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How to Use Creative Content to Rock Inbound Marketing: TwitterQueens Event

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TwitterQueens Presentation on June 27, 2009

TwitterQueens Presentation on June 27, 2009

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  • 1. How to Use Creative Content to Rock Inbound Marketing
    TwitterQueens: June 27, 2009
  • 2. Nice to Meet You
    Rebecca Corliss
    Twitter: @repcor
    Inbound Marketer, HubSpot
    • I live in Boston
    • 3. I sing in an a cappella group
    • 4. I like to wear bright colors
    2
    @biz, Co-founder of Twitter & @repcor
  • 5. 3
    Funny
    Story
  • 6. 4
    Poll
  • 7. What is Outbound Marketing?
  • 8. Outbound Marketing is Broken
    800-555-1234
    Annoying
    Salesperson
  • 9. New Tools
  • 10. Budget vs. Brains
    Flickr: Refracted Moments
    Flickr: Gaetoan Lee
  • 11. 9
    Creativity
  • 12. New Inbound Gives Leverage
    10
  • 13. Goal of Inbound Marketing
    11
    Help your best
    leads and customers
    find you *on their own*
    when they need you.
  • 14. Inbound Marketing Process
    I. Get Found
    II. Convert
    III. Analyze
    Get Found
    Convert
  • 19. Inbound Marketing Process
    I. Get Found
    • Create  Creative Content
    • 20. Optimize
    • 21. Promote
    II. Convert
    III. Analyze
    Get Found
    Convert
  • 24. What is Content?
    Flickr: Annie Mole
  • 25. What is Creative Content?
    15
    Anything That Not
    Everyone Can Do
    In a word: Remarkable
  • 26. What Does Remarkable Mean?
    People remark and share content in
    order to pass along the same value
    they originally received
    16
  • 27. How Does This Help Business?
    17
    Flickr Credit: http://www.flickr.com/photos/inkyfingerz/454976773
  • 28. Brands Your Company
    18
  • 29. Helps Teach New Thinking
    19
  • 30. Drives Traffic
    20
    http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx
  • 31. Creates Buzz
    21
    http://linklove.hubspot.com Hashtag: #LinkLove
  • 32. Builds Inbound Links (Link Bait)
    22
    http://blog.hubspot.com/blog/tabid/6307/bid/4631/Bio-Characteristics-of-Twitter-Power-Users.aspx
  • 33. How Can I Be Remarkable?
    Tip #1:
    Who are your diamonds in the rough?
    Tip #2:
    Take risks. Really.
    23
  • 34. What Should I Make?
    Poems
    Music Videos
    How-to Guides
    Videos
    Humorous Skits
    Cartoons
    Drawings
    Animations
    Screen Casts
    Photos
    Data Graphs
    Research Studies
    eBooks
    Tools
    24
  • 35. How Do You Launch Your Content?
    25
    Flickr Credit: http://www.flickr.com/photos/lims_sandiego/1767690770
  • 36. Sharing is Caring
  • 37. You Should Be Everywhere
  • 38. My Personal Case Study
    You Oughta Know
    Inbound Marketing
    http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound
    Marketing.aspx
    28
  • 39. Goals of the Video
    Teach inbound marketing
    Build more links into website
    Drive traffic to HubSpot
    Increase company organic search traffic through the term "inbound marketing.”
    29
  • 40. How Did It Go?
    30
  • 41. Results I
    • 40,000 views in seven days
    (40,000 inbound marketing lessons)
    “Inbound marketing” search traffic increased by 100%
    (More opportunities to be found for a term we already rank for)
    31
  • 42. Results II
    • 8 thousand blog post views
    (New visitors are new potential customers)
    Over 50 different blogs wrote about the video
    (Inbound links help overall search rankings)
    32
  • 43. Unexpected Results
    The video built company morale and
    helped sales reps sell.
    33
  • 44. Total Costs
    34
    Time
  • 45. How Do I Know It’s Working?
    Flickr: noblelgnnoble
  • 46. Subscribers & Visitors
  • 47. Blog Article Performance
  • 48. SEO Rankings
  • 49. Conversion: Traffic, Leads & Customers
    Website Visitors from Blog
  • 50. Questions?
    40
    Rebecca Corliss
    Twitter: http://twitter.com/repcor
    Blog: www.rebeccacorliss.com
    HubSpot
    Website: www.HubSpot.com
    Blog: http://blog.hubspot.com
    Inbound Marketing
    Website: www.inboundmarketing.com
  • 51. Thank You! How to Use Creative Content to Rock Inbound Marketing
    Slides: www.slideshare.net/HubSpot