How to Use HubSpot Software to Manage Your Brand Online<br />Mike Volpe<br />VP Marketing @HubSpot<br />Twitter: @mvolpe<b...
Who is HubSpot?<br />Founded:  2006<br />Team:  90 (15 MIT)<br />A:  $5m General Catalyst<br />B:  $12m Matrix Partners<br...
Outbound Marketing<br />
Outbound Marketing is Broken<br />800-555-1234<br />Annoying<br />Salesperson<br />
Marketing Has Changed<br />1950 - 2000<br />2000 - 2050<br />
The Good News!<br />
Inbound Marketing<br />
Proven ROI of Inbound Marketing<br />Cilk Arts Increases Leads 500%<br />Makana Solutions 3x Leads, 2x Conversions<br />Vo...
Proven ROI of Inbound Marketing<br />www.HubSpot.com/ROI<br />
 Publish thought leadership<br /> Build a community<br /> Measure presence in search engines<br /> Monitor articles & disc...
Publish Thought Leadership<br />
Blogging is Thought Leadership<br /><ul><li>Interact with influencers – analysts & other thought leaders
Push your thought leadership to Google
Allow comments and discussion
Encourage subscriptions and sharing of your thought leadership</li></li></ul><li>Business Blog Software<br /> Easy to use,...
Subscribers & Visitors<br />
Blog Article Performance<br />
Build a Community<br />
Community Building Software<br /> Automatic notification of influencers you should follow<br /> Simple subscription to you...
Measure Presence in Search Engines<br />
Search Presence (SEO) Software<br /> Track rank vs. competitors<br />Track overall presence in Google<br />Alerts about ke...
SEO Rankings<br />
Monitor Articles and Discussions<br />
Monitor Discussions with Software<br /> Know who is talking about your company, products, executives<br />Know who is talk...
Participate inDiscussions<br />
Participate in Discussions w/ Software<br /> Answer questions<br /> Comment on blogs<br />Retweet your fans’ messages<br /...
Measure Results<br />
Measure Social Media Software<br /> Measure visitors, leads and conversion rates from social media<br />Measure sales from...
Metrics: Traffic, Leads, Customers<br />
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How to Use HubSpot To Manage Your Brand Online

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Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
This free webinar will cover:

* How to incorporate social media into your overall marketing strategy
* How to use HubSpot to track and monitor your brand in social media
* Ways to attract more website visitors from social media sites
* How to use HubSpot to convert more social media visitors to leads and customers

Published in: Business, Technology

How to Use HubSpot To Manage Your Brand Online

  1. 1. How to Use HubSpot Software to Manage Your Brand Online<br />Mike Volpe<br />VP Marketing @HubSpot<br />Twitter: @mvolpe<br />
  2. 2. Who is HubSpot?<br />Founded: 2006<br />Team: 90 (15 MIT)<br />A: $5m General Catalyst<br />B: $12m Matrix Partners<br />Outside Director:<br /> Gail Goodman, CEO Constant Contact (CTCT)<br />
  3. 3. Outbound Marketing<br />
  4. 4. Outbound Marketing is Broken<br />800-555-1234<br />Annoying<br />Salesperson<br />
  5. 5. Marketing Has Changed<br />1950 - 2000<br />2000 - 2050<br />
  6. 6. The Good News!<br />
  7. 7. Inbound Marketing<br />
  8. 8. Proven ROI of Inbound Marketing<br />Cilk Arts Increases Leads 500%<br />Makana Solutions 3x Leads, 2x Conversions<br />VocioPays for HubSpot 30x Over with New Leads<br />Objective Management Group Grows Leads 360%<br />Bridge Group Doubles Online Leads <br />www.HubSpot.com/ROI<br />
  9. 9. Proven ROI of Inbound Marketing<br />www.HubSpot.com/ROI<br />
  10. 10. Publish thought leadership<br /> Build a community<br /> Measure presence in search engines<br /> Monitor articles & discussions<br />Participate in discussions<br />Measure results<br />Managing Your Brand Today<br />
  11. 11. Publish Thought Leadership<br />
  12. 12. Blogging is Thought Leadership<br /><ul><li>Interact with influencers – analysts & other thought leaders
  13. 13. Push your thought leadership to Google
  14. 14. Allow comments and discussion
  15. 15. Encourage subscriptions and sharing of your thought leadership</li></li></ul><li>Business Blog Software<br /> Easy to use, built for business<br />Built in, interactive optimization<br /> Automatic publishing to email and social media<br />Encourages fans to share content<br />Business blog analytics<br />
  16. 16. Subscribers & Visitors<br />
  17. 17. Blog Article Performance<br />
  18. 18. Build a Community<br />
  19. 19. Community Building Software<br /> Automatic notification of influencers you should follow<br /> Simple subscription to your blog by RSS and Email<br />Notification of who is talking about your company<br />Track the size of your community<br />
  20. 20. Measure Presence in Search Engines<br />
  21. 21. Search Presence (SEO) Software<br /> Track rank vs. competitors<br />Track overall presence in Google<br />Alerts about key rank changes<br />Data to target new terms intelligently<br />
  22. 22. SEO Rankings<br />
  23. 23. Monitor Articles and Discussions<br />
  24. 24. Monitor Discussions with Software<br /> Know who is talking about your company, products, executives<br />Know who is talking about your industry<br /> Understand which comments have the most influence<br />
  25. 25. Participate inDiscussions<br />
  26. 26. Participate in Discussions w/ Software<br /> Answer questions<br /> Comment on blogs<br />Retweet your fans’ messages<br /> Post to Twitter and Facebook<br /> Track your social media interactions<br />
  27. 27. Measure Results<br />
  28. 28. Measure Social Media Software<br /> Measure visitors, leads and conversion rates from social media<br />Measure sales from social media<br />Closed-loop-marketing for everyone<br />
  29. 29. Metrics: Traffic, Leads, Customers<br />
  30. 30. Metrics: Traffic, Leads and Customers<br />Visitors from Blog<br />
  31. 31. Thank You!<br />www.HubSpot.com/Free-Trial<br />Mike Volpe<br />HubSpot VP Marketing<br />Twitter: @mvolpe<br />
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