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How to Use Creative Content to Rock Inbound Marketing: TwitterQueens Event
 

How to Use Creative Content to Rock Inbound Marketing: TwitterQueens Event

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TwitterQueens Presentation on June 27, 2009

TwitterQueens Presentation on June 27, 2009

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    How to Use Creative Content to Rock Inbound Marketing: TwitterQueens Event How to Use Creative Content to Rock Inbound Marketing: TwitterQueens Event Presentation Transcript

    • How to Use Creative Content to Rock Inbound Marketing
      TwitterQueens: June 27, 2009
    • Nice to Meet You
      Rebecca Corliss
      Twitter: @repcor
      Inbound Marketer, HubSpot
      • I live in Boston
      • I sing in an a cappella group
      • I like to wear bright colors
      2
      @biz, Co-founder of Twitter & @repcor
    • 3
      Funny
      Story
    • 4
      Poll
    • What is Outbound Marketing?
    • Outbound Marketing is Broken
      800-555-1234
      Annoying
      Salesperson
    • New Tools
    • Budget vs. Brains
      Flickr: Refracted Moments
      Flickr: Gaetoan Lee
    • 9
      Creativity
    • New Inbound Gives Leverage
      10
    • Goal of Inbound Marketing
      11
      Help your best
      leads and customers
      find you *on their own*
      when they need you.
    • Inbound Marketing Process
      I. Get Found
      • Create
      • Optimize
      • Promote
      II. Convert
      • Test
      • Target
      • Nurture
      III. Analyze
      Get Found
      Convert
    • Inbound Marketing Process
      I. Get Found
      • Create  Creative Content
      • Optimize
      • Promote
      II. Convert
      • Test
      • Target
      • Nurture
      III. Analyze
      Get Found
      Convert
    • What is Content?
      Flickr: Annie Mole
    • What is Creative Content?
      15
      Anything That Not
      Everyone Can Do
      In a word: Remarkable
    • What Does Remarkable Mean?
      People remark and share content in
      order to pass along the same value
      they originally received
      16
    • How Does This Help Business?
      17
      Flickr Credit: http://www.flickr.com/photos/inkyfingerz/454976773
    • Brands Your Company
      18
    • Helps Teach New Thinking
      19
    • Drives Traffic
      20
      http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx
    • Creates Buzz
      21
      http://linklove.hubspot.com Hashtag: #LinkLove
    • Builds Inbound Links (Link Bait)
      22
      http://blog.hubspot.com/blog/tabid/6307/bid/4631/Bio-Characteristics-of-Twitter-Power-Users.aspx
    • How Can I Be Remarkable?
      Tip #1:
      Who are your diamonds in the rough?
      Tip #2:
      Take risks. Really.
      23
    • What Should I Make?
      Poems
      Music Videos
      How-to Guides
      Videos
      Humorous Skits
      Cartoons
      Drawings
      Animations
      Screen Casts
      Photos
      Data Graphs
      Research Studies
      eBooks
      Tools
      24
    • How Do You Launch Your Content?
      25
      Flickr Credit: http://www.flickr.com/photos/lims_sandiego/1767690770
    • Sharing is Caring
    • You Should Be Everywhere
    • My Personal Case Study
      You Oughta Know
      Inbound Marketing
      http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound
      Marketing.aspx
      28
    • Goals of the Video
      Teach inbound marketing
      Build more links into website
      Drive traffic to HubSpot
      Increase company organic search traffic through the term "inbound marketing.”
      29
    • How Did It Go?
      30
    • Results I
      • 40,000 views in seven days
      (40,000 inbound marketing lessons)
      “Inbound marketing” search traffic increased by 100%
      (More opportunities to be found for a term we already rank for)
      31
    • Results II
      • 8 thousand blog post views
      (New visitors are new potential customers)
      Over 50 different blogs wrote about the video
      (Inbound links help overall search rankings)
      32
    • Unexpected Results
      The video built company morale and
      helped sales reps sell.
      33
    • Total Costs
      34
      Time
    • How Do I Know It’s Working?
      Flickr: noblelgnnoble
    • Subscribers & Visitors
    • Blog Article Performance
    • SEO Rankings
    • Conversion: Traffic, Leads & Customers
      Website Visitors from Blog
    • Questions?
      40
      Rebecca Corliss
      Twitter: http://twitter.com/repcor
      Blog: www.rebeccacorliss.com
      HubSpot
      Website: www.HubSpot.com
      Blog: http://blog.hubspot.com
      Inbound Marketing
      Website: www.inboundmarketing.com
    • Thank You! How to Use Creative Content to Rock Inbound Marketing
      Slides: www.slideshare.net/HubSpot