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How to Market Your Nonprofit's Impact to Maximize Your Fundraising ROI
 

How to Market Your Nonprofit's Impact to Maximize Your Fundraising ROI

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  • Full Name Full Name Comment goes here.
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  • Please write your donations or funds to our Orphan St, Peters Home for Children's in favor of

    ST,PETER'S SOCIAL SERVICE & DEVELOPMENT TRUST
    A/C NO : 0393000101331499
    SWIFT CODE : PUNBINBBISB
    PUNJAB NATIONAL BANK
    2470.SOUTH MAIN ROAD,PUDUKKOTTAI-622001.
    TAMIL NADU- INDIA.

    pay pal account :

    G. Immanuel
    A/C No : 007201000032525
    IFS - code : IOBA0000072
    Indian Overseas Bank
    PUDUKKOTTAI- Branch.
    PUDUKKOTTAI - TAMIL NADU - INDIA.

    G. Immanvel
    Account No : 602010100008266.
    IFS- code : UTIB0000602.
    AXIS BANK LTD.
    PREMA COMPLEX
    NO-2737- East Main street.
    PUDUKKOTTAI- 622001.
    Tamil Nadu, INDIA.

    when you make a donation so we can officially thank your support and send a Receipt to your hand.
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  • we need your kind supports :

    Dear Giving hands and please write your Donations for Orphan Home .

    Most Respected Donors, Giving hands, sponsors and helping Hands We put our Needy Request in front of you all. Our non profit charity called St, Peters Social service & Development Trust. It is a Registered Trust, we have 12AA and 80 G for Tax exemption services. and we have FCRA for foreign funds transactions. we have all these facilities to accept all donations and funds form out sides. Through our mission we are taking care of Orphan and Destitute children's in our Home , we are providing all there needs. meals, cloths, snacks,Boarding and stay , educations, skilled training like computer and tailoring and much more development for this children's bright future improvements. we are running this services in a rented building in our area. due to heavy and sudden price hike of food and other commodities we are unable to sustain the project. At this juncture we looking for Donations & funding supports from other hands and other organizations, and churches and god's faith servants, to support these children for their holistic development . please send your donations and any kind of contributions and sponsor ship to our orphan children's and feel free to contact us for any details. we are all way's at your service.

    send your donations : As much you like. for our Orphan children's holistic developments.

    Per month per children : $ 100. USD .is full fill their meals and other Needs.

    send your Donations or Funds through : pay pal account.

    contact : immanuel771@yahoo.com

    please spread this message to EVERY WHERE,
    please join us to feed and save the children's.

    http://www.facebook.com/pages/St-Peters-Home-for-Childrens/135836186518700
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  • this is a wonderful 'donation' from Hubspot to those of us struggling with a new 5013(c) to get us focused...so many thanks from the rescued animals at our local no-kill animal shelter www.pet-tracs.com
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    How to Market Your Nonprofit's Impact to Maximize Your Fundraising ROI How to Market Your Nonprofit's Impact to Maximize Your Fundraising ROI Presentation Transcript

    • Marketing your Nonprofit’s Impact to Maximize Fundraising ROI Presented By:
    • Your Presenters: Taylor Corrado Head of Nonprofit Marketing HubSpot Mike Spear Director of Platform Engagement StayClassy
    • Today’s Agenda: 1.  Why People Give 2.  Donor Retention 3.  Case Studies 4.  Key Methodologies 5.  New Opportunities
    • Why People Give Why People Give? Case Studies Key Methodologies Q & A
    • I have found that among its other benefits, giving liberates the soul of the giver. Maya Angelou Why People Give? Case Studies Key Methodologies Q & A
    • There ain’t no rules around here. We’re trying to accomplish something! Thomas Edison Why People Give? Case Studies Key Methodologies Q & A
    • Two Types of Donors: Case Studies Key Methodologies Q & AWhy People Give? •  Emotional Donors •  Informed Investors
    • Emotional Donors: Case Studies Key Methodologies Q & AWhy People Give? •  Usually less sophisticated •  Respond to personal appeals •  Respond to emotional content •  Giving is a luxury •  Risk of higher donor attrition
    • Informed Investors Case Studies Key Methodologies Q & AWhy People Give? •  Usually more sophisticated •  Respond to tangible needs •  Respond to audacious vision •  Investing is a moral imperative •  Higher probability donor retention
    • Case Studies Key Methodologies Q & AWhy People Give? InformedEmotional Your new donors
    • New donor attrition Case Studies Key Methodologies Q & AWhy People Give? 60 to 90% Problem:
    • Donor Funnel Case Studies Key Methodologies Q & AWhy People Give? Supporter Donor Recurring Donor Fundraiser Lifelong Fundraising & Major Gifts Engage with supporters wherever they are in your funnel, and seek to upgrade them over time.
    • Donor Funnel Case Studies Key Methodologies Q & AWhy People Give? Supporter Donor Recurring Donor Fundraiser Lifelong Fundraising & Major Gifts Your challenge: •  Inform •  Inspire •  Involve
    • Your Donors Case Studies Key Methodologies Q & AWhy People Give? Emotional Donor Informed Investor
    • Donor retention Case Studies Key Methodologies Q & AWhy People Give? 70% Recurring Donations
    • Tactics that Work Case Studies Key Methodologies Q & AWhy People Give? •  Tell a compelling story •  Appeal to emotion and intellect •  Instill a sense of purpose •  Invite them to join a movement
    • How you communicate matters. Case Studies Key Methodologies Q & AWhy People Give?
    • Case Studies Key Methodologies Q & AWhy People Give? People don’t buy what you do, they buy why you do it. Simon Sinek
    • Case Studies Key Methodologies Q & AWhy People Give? All the great and inspiring leaders and organizations in the world… Think, act, and communicate the exact same way. And, it’s the complete opposite of everyone else.
    • Case Studies Key Methodologies Q & AWhy People Give? The Golden Circle
    • Case Studies Key Methodologies Q & AWhy People Give? What everyone does…
    • Case Studies Key Methodologies Q & AWhy People Give? What you should do.
    • To put this in familiar terms: •  The WHY is the cause and the people •  The HOW is the programs •  The WHAT is the impact you help create Case Studies Key Methodologies Q & AWhy People Give?
    • Typically, when we’re talking about impact, we’re talking metrics. Case Studies Key Methodologies Q & AWhy People Give?
    • A word to the wise: A metric is actionable when it provides enough context to help your organization change its behavior in an effort to improve performance. The opposite of an actionable metric is a vanity metric, which lacks the context necessary to help you change behavior and improve performance. The total numbers of donations your organization has received in a year is a vanity metric. The monthly percent increase in monthly donors is an actionable metric. StayClassy CEO, Scot Chisholm Case Studies Key Methodologies Q & AWhy People Give?
    • Case Studies Key Methodologies Q & AWhy People Give? Today’s focus: How to market your impact. What we’re not focusing on: What are the right metrics to articulate your impact.
    • A few examples… Case Studies Key Methodologies Q & AWhy People Give?
    • The Robin Hood Foundation Case Studies Key Methodologies Q & AWhy People Give?
    • The Robin Hood Foundation Case Studies Key Methodologies Q & AWhy People Give? •  Slick, Visually Appealing •  Interactive •  Puts impact front and center •  Person-centered
    • The Robin Hood Foundation Case Studies Key Methodologies Q & AWhy People Give? Why
    • The Robin Hood Foundation Case Studies Key Methodologies Q & AWhy People Give? Why How
    • The Robin Hood Foundation Case Studies Key Methodologies Q & AWhy People Give? Why What How
    • The Robin Hood Foundation Case Studies Key Methodologies Q & AWhy People Give? Why What How CTA!!
    • The Acumen Fund Case Studies Key Methodologies Q & AWhy People Give? •  Immersive experience •  Why - How - What •  Highlight impact •  Strong Calls to Action
    • The Acumen Fund Case Studies Key Methodologies Q & AWhy People Give? •  Makes sharing EASY •  Makes you want to share…
    • The Acumen Fund Case Studies Key Methodologies Q & AWhy People Give? •  Compelling Facebook content •  “Only” 26,000 fans •  CTAs not to “Like” but to share
    • charity:water Case Studies Key Methodologies Q & AWhy People Give? •  Compelling use of video •  Why - How - What •  Highlight impact •  Strong Calls to Action •  Focus on community
    • charity:water Case Studies Key Methodologies Q & AWhy People Give? •  Clear, achievable milestones
    • charity:water Case Studies Key Methodologies Q & AWhy People Give? •  Highlights community •  Shows momentum
    • Invisible Children Case Studies Key Methodologies Q & AWhy People Give? •  Excellent storytellers •  Shows real- time progress •  Proactive transparency
    • Invisible Children Case Studies Key Methodologies Q & AWhy People Give? •  Big, audacious goal: $2,100,000 •  “Current Goals” of $25,000 - $60,000 •  Impact links back to individual contributors
    • Invisible Children Case Studies Key Methodologies Q & AWhy People Give? •  Targeted “Drip Marketing” campaign •  Nurtured supporters to educate and prepare them for what comes next.
    • Invisible Children Case Studies Key Methodologies Q & AWhy People Give? •  Focus on transparency •  Keep supporters up-to-date and involved
    • Invisible Children Case Studies Key Methodologies Q & AWhy People Give? •  Real-world Launch Event •  Inspiration, education, community building
    • Invisible Children Case Studies Key Methodologies Q & AWhy People Give? Focus on: •  Progress •  Results •  Fundraising support
    • Invisible Children Case Studies Key Methodologies Q & AWhy People Give? •  Variety of style and content •  Targeted Communications •  Cohesive story arc •  Accessible, but assumes level of engagement
    • Splash Case Studies Key Methodologies Q & AWhy People Give?
    • Splash Case Studies Key Methodologies Q & AWhy People Give?
    • Splash Case Studies Key Methodologies Q & AWhy People Give?
    • Splash Case Studies Key Methodologies Q & AWhy People Give?
    • Splash Case Studies Key Methodologies Q & AWhy People Give?
    • Splash Case Studies Key Methodologies Q & AWhy People Give?
    • Splash Case Studies Key Methodologies Q & AWhy People Give?
    • Key Takeaways Case Studies Key Methodologies Q & AWhy People Give? •  Use Why – How – What storytelling •  Appeal to emotion and intellect •  Targeted communications •  Diversify content •  Strive to relate actionable metrics •  Create a “narrative arc” •  Make impact tangible •  Build community
    • Tools of the Trade Case Studies Key Methodologies Q & AWhy People Give? •  Email Marketing •  Automated Marketing •  Website •  Video •  Social Media •  Blog •  Online Fundraising •  In-Person Events
    • WWW.CLASSYAWARDS.ORG
    • Thank You!!! Case Studies Key Methodologies Q & AWhy People Give? Taylor Corrado Head of Nonprofit Marketing HubSpot Mike Spear Director of Platform Engagement StayClassy
    • Case Studies Key MethodologiesWhy People Give? Additional Resources Q & A StayClassy Fundraising platform: www.stayclassy.org StayClassy Blog: www.stayclassy.org/blog CLASSY Awards: www.classyawards.org HubSpot: www.hubspot.org Acumen Fund Website: http://acumen.org/ Acumen Fund Facebook Page: https://www.facebook.com/acumenfund Splash Website: www.splash.org Proving.it by Splash: www.proving.it Charity Water Website: www.charitywater.org Charity Water September Campaign: www.charitywater.org/september Invisible Children Website: www.invisiblechildren.com IC’s Zero LRA Campaign: http://zerolra.invisiblechildren.com Robin Hood Foundation website: http://www.robinhood.org/ Simon Sinek TED Talk: http://www.ted.com/talks/simon_sinek... The Science of Giving: http://www.amazon.com/The-Science-Giving....