How to Jump From a Door-to-Door Salesman to a Fortune 1000 Sales SVP

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Looking to accelerate your sales career? Hear how Jim Norton, SVP of Ad Sales at AOL, got his foot in the door and worked until he got to this position today.

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How to Jump From a Door-to-Door Salesman to a Fortune 1000 Sales SVP

  1. www.getsidekick.com HOW TO FROM A DOOR-TO-DOOR SALESMAN TO A FORTUNE 1000 SALES SVP
  2. This used to be me.
  3. This used to be me. Banging on doors, selling 60-second radio ads.
  4. This didn’t earn me barrels of money. www.getsidekick.com
  5. This didn’t earn me barrels of money. This didn’t give me exposure to execs. www.getsidekick.com
  6. This didn’t earn me barrels of money. This didn’t give me exposure to execs. This didn’t even look that impressive on a resume. www.getsidekick.com
  7. But, it gave me a rock-solid foundation of training and expertise – without which, the rest of my career wouldn’t be possible.
  8. This is me now. I work as SVP of Ad Sales at AOL. www.getsidekick.com
  9. And these are the lessons that got me there. www.getsidekick.com
  10. LESSON 1 Learn as much as you can in your 20s, then earn as much as you can in your 30s & 40s. www.getsidekick.com
  11. I see countless young sales professionals eager to make their name in the field.
  12. They’re smart. www.getsidekick.com
  13. They’re motivated. www.getsidekick.com
  14. They’re willing. www.getsidekick.com
  15. But they’re making the same BIG mistakes in their craving for the fast track. www.getsidekick.com
  16. Point is – now isn’t the time to become a superstar. Now is the
  17. Point is – now isn’t the time to become a superstar. Now is the time to build the strongest foundation possible.
  18. LESSON 2 Look for the job with the most training, not the most compensation. www.getsidekick.com
  19. Find a company that will invest in you. One that’ll teach you fundamentals –
  20. Find a company that will invest in you. One that’ll teach you fundamentals – ü How to sell
  21. Find a company that will invest in you. One that’ll teach you fundamentals – ü How to sell ü How to prep for a call
  22. Find a company that will invest in you. One that’ll teach you fundamentals – ü How to sell ü How to prep for a call ü How to present
  23. Find a company that will invest in you. One that’ll teach you fundamentals – ü How to sell ü How to prep for a call ü How to present ü How to close
  24. Now I have more than 500 direct reports & am responsible for over $1 billion in annual revenue.
  25. And it’s because the fundamentals I learned 23 years ago as an office equipment salesman have stuck with me to THIS day. www.getsidekick.com
  26. So sure, your friend may get a head start by taking a bigger paycheck from a company that doesn’t train him.
  27. So sure, your friend may get a head start by taking a bigger paycheck from a company that doesn’t train him. Just trust in time, your preparation will pay off.
  28. LESSON 3 Experience leads to selling, not constant job changes. www.getsidekick.com
  29. I see too many Millennials impatiently jumping from company to company every 18 months in pursuit of “experience.”
  30. I have nothing against learning about different industries or exposing yourself to new environments.
  31. But I get NERVOUS when I see people bouncing around more than every 2-3 years, particularly if you aren’t advancing. www.getsidekick.com
  32. My advice: Get hands-on experience selling. Take all the lessons you learned from training, and use them.
  33. My advice: Get hands-on experience selling. Take all the lessons you learned from training, and use them. And use them again.
  34. My advice: Get hands-on experience selling. Take all the lessons you learned from training, and use them. And use them again. And again.
  35. IN CONCLUSION The only way to move up in sales is to get really good at selling by, well, selling. www.getsidekick.com
  36. I started off selling office equipment. www.getsidekick.com
  37. I started off selling office equipment. I moved to radio advertising. www.getsidekick.com
  38. I started off selling office equipment. I moved to radio advertising. Then television. www.getsidekick.com
  39. I started off selling office equipment. I moved to radio advertising. Then television. Then new media at www.getsidekick.com
  40. I started off selling office equipment. I moved to radio advertising. Then television. Then new media at And now www.getsidekick.com
  41. All wildly different careers. www.getsidekick.com
  42. All wildly different careers. But the sales fundamentals have been a constant. www.getsidekick.com
  43. So, invest in yourself now to get the fuel you need – and stay on the REAL fast track. www.getsidekick.com
  44. Here’s a free tool to help: It’ll show you when prospects open your emails. Click to use for free today. www.getsidekick.com
  45. Thank you. www.getsidekick.com Jim Norton SVP of Ad Sales

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