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How To Improve Your Lead Quality Using HubSpot

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All marketers and businesses want to get their sales teams quality leads so they can be more productive and close more business. Companies that build a relationship with their leads over time enjoy …

All marketers and businesses want to get their sales teams quality leads so they can be more productive and close more business. Companies that build a relationship with their leads over time enjoy success because they pass them to their sales team when they are ready to buy. Join us for a 30 minute webinar and 15 minutes of Q&A to learn how to use the HubSpot software to improve your lead quality and close more customers.

This free webinar will cover:
- How to boost your sales conversion rates by sending automated, customized emails to new online leads on a pre-defined cadence
- Ways to use content and offers effectively so you can identify when leads are ready to buy
- How to track and analyze leads in the HubSpot software to understand where your quality leads are coming from
- Tips to improve the quality of your leads

Published in Business , Technology
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Transcript

  • 1. How to Improve the Quality of Your Leads with HubSpot Jeanne Hopkins, Convert Team Leader Kirsten Knipp, Product Evangelist
  • 2. Agenda Jeanne • Lead Nurturing – What is it? • Tips – Content, Offers Kirsten • How to Use HubSpot’s Software to Nurture and Analyze Your Leads
  • 3. Biggest Marketing Challenge: Leads 25% 20% 15% 10% 5% 0% Getting Leads SEO Social Media Time Education Budget Other
  • 4. Why did you attend this webinar?
  • 5. Were you aware? Only in the last third of the buying process do customers want to engage with sales rep.
  • 6. Lead Nurturing is about Conversion Converting Prospects into Leads • Landing Pages • Forms Converting Leads into Opportunities • Nurturing
  • 7. Things to Think About What makes a lead more sales ready for my company? Particular conversion event (demo request)? Multiple conversion events (2 or more)? Particular data (VP Finance title)?
  • 8. The Content “Magnet” •Blog posts •Consultation •Free Trial •Demos •Webinars •Whitepapers •eBooks •Case studies •Podcasts •Newsletters •Research
  • 9. Were you aware? Lead nurturing helps generate 50% more sales ready leads at 33% lower cost per lead.
  • 10. How to Use HubSpot Lead Nurturing
  • 11. Getting Started with HubSpot
  • 12. The Basics of Lead Nurturing
  • 13. Create a Campaign on HubSpot
  • 14. Select Emails for Your Campaign
  • 15. Write your Email
  • 16. Preview the Email
  • 17. Add More Emails to Your Campaign
  • 18. Turn On Your Campaign!
  • 19. Measure Your Campaigns
  • 20. Lead Intelligence
  • 21. Lead Intelligence
  • 22. Wrap-up Lead nurturing can help you generate more sales-ready leads at a lower cost HubSpot provides lead intelligence and lead nurturing automation Try HubSpot Today! Get Started with a Free 7-day Trial
  • 23. Q&A
  • 24. Thank You! @jeannehopkins @kirstenpetra