How to Promote Your
Business Blog Using
p
HubSpot
Prashant Kaw Ellie Mirman
Inbound Marketing Manager Inbound Marketing Manager
Twitter: @prashantkaw Twitter: @ellieeille

Promoting Your Business Blog
Build thought leadership
Optimize content for search
Share your remarkable content
Interact with your community
Create business opportunities
Q&A

Who is HubSpot?
• Founded: 2006 1,800+ Customers
• Team: 120 (20 MIT)
T 120 (20 MIT)
• A: $5m General Catalyst
• B: $12m Matrix Partners
• C: $16m Scale Ventures
C: $16m Scale Ventures
• Outside Director:
Gail Goodman, CEO
G il G d CEO
Constant Contact (CTCT)

Outbound Marketing

Outbound Marketing is Broken
800-555-1234
Annoying
p
Salesperson

Marketing Has Changed
1950 - 2000 2000 - 2050

The Good News

Build Thought
Leadership
L d hi

Content > Coverage > Traffic/Leads

What to Publish
• Blogg
• Podcast
• Videos
Vid
• Photos
o os
• Presentations
• eBooks
• News Releases

Create Content for
SEO

Organic Search is Better
Pay Per Click – 25% of Clicks
Organic Results
75% of Clicks
Source: Marketing Sherpa and Enquiro Research

Build a Long Lasting Asset
Flickr photo: Thomas Hawk

Pick Your Keyword Battles

Optimize Every Blog Post

Share Your
Content
C t t

Social Media = Cocktail Party
Flickr: TECHcocktail

Publish Content to Social Media

Publish Content to Social Media

Encourage Sharing of Content

Interact with
Community
C it

Host Conversations

Answer Questions

Comment On Blogs

Move Beyond Your Blog

Monitor & Engage in Conversations

Create Business
Opportunities
O t iti

Convert Conversations
Targeted calls to action at every step

Convert Conversations
Capture leads with
landing
l di pages
Landing Page Tips:
Limited
Li it d navigation
i ti
Clear & simple
p
Form above fold

How to
Measure It
M

Reach: Social Media Network

Subscribers & Visitors

Engagement: Comments, Tweets

Authority: Links

Business Blog
Software Checklist
S ft Ch kli t

Business Blog Software Checklist
Blog Functionality:
• U
Uses your b i
business URL not a subdomain
URL, t bd i
of someone else's URL
• Allows subscriptions by RSS and email
• Automatically integrates with social media
y g
• Automatically sends new blog posts to
your subscribers by email
• Optimizes each article for SEO
HubSpot does it all

Business Blog Software Checklist
Analytics functionality:
• R
Reports email & RSS subscribers over
t il b ib
time
• Tracks each article (links, comments,
views)
• Measures visitors & leads from your blog
• Tracks keyword rank in search engines
• Tracks you against your competition
HubSpot does it all

Business Blog Software Checklist
Support and expertise:
• S
Support people that answer technical /
t l th t t h i l
support questions
• People, articles and videos that provide
marketing expertise on how to succeed
with your blog
HubSpot does it all

Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
g p
www.HubSpot.com/ROI

Proven ROI of Inbound Marketing
www.HubSpot.com/ROI

HubSpot Puts the Pieces Together
www.HubSpot.com/Free-Trial
www HubSpot com/Free Trial

Thank You!
www.HubSpot.com/Free-Trial
www HubSpot com/Free Trial
Prashant Kaw Ellie Mirman
Inbound Marketing Manager Inbound Marketing Manager
Twitter: @prashantkaw Twitter: @ellieeille