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How to Use HubSpot To Manage Your Brand Online

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Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today …

Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
This free webinar will cover:

* How to incorporate social media into your overall marketing strategy
* How to use HubSpot to track and monitor your brand in social media
* Ways to attract more website visitors from social media sites
* How to use HubSpot to convert more social media visitors to leads and customers

Published in: Business, Technology

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Transcript

  • 1. How to Use HubSpot Software to Manage Your Brand Online
    Mike Volpe
    VP Marketing @HubSpot
    Twitter: @mvolpe
  • 2. Who is HubSpot?
    Founded: 2006
    Team: 90 (15 MIT)
    A: $5m General Catalyst
    B: $12m Matrix Partners
    Outside Director:
    Gail Goodman, CEO Constant Contact (CTCT)
  • 3. Outbound Marketing
  • 4. Outbound Marketing is Broken
    800-555-1234
    Annoying
    Salesperson
  • 5. Marketing Has Changed
    1950 - 2000
    2000 - 2050
  • 6. The Good News!
  • 7. Inbound Marketing
  • 8. Proven ROI of Inbound Marketing
    Cilk Arts Increases Leads 500%
    Makana Solutions 3x Leads, 2x Conversions
    VocioPays for HubSpot 30x Over with New Leads
    Objective Management Group Grows Leads 360%
    Bridge Group Doubles Online Leads
    www.HubSpot.com/ROI
  • 9. Proven ROI of Inbound Marketing
    www.HubSpot.com/ROI
  • 10. Publish thought leadership
    Build a community
    Measure presence in search engines
    Monitor articles & discussions
    Participate in discussions
    Measure results
    Managing Your Brand Today
  • 11. Publish Thought Leadership
  • 12. Blogging is Thought Leadership
    • Interact with influencers – analysts & other thought leaders
    • 13. Push your thought leadership to Google
    • 14. Allow comments and discussion
    • 15. Encourage subscriptions and sharing of your thought leadership
  • Business Blog Software
    Easy to use, built for business
    Built in, interactive optimization
    Automatic publishing to email and social media
    Encourages fans to share content
    Business blog analytics
  • 16. Subscribers & Visitors
  • 17. Blog Article Performance
  • 18. Build a Community
  • 19. Community Building Software
    Automatic notification of influencers you should follow
    Simple subscription to your blog by RSS and Email
    Notification of who is talking about your company
    Track the size of your community
  • 20. Measure Presence in Search Engines
  • 21. Search Presence (SEO) Software
    Track rank vs. competitors
    Track overall presence in Google
    Alerts about key rank changes
    Data to target new terms intelligently
  • 22. SEO Rankings
  • 23. Monitor Articles and Discussions
  • 24. Monitor Discussions with Software
    Know who is talking about your company, products, executives
    Know who is talking about your industry
    Understand which comments have the most influence
  • 25. Participate inDiscussions
  • 26. Participate in Discussions w/ Software
    Answer questions
    Comment on blogs
    Retweet your fans’ messages
    Post to Twitter and Facebook
    Track your social media interactions
  • 27. Measure Results
  • 28. Measure Social Media Software
    Measure visitors, leads and conversion rates from social media
    Measure sales from social media
    Closed-loop-marketing for everyone
  • 29. Metrics: Traffic, Leads, Customers
  • 30. Metrics: Traffic, Leads and Customers
    Visitors from Blog
  • 31. Thank You!
    www.HubSpot.com/Free-Trial
    Mike Volpe
    HubSpot VP Marketing
    Twitter: @mvolpe