Learn how to harness the power of social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales leads for your business. Social media can ...
Learn how to harness the power of social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales leads for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company.
adilkhatriSocial media have developed into an essential backbone for every business concern . But it is an inherent uncertainty whether it can play a major role in lead generation of a b2b company. Many companies claim it...but unsure . Adil Khatri http://www.tradeglobus.com B2B Marketplace7 months ago
Thayer Media at Thayer MediaSince we use the word 'media' ad nauseum at our place, I try to read as much as possible about the 'social' side - this is a helpful piece to put in the arsenal when talking to clients. We posted a blog that helped us in identifying the 'content approach' to social media for clients - all about starting with a question - read it here: http://www.thayermedia.com/news/28/39/Social-Media-Answers-A-Question.html3 years ago
You might be interested to learn how much it costs to achieve 60% brand awareness without resorting to social media.
Mark Walmsley http://markwalmsley.wordpress.com/3 years ago
Are you sure you want to
trade indiaGood one. I my self don’t use this but have spoken to friends and they seem to think that this is a great way to generate extra business, but I think that it is up to the individual. I look forward to visiting again.
How to Use Social Media for Lead GenerationPresentation Transcript
Using Social Media
For Lead Generation
Rick Burnes
Marketing Manager @HubSpot
Twitter: @RickBurnes
Agenda
I. About HubSpot & Inbound
Marketing
II. Why y need social media
y you
III. How to build social media traffic
IV.
IV How to convert it
V. How to measure it
2
Who’s HubSpot?
• Founded in July 2006 from research at MIT
y
• Cambridge, MA
• 1400+ customers 85+ employees
1400 customers, 85
3
What HubSpot Software Does
4
HubSpot Customers’ Proven ROI
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
g p
www.HubSpot.com/ROI
5
Traditional Marketing (Outbound)
6
Marketing Today (Inbound)
7
How Do the Best New Companies Market?
1950 - 2000 2000 - 2050
8
What Is Inbound Marketing?
Process Website Visitors Tools
Get Found Get F
G t Found d
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • S i l M di
Social Media
• SEO
Get Found • Analytics
Convert Convert
• Test • Offers / CTAs
• Landing Pages
• Target Convert
C t • Email
• Nurture • Lead Intelligence
• Lead Mgmt
g
• Analytics
Customers
9
Inbound Is Cheaper
10
Budget vs. Brains
Flickr: Refracted Moments Flickr: Gaetoan Lee
11
Inbound Gives Leverage
12
One Way to Feed the Funnel
Blogging SEO Social Media Email Pay-Per-Click
Website Visitors
Get Found
Convert
C t
Customers
13
Agenda
I. About HubSpot & Inbound
Marketing
II. Why y need social media
y you
III. How to build social media traffic
IV.
IV How to convert it
V. How to measure it
14
Of Course You’re Skeptical
Flickr: mmmonica
15
Social Media Is Now a Staple
Flickr: anitacanita Flickr: sierravalleygirl
• Unmeasured • Highly measurable
• Small scale • Massive scale
• No business impact • Major driver of leads, sales
• But lots of fun • Still fun
16
The Old Days: Just Search
17
Today: Social Media Matters, Too
18
Social Media Drives Real Traffic
HubSpot Blog Referrals (Q1 & Q2 2009)
>15% Social Media; 22.9% Google
; g
19
How Do You Get Referrals? Links!
Link to HubSpot blog;
No Link, No Referrals, No Leads
leads generated on blog
20
Agenda
I. About HubSpot & Inbound
Marketing
II. Why y need social media
y you
III. How to build social media traffic
IV.
IV How to convert it
V. How to measure it
21
You Already Have the Skills
You Just Do It Offline
• Meeting people
• Building
relationships
• Asking
A ki questions
ti
• Answering questions
• Building trust
• Building a reputation
23
How to Get Started
Listen
Share Your Content
Listen More
Li t M
Build Relationships
24
What Are They Saying About You?
Places to listen
• Search.Twitter.com
• google.com/blogsearch
• Technorati.com
T h ti
• Existing blogs
• Industry Twitterers
25
Follow the Conversation Via RSS
How to sign up: Google.com/reader
26
Participate in Q&A
• Facebook
Discussions
• Yahoo! Answers
• LinkedIn Q&A
and Discussions
27
Build Network - Keyword Search
28
Distribute Your Content
29
Conversation & Distribution
Conversation
AND
Distribution
30
Good Content Spreads
31
What Gets Shared?
Rarely Frequently
Shared Shared
• Product info • New data
• Free trials • Funny videos
• Software documentation • Top-notch blog posts
32
What to Publish?
• Blog
g
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Releases
33
A Word of Caution
• Writing for your
personas DOES NOT
mean writing about the
products and services
y
you sell them
• Write about the things
they want to learn about
34
Agenda
I. About HubSpot & Inbound
Marketing
II. Why y need social media
y you
III. How to build social media traffic
IV.
IV How to convert it
V. How to measure it
35
Convert with Landing Pages
Target Market
T M k
Conversion is where we take
what we have spent time and Website Visitors
money to get (visitors) and
change it into something
valuable to marketing (leads). Leads
A cost becomes a benefit.
Opportunities
Customers
36
Put Calls to Action in All Your Content
Add a link or an offer that drives visitors to a landing page.
37
Landing Page Tips
• Limited navigation
• Clear and simple
• Form above fold
38
How Do You Get Quality Leads?
Kadient Photo by David Meerman Scott
Create content that your target personas gravitate to
to.
39
Agenda
I. About HubSpot & Inbound
Marketing
II. Why y need social media
y you
III. How to build social media traffic
IV.
IV How to convert it
V. How to measure it
40
http://Twitter.Grader.com
41
http://Facebook.Grader.com
42
Track Referrals
Others
Google [search] (11.4%)
Twitter (5.1%)
website.grader.com (6 6%)
ebsite grader com (6.6%) blog.hubspot.com (10.2%)
blog h bspot com (10 2%)
Webinars (9%)
43
Measure the Whole Funnel
Website Visitors
Customers
44
How to Track Your Funnel
Track visitors. Track leads. Track customers.
45
Joey Barker
----------------------
http://writingformoney.yolasite.com 2 years ago
You might be interested to learn how much it costs to achieve 60% brand awareness without resorting to social media.
Mark Walmsley
http://markwalmsley.wordpress.com/ 3 years ago
http://www.tradeindia.com
India’s Largest B2B Marketplace 3 years ago