How To Improve Your Lead Quality Using HubSpot
 

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All marketers and businesses want to get their sales teams quality leads so they can be more productive and close more business. Companies that build a relationship with their leads over time enjoy ...

All marketers and businesses want to get their sales teams quality leads so they can be more productive and close more business. Companies that build a relationship with their leads over time enjoy success because they pass them to their sales team when they are ready to buy. Join us for a 30 minute webinar and 15 minutes of Q&A to learn how to use the HubSpot software to improve your lead quality and close more customers.

This free webinar will cover:
- How to boost your sales conversion rates by sending automated, customized emails to new online leads on a pre-defined cadence
- Ways to use content and offers effectively so you can identify when leads are ready to buy
- How to track and analyze leads in the HubSpot software to understand where your quality leads are coming from
- Tips to improve the quality of your leads

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How To Improve Your Lead Quality Using HubSpot Presentation Transcript

  • 1. How to Improve the Quality of Your Leads with HubSpot Jeanne Hopkins, Convert Team Leader Kirsten Knipp, Product Evangelist
  • 2. Agenda Jeanne • Lead Nurturing – What is it? • Tips – Content, Offers Kirsten • How to Use HubSpot’s Software to Nurture and Analyze Your Leads
  • 3. Biggest Marketing Challenge: Leads 25% 20% 15% 10% 5% 0% Getting Leads SEO Social Media Time Education Budget Other
  • 4. Why did you attend this webinar?
  • 5. Were you aware? Only in the last third of the buying process do customers want to engage with sales rep.
  • 6. Lead Nurturing is about Conversion Converting Prospects into Leads • Landing Pages • Forms Converting Leads into Opportunities • Nurturing
  • 7. Things to Think About What makes a lead more sales ready for my company? Particular conversion event (demo request)? Multiple conversion events (2 or more)? Particular data (VP Finance title)?
  • 8. The Content “Magnet” •Blog posts •Consultation •Free Trial •Demos •Webinars •Whitepapers •eBooks •Case studies •Podcasts •Newsletters •Research
  • 9. Were you aware? Lead nurturing helps generate 50% more sales ready leads at 33% lower cost per lead.
  • 10. How to Use HubSpot Lead Nurturing
  • 11. Getting Started with HubSpot
  • 12. The Basics of Lead Nurturing
  • 13. Create a Campaign on HubSpot
  • 14. Select Emails for Your Campaign
  • 15. Write your Email
  • 16. Preview the Email
  • 17. Add More Emails to Your Campaign
  • 18. Turn On Your Campaign!
  • 19. Measure Your Campaigns
  • 20. Lead Intelligence
  • 21. Lead Intelligence
  • 22. Wrap-up Lead nurturing can help you generate more sales-ready leads at a lower cost HubSpot provides lead intelligence and lead nurturing automation Try HubSpot Today! Get Started with a Free 7-day Trial
  • 23. Q&A
  • 24. Thank You! @jeannehopkins @kirstenpetra