How to Improve the Quality of
 Your Leads with HubSpot



Jeanne Hopkins, Convert Team Leader
Kirsten Knipp, Product Evang...
Agenda

  Jeanne
  • Lead Nurturing – What is it?
  • Tips – Content, Offers


  Kirsten
  • How to Use HubSpot’s Software...
Biggest Marketing Challenge: Leads

  25%



  20%



  15%



  10%



   5%



   0%
        Getting Leads   SEO   Socia...
Why did you attend this webinar?
Were you aware?

  Only in the last third of
  the buying process do
    customers want to
  engage with sales rep.
Lead Nurturing is about Conversion

   Converting Prospects into Leads
   • Landing Pages
   • Forms
   Converting Leads i...
Things to Think About

  What makes a lead more sales ready
          for my company?

Particular conversion event (demo ...
The Content “Magnet”

                         •Blog posts
                       •Consultation
                          ...
Were you aware?


   Lead nurturing helps
     generate 50% more
  sales ready leads at 33%
     lower cost per lead.
How to Use
HubSpot Lead Nurturing
Getting Started with HubSpot
The Basics of Lead Nurturing
Create a Campaign on HubSpot
Select Emails for Your Campaign
Write your Email
Preview the Email
Add More Emails to Your Campaign
Turn On Your Campaign!
Measure Your Campaigns
Lead Intelligence
Lead Intelligence
Wrap-up

   Lead nurturing can help you
   generate more sales-ready leads at
   a lower cost
   HubSpot provides lead int...
Q&A
Thank You!


@jeannehopkins
 @kirstenpetra
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How To Improve Your Lead Quality Using HubSpot

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All marketers and businesses want to get their sales teams quality leads so they can be more productive and close more business. Companies that build a relationship with their leads over time enjoy success because they pass them to their sales team when they are ready to buy. Join us for a 30 minute webinar and 15 minutes of Q&A to learn how to use the HubSpot software to improve your lead quality and close more customers.

This free webinar will cover:
- How to boost your sales conversion rates by sending automated, customized emails to new online leads on a pre-defined cadence
- Ways to use content and offers effectively so you can identify when leads are ready to buy
- How to track and analyze leads in the HubSpot software to understand where your quality leads are coming from
- Tips to improve the quality of your leads

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How To Improve Your Lead Quality Using HubSpot

  1. 1. How to Improve the Quality of Your Leads with HubSpot Jeanne Hopkins, Convert Team Leader Kirsten Knipp, Product Evangelist
  2. 2. Agenda Jeanne • Lead Nurturing – What is it? • Tips – Content, Offers Kirsten • How to Use HubSpot’s Software to Nurture and Analyze Your Leads
  3. 3. Biggest Marketing Challenge: Leads 25% 20% 15% 10% 5% 0% Getting Leads SEO Social Media Time Education Budget Other
  4. 4. Why did you attend this webinar?
  5. 5. Were you aware? Only in the last third of the buying process do customers want to engage with sales rep.
  6. 6. Lead Nurturing is about Conversion Converting Prospects into Leads • Landing Pages • Forms Converting Leads into Opportunities • Nurturing
  7. 7. Things to Think About What makes a lead more sales ready for my company? Particular conversion event (demo request)? Multiple conversion events (2 or more)? Particular data (VP Finance title)?
  8. 8. The Content “Magnet” •Blog posts •Consultation •Free Trial •Demos •Webinars •Whitepapers •eBooks •Case studies •Podcasts •Newsletters •Research
  9. 9. Were you aware? Lead nurturing helps generate 50% more sales ready leads at 33% lower cost per lead.
  10. 10. How to Use HubSpot Lead Nurturing
  11. 11. Getting Started with HubSpot
  12. 12. The Basics of Lead Nurturing
  13. 13. Create a Campaign on HubSpot
  14. 14. Select Emails for Your Campaign
  15. 15. Write your Email
  16. 16. Preview the Email
  17. 17. Add More Emails to Your Campaign
  18. 18. Turn On Your Campaign!
  19. 19. Measure Your Campaigns
  20. 20. Lead Intelligence
  21. 21. Lead Intelligence
  22. 22. Wrap-up Lead nurturing can help you generate more sales-ready leads at a lower cost HubSpot provides lead intelligence and lead nurturing automation Try HubSpot Today! Get Started with a Free 7-day Trial
  23. 23. Q&A
  24. 24. Thank You! @jeannehopkins @kirstenpetra
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