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How to Promote Your
  Business Blog Using
       p
  HubSpot
              Prashant Kaw   Ellie Mirman
Inbound Marketing M...
Promoting Your Business Blog

  Build thought leadership
  Optimize content for search
  Share your remarkable content
  I...
Who is HubSpot?
•   Founded:  2006             1,800+ Customers
•   Team:  120 (20 MIT)
    T      120 (20 MIT)
•   A:  $5...
Outbound Marketing
Outbound Marketing is Broken
                               800-555-1234
                               Annoying
         ...
Marketing Has Changed

   1950 - 2000          2000 - 2050
The Good News
Build Thought
 Leadership
 L d hi
Content > Coverage > Traffic/Leads
What to Publish

•   Blogg
•   Podcast
•   Videos
    Vid
•   Photos
       o os
•   Presentations
•   eBooks
•   News Rel...
Create Content for
       SEO
Organic Search is Better


                      Pay Per Click – 25% of Clicks


                      Organic Results
   ...
Build a Long Lasting Asset




Flickr photo: Thomas Hawk
Pick Your Keyword Battles
Optimize Every Blog Post
Share Your
 Content
 C t t
Social Media = Cocktail Party




   Flickr: TECHcocktail
Publish Content to Social Media
Publish Content to Social Media
Encourage Sharing of Content
Interact with
Community
C         it
Host Conversations
Answer Questions
Comment On Blogs
Move Beyond Your Blog
Monitor & Engage in Conversations
Create Business
 Opportunities
 O     t iti
Convert Conversations

  Targeted calls to action at every step
Convert Conversations

  Capture leads with
  landing
  l di pages

 Landing Page Tips:
  Limited
  Li it d navigation
   ...
How to
Measure It
M
Reach: Social Media Network
Subscribers & Visitors
Engagement: Comments, Tweets
Authority: Links
Business Blog
Software Checklist
S ft     Ch kli t
Business Blog Software Checklist
 Blog Functionality:
 • U
   Uses your b i
             business URL not a subdomain
    ...
Business Blog Software Checklist
 Analytics functionality:
 • R
   Reports email & RSS subscribers over
         t       i...
Business Blog Software Checklist
 Support and expertise:
 • S
   Support people that answer technical /
          t      l...
Proven ROI of Inbound Marketing

     Cilk Arts Increases Leads 500%


     Makana Solutions 3x Leads, 2x Conversions


  ...
Proven ROI of Inbound Marketing




            www.HubSpot.com/ROI
HubSpot Puts the Pieces Together




     www.HubSpot.com/Free-Trial
     www HubSpot com/Free Trial
Thank You!

     www.HubSpot.com/Free-Trial
     www HubSpot com/Free Trial

              Prashant Kaw   Ellie Mirman
Inb...
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How to Promote Your Business Blog With HubSpot

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Learn how to use the HubSpot software to promote your business blog and attract more visitors and convert them to customers.

Published in: Business, Technology

Transcript of "How to Promote Your Business Blog With HubSpot"

  1. 1. How to Promote Your Business Blog Using p HubSpot Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille
  2. 2. Promoting Your Business Blog Build thought leadership Optimize content for search Share your remarkable content Interact with your community Create business opportunities Q&A
  3. 3. Who is HubSpot? • Founded:  2006 1,800+ Customers • Team:  120 (20 MIT) T 120 (20 MIT) • A:  $5m General Catalyst • B:  $12m Matrix Partners • C:  $16m Scale Ventures C: $16m Scale Ventures • Outside Director: Gail Goodman, CEO  G il G d CEO Constant Contact (CTCT)
  4. 4. Outbound Marketing
  5. 5. Outbound Marketing is Broken 800-555-1234 Annoying p Salesperson
  6. 6. Marketing Has Changed 1950 - 2000 2000 - 2050
  7. 7. The Good News
  8. 8. Build Thought Leadership L d hi
  9. 9. Content > Coverage > Traffic/Leads
  10. 10. What to Publish • Blogg • Podcast • Videos Vid • Photos o os • Presentations • eBooks • News Releases
  11. 11. Create Content for SEO
  12. 12. Organic Search is Better Pay Per Click – 25% of Clicks Organic Results 75% of Clicks Source: Marketing Sherpa and Enquiro Research
  13. 13. Build a Long Lasting Asset Flickr photo: Thomas Hawk
  14. 14. Pick Your Keyword Battles
  15. 15. Optimize Every Blog Post
  16. 16. Share Your Content C t t
  17. 17. Social Media = Cocktail Party Flickr: TECHcocktail
  18. 18. Publish Content to Social Media
  19. 19. Publish Content to Social Media
  20. 20. Encourage Sharing of Content
  21. 21. Interact with Community C it
  22. 22. Host Conversations
  23. 23. Answer Questions
  24. 24. Comment On Blogs
  25. 25. Move Beyond Your Blog
  26. 26. Monitor & Engage in Conversations
  27. 27. Create Business Opportunities O t iti
  28. 28. Convert Conversations Targeted calls to action at every step
  29. 29. Convert Conversations Capture leads with landing l di pages Landing Page Tips: Limited Li it d navigation i ti Clear & simple p Form above fold
  30. 30. How to Measure It M
  31. 31. Reach: Social Media Network
  32. 32. Subscribers & Visitors
  33. 33. Engagement: Comments, Tweets
  34. 34. Authority: Links
  35. 35. Business Blog Software Checklist S ft Ch kli t
  36. 36. Business Blog Software Checklist Blog Functionality: • U Uses your b i business URL not a subdomain URL, t bd i of someone else's URL • Allows subscriptions by RSS and email • Automatically integrates with social media y g • Automatically sends new blog posts to your subscribers by email • Optimizes each article for SEO HubSpot does it all
  37. 37. Business Blog Software Checklist Analytics functionality: • R Reports email & RSS subscribers over t il b ib time • Tracks each article (links, comments, views) • Measures visitors & leads from your blog • Tracks keyword rank in search engines • Tracks you against your competition HubSpot does it all
  38. 38. Business Blog Software Checklist Support and expertise: • S Support people that answer technical / t l th t t h i l support questions • People, articles and videos that provide marketing expertise on how to succeed with your blog HubSpot does it all
  39. 39. Proven ROI of Inbound Marketing Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads g p www.HubSpot.com/ROI
  40. 40. Proven ROI of Inbound Marketing www.HubSpot.com/ROI
  41. 41. HubSpot Puts the Pieces Together www.HubSpot.com/Free-Trial www HubSpot com/Free Trial
  42. 42. Thank You! www.HubSpot.com/Free-Trial www HubSpot com/Free Trial Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille
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