow
  41. 41. FACEBOOK LAUNCHES MARKETPLACE, AN APP FOR CLASSIFIED LISTINGS.
  42. 42. Itisusedtolistwhatyou haveandwhatyouwant withinyournetworks. Randomfact: Thisideawascatalyzedby amock-upbuiltentirelyin ExcelbyJoshPritchard.
  43. 43. WAIT, WHAT? FacebookhadaBuy andSellMarketplace? Isitstillgoing?
  44. 44. YUP!
  45. 45. InMarch2009,Facebook approachesOodle,anonline classifiedadsservicecompany totakeovertheMarketplace. Source: Facebook
  46. 46. Theybuildanentirely new marketplace focusedon givingpeopleaplacetobuy, sell,orgivethingsawayto thepeopletheyknow.
  47. 47. Itstillcontinuestoday andlookslikethis
  48. 48. FACEBOOK LAUNCHES THE MOBILE VERSION OF ITS WEBSITE
  49. 49. Facebook’smobilewebsite letsuserssurfFacebookon awebsiteoptimised for small screens.Theycan uploadphotosandnotes,send andreceivemessages,wall posts,andpokesusingSMS.
  50. 50. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2 1,000,000,000 500,000,000 100,000,000 50,000,000 10,000,000 1,000,000 100,000 10,000,000,000 Usercount Revenue 👤50 million $153 million
  51. 51. RecentRecent 2013 2012 2011 2010 2004 2005 2006 2009 2008 2007 Founded
  52. 52. Whiletherestoftheworldfalls intoarecession,Zuckerberg steps up theadvertisinggame atFacebook.
  53. 53. Anycommercialentitycan nowcreatea‘Page’forfree
  54. 54. Theintentionisthatthose Pageownerswillfind waystospend money throughadvertisingtheir FacebookPage.
  55. 55. Facebookinvests moreintheirmobile strategyandnow allowsmembersto commentonFriends’ statusupdates.
  56. 56. Theserviceissopopular thatnearlya million mobilecommentsare postedinthefirst24hours aftertheupdate’srelease. Source: Mashable
  57. 57. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2 1,000,000,000 500,000,000 100,000,000 50,000,000 10,000,000 1,000,000 100,000 10,000,000,000 Usercount Revenue 👤150 million $272 million
  58. 58. RecentRecent 2013 2012 2011 2010 2004 2005 2006 2009 2008 2007 Founded
  59. 59. FACEBOOK BEGINS TO REALISE THEIR POTENTIAL FOR ONLINE AD DOMINATION.
  60. 60. Andstarttoprovide moreadvanced ad targeting options totheiradvertisers.
  61. 61. Theyintroduce language and geographical based ad targeting toenticemore advertisers
  62. 62. Pageowners canset up and manage theirown adsforthefirsttime.
  63. 63. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2 1,000,000,000 500,000,000 100,000,000 50,000,000 10,000,000 1,000,000 100,000 10,000,000,000 Usercount Revenue Mobileuser 👤350 million $777 million 65 million
  64. 64. RecentRecent 2013 2012 2011 2010 2004 2005 2006 2009 2008 2007 Founded
  65. 65. FACEBOOK RELEASES THE FIRST MOBILE APP FOR FACEBOOK
  66. 66. Andintroduces the‘Like’ button forexternalsites
  67. 67. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2 1,000,000,000 500,000,000 100,000,000 50,000,000 10,000,000 1,000,000 100,000 10,000,000,000 Usercount Revenue Mobileuser 👤600 million $1.8 billion 100 million
  68. 68. RecentRecent 2013 2012 2011 2010 2004 2005 2006 2009 2008 2007 Founded
  69. 69. FACEBOOK INTRODUCES SPONSORED STORIES FOR DESKTOP
  70. 70. Userswho ‘Like’ Ben&Jerry’s willseeupdateslikethisonein theirNewsFeed. Imagesource:TheNextWeb
  71. 71. Advertisers canchoose tohighlight particularuser actionssothatwe seetheiractivity inournewsfeed.
  72. 72. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2 1,000,000,000 500,000,000 100,000,000 50,000,000 10,000,000 1,000,000 100,000 10,000,000,000 Usercount Revenue Mobileuser 👤845 million $3.71 billion 350 million
  73. 73. RecentRecent 2013 2012 2011 2010 2004 2005 2006 2009 2008 2007 Founded
  74. 74. INTRODUCES MOBILE ADS FOR THE FIRST TIME
  75. 75. Theyappear withinourNews Feed soasnot tointerruptour Facebookuser experience.
  76. 76. FACEBOOK INTRODUCES THE SOCIAL GRAPH
  77. 77. Whenauserfriendsanotheruser, Likesapage,commentsonaphoto, listenstomusic,orplaysagame, a connection is written to the Social Graph,whichisthen providedasdataforadvertisers.
  78. 78. Allofthesestoriesandthe subsequentconnections createvaluableandcompelling marketing opportunities forbusinessesonFacebook.
  79. 79. FACEBOOK INTRODUCES THE FACEBOOK EXCHANGE
  80. 80. It’sanewwayofpurchasing Facebookadsthrough real-time bidding. Advertisersandagenciesare abletousecookie-based targetingtoreachtheiraudience onFacebookwithmoretimely andrelevantmessages. Source: Facebook
  81. 81. FacebookExchangeadvertisers usefirst-partyandthird-partydata todecidewhotoserveadsto.First- partydatareferstothecookies thatsitesandadnetworksputon usersbrowsers,andthirdpartydata isinformationcollectedbyresearch firmsanddatabrokers.
  82. 82. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2 1,000,000,000 500,000,000 100,000,000 50,000,000 10,000,000 1,000,000 100,000 10,000,000,000 Usercount Revenue Mobileuser 👤1.06 billion $5.85 billion 543 million
  83. 83. RecentRecent 2013 2012 2011 2010 2004 2005 2006 2009 2008 2007 Founded
  84. 84. FACEBOOK INTRODUCES LOOKALIKE AUDIENCES
  85. 85. Whichhelp advertisersreach potential customers whosharesimilar characteristicswiththeir currentones.
  86. 86. Advertisersareabletoupload theircustomerprofiles, referencedbyemailsorphone numbers,andthenFacebook targets asimilarprofileof Facebookusersfortheadvertiser. Thepersonalinformationof thelookalikeisnevergivenout.
  87. 87. Re-targetedadsnowappear intheNewsFeed.
  88. 88. TheymimicthelookofSponsored Stories,butareaimedatusers basedontheirbrowsing history outsideofFacebook.
  89. 89. IttakesdatafromtheFacebook Exchange Program (external sites)andplacesadsintheNews Feedinsteadofjusttherightside bar. 
  90. 90. Advertiserscannowcreate Unpublished Posts orDark Posts thatintentionallydonot appeartoallfansoftheirpage. 
  91. 91. Itmeansadvertiserscanpostanad totheirFacebookPageandchoose WHO fromtheirfanbasetoshow itto,basedonalltheusualtargeting criteriaASWELLasinterests.
  92. 92. Mobilehasclimbedsteadily upwardasapercentageof Facebook’stotaladrevenue. Itgrewfrom14% to23% to 30% andnowmadethebiggest quarteroverquarterjumpto41%. Source: AdAge Digital
  93. 93. “AsofJune30th,thereare 819millionmobilemonthly activeusersonFacebook, up51%overtheprevious year.” AdAgeDigital
  94. 94. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q2 1,000,000,000 500,000,000 100,000,000 50,000,000 10,000,000 1,000,000 100,000 10,000,000,000 Usercount Revenue Mobileuser 👤1.15 billion $1.18 billion 819 million
  95. 95. SO WHAT’S NEXT?
  96. 96. Facebookhasstarted toreleaseregional data for thefirsttimetohelpadvertisers understandhowpeopleuse thenetwork.
  97. 97. Itisalsopartofalargerpush togoafterdollarsearmarked forTV commercials, thetop choiceamongadvertiserswhen theylaunchcampaigns. Source: yahoo news
  98. 98. “Theaveragetimespent dailywithdigitalmediais expectedtosurpassTV viewingforthefirsttime thisyear,according toeMarketer.”
  99. 99. AndFacebook’sad revenueisestimatedto reach$7.64B by 2014.
  100. 100. SO IT’S TIME TO START THINKING ABOUT YOUR ONLINE ADVERTISING STRATEGY, PEOPLE!
  101. 101. Areyoutakingfull advantageofallof Facebook’sadvertising features? WecompiledthebesttipsfromfourtopEuropean expertsonthesubject,soyoucanbecomeaFacebook AdvertisingMaster! Downloadyourcopyhere http://bit.ly/1aEtMCH
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