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How to Promote Your Business Blog With HubSpot

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Learn how to use the HubSpot software to promote your business blog and attract more visitors and convert them to customers.

Learn how to use the HubSpot software to promote your business blog and attract more visitors and convert them to customers.

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  • 1. How to Promote Your Business Blog Using p HubSpot Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille
  • 2. Promoting Your Business Blog Build thought leadership Optimize content for search Share your remarkable content Interact with your community Create business opportunities Q&A
  • 3. Who is HubSpot? • Founded:  2006 1,800+ Customers • Team:  120 (20 MIT) T 120 (20 MIT) • A:  $5m General Catalyst • B:  $12m Matrix Partners • C:  $16m Scale Ventures C: $16m Scale Ventures • Outside Director: Gail Goodman, CEO  G il G d CEO Constant Contact (CTCT)
  • 4. Outbound Marketing
  • 5. Outbound Marketing is Broken 800-555-1234 Annoying p Salesperson
  • 6. Marketing Has Changed 1950 - 2000 2000 - 2050
  • 7. The Good News
  • 8. Build Thought Leadership L d hi
  • 9. Content > Coverage > Traffic/Leads
  • 10. What to Publish • Blogg • Podcast • Videos Vid • Photos o os • Presentations • eBooks • News Releases
  • 11. Create Content for SEO
  • 12. Organic Search is Better Pay Per Click – 25% of Clicks Organic Results 75% of Clicks Source: Marketing Sherpa and Enquiro Research
  • 13. Build a Long Lasting Asset Flickr photo: Thomas Hawk
  • 14. Pick Your Keyword Battles
  • 15. Optimize Every Blog Post
  • 16. Share Your Content C t t
  • 17. Social Media = Cocktail Party Flickr: TECHcocktail
  • 18. Publish Content to Social Media
  • 19. Publish Content to Social Media
  • 20. Encourage Sharing of Content
  • 21. Interact with Community C it
  • 22. Host Conversations
  • 23. Answer Questions
  • 24. Comment On Blogs
  • 25. Move Beyond Your Blog
  • 26. Monitor & Engage in Conversations
  • 27. Create Business Opportunities O t iti
  • 28. Convert Conversations Targeted calls to action at every step
  • 29. Convert Conversations Capture leads with landing l di pages Landing Page Tips: Limited Li it d navigation i ti Clear & simple p Form above fold
  • 30. How to Measure It M
  • 31. Reach: Social Media Network
  • 32. Subscribers & Visitors
  • 33. Engagement: Comments, Tweets
  • 34. Authority: Links
  • 35. Business Blog Software Checklist S ft Ch kli t
  • 36. Business Blog Software Checklist Blog Functionality: • U Uses your b i business URL not a subdomain URL, t bd i of someone else's URL • Allows subscriptions by RSS and email • Automatically integrates with social media y g • Automatically sends new blog posts to your subscribers by email • Optimizes each article for SEO HubSpot does it all
  • 37. Business Blog Software Checklist Analytics functionality: • R Reports email & RSS subscribers over t il b ib time • Tracks each article (links, comments, views) • Measures visitors & leads from your blog • Tracks keyword rank in search engines • Tracks you against your competition HubSpot does it all
  • 38. Business Blog Software Checklist Support and expertise: • S Support people that answer technical / t l th t t h i l support questions • People, articles and videos that provide marketing expertise on how to succeed with your blog HubSpot does it all
  • 39. Proven ROI of Inbound Marketing Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads g p www.HubSpot.com/ROI
  • 40. Proven ROI of Inbound Marketing www.HubSpot.com/ROI
  • 41. HubSpot Puts the Pieces Together www.HubSpot.com/Free-Trial www HubSpot com/Free Trial
  • 42. Thank You! www.HubSpot.com/Free-Trial www HubSpot com/Free Trial Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille

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