How to Use Creative Content to Rock Inbound MarketingTwitterQueens: June 27, 2009

Nice to Meet YouRebecca CorlissTwitter: @repcorInbound Marketer, HubSpotI live in BostonI sing in an a cappella groupI like to wear bright colors2@biz, Co-founder of Twitter & @repcor

I live in Boston

I sing in an a cappella group

I like to wear bright colors

3FunnyStory

4Poll

What is Outbound Marketing?

Outbound Marketing is Broken800-555-1234AnnoyingSalesperson

New Tools

Budget vs. BrainsFlickr: Refracted MomentsFlickr: Gaetoan Lee

9Creativity

New Inbound Gives Leverage10

Goal of Inbound Marketing11Help your best leads and customers find you *on their own* when they need you.

Inbound Marketing ProcessI. Get FoundCreateOptimizePromoteII. ConvertTestTargetNurtureIII. AnalyzeGet FoundConvert

Create

Optimize

Promote

Test

Target

Nurture

Inbound Marketing ProcessI. Get FoundCreate  Creative ContentOptimizePromoteII. ConvertTestTargetNurtureIII. AnalyzeGet FoundConvert

Create  Creative Content

Optimize

Promote

Test

Target

Nurture

What is Content?Flickr: Annie Mole

What is Creative Content?15Anything That Not Everyone Can DoIn a word: Remarkable

What Does Remarkable Mean?People remark and share content inorder to pass along the same valuethey originally received16

How Does This Help Business?17Flickr Credit: http://www.flickr.com/photos/inkyfingerz/454976773

Brands Your Company18

Helps Teach New Thinking19

Drives Traffic20http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx

Creates Buzz21http://linklove.hubspot.com Hashtag: #LinkLove

Builds Inbound Links (Link Bait)22http://blog.hubspot.com/blog/tabid/6307/bid/4631/Bio-Characteristics-of-Twitter-Power-Users.aspx

How Can I Be Remarkable?Tip #1:Who are your diamonds in the rough?Tip #2: Take risks. Really. 23

What Should I Make? PoemsMusic VideosHow-to GuidesVideosHumorous SkitsCartoonsDrawingsAnimationsScreen CastsPhotosData GraphsResearch StudieseBooksTools24

How Do You Launch Your Content?25Flickr Credit: http://www.flickr.com/photos/lims_sandiego/1767690770

Sharing is Caring

You Should Be Everywhere

My Personal Case StudyYou Oughta KnowInbound Marketinghttp://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-InboundMarketing.aspx28

Goals of the VideoTeach inbound marketingBuild more links into websiteDrive traffic to HubSpotIncrease company organic search traffic through the term "inbound marketing.”29

How Did It Go?30

Results I40,000 views in seven days (40,000 inbound marketing lessons)“Inbound marketing” search traffic increased by 100%(More opportunities to be found for a term we already rank for)31

40,000 views in seven days

Results II8 thousand blog post views (New visitors are new potential customers)Over 50 different blogs wrote about the video (Inbound links help overall search rankings)32

8 thousand blog post views

Unexpected ResultsThe video built company morale and helped sales reps sell.33

Total Costs34Time

How Do I Know It’s Working?Flickr: noblelgnnoble

Subscribers & Visitors

Blog Article Performance

SEO Rankings

Conversion: Traffic, Leads & CustomersWebsite Visitors from Blog

Questions?40Rebecca CorlissTwitter: http://twitter.com/repcorBlog: www.rebeccacorliss.comHubSpotWebsite: www.HubSpot.comBlog: http://blog.hubspot.comInbound MarketingWebsite: www.inboundmarketing.com

Thank You! How to Use Creative Content to Rock Inbound MarketingSlides: www.slideshare.net/HubSpot