How to Use Twitter for Marketing & PR

14,908 views
14,747 views

Published on

View the complete webinar for more Twitter marketing goodness: http://www.hubspot.com/marketing-webinars/twitter-marketing/

Published in: Technology, Business
1 Comment
48 Likes
Statistics
Notes
  • Hi,

    I am Chandni Kumari Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,

    Chandni Kumari

    Email ID Seocompany4531@yahoo.in

    Online Marketing
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
14,908
On SlideShare
0
From Embeds
0
Number of Embeds
6,652
Actions
Shares
0
Downloads
916
Comments
1
Likes
48
Embeds 0
No embeds

No notes for slide

How to Use Twitter for Marketing & PR

  1. 1. InboundMarketingWith TwitterData and tips from the trenchesLaura Fitton@pistachiopistachio@hubspot.com
  2. 2. Laura @Pistachio Fitton“Excited & geeky aboutwhere all this leads!" Twitter for Dummies Inbound Marketing Evangelist 87,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
  3. 3. Laura Fitton, May 2007Homebound mom.Two kids under two. Where do I upgrade my browser? What’s Web 2.0? Twitter is Dumb! NO business network in Boston
  4. 4. “Laura Fitton… hasthousands of peoplefollowing her on Twitter.…by consistently touching atribe of people withgenerosity and insight,she’s earned the right tolead”-Seth Godin, Tribes
  5. 5. Founder/CEO oneforty.com
  6. 6. How did THAT Happen??!Photo: http://www.flickr.com/photos/furryscalyman/
  7. 7. http://bit.ly/inbound1013 Steps: 1 2 3Get Found Convert Analyze (Measure What Matters)
  8. 8. If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COMImage Credit: RangerRick
  9. 9. Marketing wasaboutpushingmessages out.
  10. 10. Today it’s aboutpullingpeople in.
  11. 11. 16
  12. 12. Less of this. 25% of your list expires each year 91% 86% unsubscribe skip TV ads Email usage is declining by as much as 44% 59% of direct mail is never opened 2/3 on FTC’s DO NOT CALL list 17
  13. 13. More of this. 18
  14. 14. Humans Are Changing ???
  15. 15. Humans Are Changing
  16. 16. The balance of power shifted mere mortal
  17. 17. Twitter is not a technology.Its a conversation.And its happeningwith or without you.CHARLENE LICO-AUTHOR OF GROUNDSWELL Image Credit: THEMACGIRL*
  18. 18. What does it Do?
  19. 19. Top Reasons Consumers Follow Brands • Updates on future • Fun/entertainment products (#1: 38%) • Exclusive content • Stay informed about • Learn more about the company activities company • Discounts and • Show others my support promotions for the company • Updates on upcoming • Share ideas/provide sales feedback (#10: 20%) • Samples/couponsCoTweet ExactTarget 2010
  20. 20. “Just for PR & Marketing, Right?”• Marketing • Brand Monitoring• Advertising • SEO & Traffic• PR/word of mouth • Promote events• Social CRM • Create & share• Sales content• Contests & offers • Build community• News & trends • Earn social capital• Customer Service • Networking
  21. 21. Everything Email Touches, Social Will• Events backchannel • Decentralized teams• Research • Employee support• Collaboration • Mentoring• Innovation • Problem-solving• Recruiting • Purely social• Best practices • Knowledge• Project status management • Sourcing solutions
  22. 22. 100 Million Monthly Actives• 35 heads of state• Every team: NFL, MLB, NBA, NHL & MLS• 99% of top nonprofits• 87% of top 2010 musicians• 50 top TV shows• 17 Languages• SMS in 80 countries = 230,000,000 tweets per day
  23. 23. SOURCE: HUBSPOT, 2011 30
  24. 24. Global Sensing and Signaling Network
  25. 25. Any to Many
  26. 26. Influence (was)Attract attention to yourself
  27. 27. Influence (is)Provide attention & value to others
  28. 28. The Message is the Influencer.http://twitpic.com/135xa by @JKrums
  29. 29. Only connect! - E.M. Forster
  30. 30. TwitterInbound Marketingin 2 Words…
  31. 31. Be Useful!
  32. 32. Image: http://inay.org
  33. 33. When I grow upI don’t want to be a lead! 47
  34. 34. http://bit.ly/inbound1013 Steps: 1 2 3 MeasureGet Found Convert What Matters
  35. 35. Get Found. Convert. Analyze. Blogging Prospect Marketing Intelligence Analytics Website Lead Competitor Intelligence Tracking Social Media Landing Pages Blog Analytics Email SEO Tools Manager Advanced Lead Marketing Nurturing Analytics
  36. 36. 1 Get Found
  37. 37. Get Found. Convert. Analyze. Blogging Prospect Marketing Intelligence Analytics Website Lead Competitor Intelligence Tracking Social Media Landing Pages Blog Analytics Email SEO Tools Manager Advanced Lead Marketing Nurturing Analytics
  38. 38. Have more fun!Try more things.
  39. 39. Don’t be afraid to polarize
  40. 40. Image Credit: Fotographia GuerillaMake thecustomerthe hero of yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS TWEET QUOTE!! EBOOK
  41. 41. Either write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit: lhalstead
  42. 42. 2 Convert
  43. 43. Get Found. Convert. Analyze. Blogging Prospect Marketing Intelligence Analytics Website Lead Competitor Intelligence Tracking Social Media Landing Pages Blog Analytics Email SEO Tools Manager Advanced Lead Marketing Nurturing Analytics
  44. 44. More of this. 58
  45. 45. 3 Analyze (Measure What Matters!)
  46. 46. Get Found. Convert. Analyze. Blogging Prospect Marketing Intelligence Analytics Website Lead Competitor Intelligence Tracking Social Media Landing Pages Blog Analytics Email SEO Tools Manager Advanced Lead Marketing Nurturing Analytics
  47. 47. You don’t just want a following. 61
  48. 48. You wantscreaming,raving fans
  49. 49. TwitterInbound Marketingin 4 Words…
  50. 50. Listen.Learn.Care.Serve.
  51. 51. Listen.
  52. 52. Learn.• Act on what you’re hearing• Shine a light on others’ ideas• Innovate• Measure and notice what’s working• Apologize when you screw up• Encourage your team to explore and take risks• Try new stuff. Repeat. 66
  53. 53. Care.Your Mother Taught You How To Tweet1. Dress nicely – Background & avatar2. Introduce yourself – Complete profile, link on your site3. Be a good conversationalist – Listen. Respond. Be relevant. Be useful.
  54. 54. Care.Manage Customer Relationships• Get involved where customers already are• Build relationships and keep in touch throughout the Customer Lifecycle -- save searches, track deals, manage contacts & projects• TIP: Try a Social CRM tool with many different integrations 68
  55. 55. Serve.Create great content• Twitter, blog, Facebook page, ebooks, white papers & webinars• What your customer cares about and needs to know.Curate great content• Become one-stop-shop for customer info needs• “Do what you do best and link to the rest!” - @jeffjarvis 69
  56. 56. Myths/What NOT to do.
  57. 57. We Need More Followers!Clickthrus?Fans?Friends?Traffic?Klout?Influentials?SOMETHINGS? Right? Don’t we? Hello?
  58. 58. You Need Business Objectives.Then, measure what you’re actually trying to do.
  59. 59. We Need Social Campaigns! not so much. Invest in Social literacy.
  60. 60. The ROI is Unproven! +
  61. 61. The ROI is MEASURABLE.• Track conversions from social media• Build and track relationships and leads• Track converstions with in- page analytics• Retain customers and create fans• Save costs - customer support, lead generation
  62. 62. Get Found. Convert. Analyze. Blogging Prospect Marketing Intelligence Analytics Website Lead Competitor Intelligence Tracking Social Media Landing Pages Blog Analytics Email SEO Tools Manager Advanced Lead Marketing Nurturing Analytics
  63. 63. INSPIRED?View the complete webinar:http://bit.ly/HS-Twitter

×