How To Transform Ecommerce Marketing with Social Media

by HubSpot All-in-one Marketing Software on Oct 12, 2011

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How to Transform your eCommerce Marketing with Social Media will give you the tips and tools to help grow your social following while increasing sales using Facebook, Twitter and YouTube.

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How to Transform your eCommerce Marketing with Social Media will give you the tips and tools to help grow your social following while increasing sales using Facebook, Twitter and YouTube.

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http://www.scoop.it	339
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http://emecreative.businesscatalyst.com	306
http://www.conseilsmarketing.fr	219
http://paper.li	158
http://blog.websourcing.fr	63
http://www.stonepower.fr	43
http://spc.tacticahosting.com	29
http://www.conseilsmarketing.com	27
http://spc.local.dev	20
http://nuevospowerpoints.blogspot.com	11
http://spc.tacticahosting.com.ci.tacticahosting.com	9
http://www.paperblog.fr	4
http://feeds.feedburner.com	4
http://a0.twimg.com	4
http://mundo-powerpoints.blogspot.com	3
http://us-w1.rockmelt.com	2
http://www.netvibes.com	1
http://calculodiferencialtc.blogspot.com	1

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How To Transform Ecommerce Marketing with Social Media — Presentation Transcript

TRANSFORMING ECOMMERCE MARKETING WITH SOCIAL MEDIA Click to watchOnDemand Video! http://bit.ly/socialecomm

I’m Mike Ewing.Nice to meet you. @inboundcommerce

I’m Laura Fitton.Nice to meet you. @pistachio

I’m Sam Mallikarjunan.Nice to meet you. @mallikarjunan

Tweet Questions & Comments!#socialecomm http://bit.ly/socialecomm

AGENDA: 1 ECOMMERCE 1 MARKETINGTRANSFORMATION

E-COMMERCE COMMERCE

Growth & Adoption

Tactics for GrowingSOCIAL MEDIAFOLLOWING.

TACTICS FOR GROWINGSOCIAL MEDIA FOLLOWING 1 Finding Followers 2 Content 3 Engagement 4 Testing and Analytics 5 Connecting with Influencers 6 Being Interesting & Relatable

FINDING SOCIAL MEDIA FOLLOWERS

Finding Social Media Followers

BE Finding Social Media Connect FollowersENGAGING. Influencers with

Testing &Analytics

Finding Social Media CONNECT WITH Connect Followers INFLUENCERS with Influencers

BE Finding Social Media Connect Followers BEENGAGING. Influencers with INTERESTING. BE REMARKABLE.

HOW TO DEVELOP A GOODBRANDED PAGE ON FACEBOOK 1 Great Welcome/Splash Page 2 Incentives to “Like” Page 3 Engaging Content 4 Innovative Marketing 5 Open an Interactive Store

Build a Welcome/ Splash PageScreenshot taken 9/30/11 https://www.facebook.com/moosejaw

Give Incentives to “Like” Your PageScreenshot taken 9/30/11 https://www.facebook.com/sears

CreateEngaging & Interactive Content http://www.facebook.com/victoriassecret Screenshot taken 9/30/11

Connect EngageInnovateHave Fun! http://apps.facebook.com/targetclubwedd/ Screenshot taken 9/30/11

Open an Interactive Facebook StoreScreenshot taken 9/30/11 http://apps.facebook.com/nbastore/

HOW TO DEVELOP A GOODBRANDED PRESENCE ON 1 Create Category Accounts 2 Run Contests 3 Engage and Support Customers 4 Show Personality 5 Be Interesting & Relatable

Create Category AccountsScreenshot taken 10/5//11 https://twitter.com/BestBuyMobile

RunContests! https://twitter.com/MoosejawMadness Screenshot taken 10/5//11

Engage & Support Customershttps://twitter.com/HomeDepot Screenshot taken 10/5//11

Show Personality!Screenshot taken 10/5//11 https://twitter.com/nerdupdate

BeInteresting Relatable & Real. Screenshot taken 10/5//11

HOW TO DEVELOP A GOODBRANDED PRESENCE ON 1 “How To” & “FAQ” Videos 2 Connect with Customers 3 Take Advantage of a Niche 4 Optimize for Conversion & SEO 5 Show Off Products

Create How To VideosScreenshot taken 10/5//11

Connect with yourCustomers Screenshots taken 10/5//11

Take Advantage of your NicheScreenshots taken 10/5//11

Optimize forConversion & SEO Screenshot taken 10/5//11

Show Products In UseScreenshot taken 10/5//11

QUESTION&ANSWER @inboundcommerce @pistachio @mallikarjunan http://bit.ly/socialecomm

THANK YOU.

HUBSPOT CAN HELP!11 GENERATE MORE QUALIFIED TRAFFIC 2 2 TURN TRAFFIC INTO CUSTOMERS 3 ANALYZE SALES AND MARKETING

FREE ECOMMERCE SOFTWAREDEMONSTRATIONhubspot.com/ecomm

How To Transform Ecommerce Marketing with Social Media

by HubSpot All-in-one Marketing Software on Oct 12, 2011

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How To Transform Ecommerce Marketing with Social Media — Presentation Transcript