How to Grow Your Business with Social and Inbound marketing
 

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View the on-demand webinar here: http://www.hubspot.com/how-to-grow-your-business-with-social-and-inbound-marketing/

View the on-demand webinar here: http://www.hubspot.com/how-to-grow-your-business-with-social-and-inbound-marketing/

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How to Grow Your Business with Social and Inbound marketing Presentation Transcript

  • 1. How to Grow Your Business withSOCIAL & INBOUND Marketing + = #SocialContent
  • 2. Your Presenters: Jamie Grenney Mark Roberge VP of Social Media & Video VP of Sales @Salesforce @HubSpot 2
  • 3. Today’s Agenda:1 Metrics Your Business Should Focus On2 How to Grow Your Social Database3 Build Deeper Relationships with Prospects4 Using Social Data for Smart Marketing Decisions 3
  • 4. METRICS YOURBUSINESSSHOULDFOCUS ON
  • 5. 5
  • 6. Three Key MetricsThe marketing world is full of metrics, but there are three essential ones to focus on: Leads The # of new leads you bring in. Marketing Qualified The # of leads you qualify Leads for sales follow-up. Sales The number of leads who convert into customers. 6
  • 7. Leads 7
  • 8. LEAD A contact who has taken an action to receive information from your company. 8
  • 9. Track Leads Across Different SourcesMeasure traffic and leads that your marketing channels are driving 9
  • 10. Track Leads by CampaignMeasure how many leads your campaigns are driving by channel
  • 11. Three Key Metrics Leads The # of new leads you bring in. Marketing Qualified Leads 11
  • 12. MARKETING A lead that has converted on aQUALIFIED resource that pushes them down the sales funnel.LEAD 12
  • 13. MQL Examples: Contact who downloaded an ebook on lead gen, company is 200-1,000 employees & in North America. A contact at a company in the US who filled out the form to request a sales demo or started a trial. A contact at a company whose role makes him/her a decision maker, e.g. a VP or Director.
  • 14. Grade Your Leads
  • 15. Track the # of Marketing Qualified LeadsTrack progress on these same marketing qualified events 15
  • 16. Computing the Marketing SLA MQL Type Average MQL to Value per Revenue / Customer MQL Customer Close % Ebook $160,000 1.0% $1,600 Webinar $100,000 1.5% $3,000 Free Trial $150,000 2.0% $3,000 Tradeshow $125,000 1.0% $1,250 Contact Sales $110,000 10.0% $11,000
  • 17. Three Key MetricsThe marketing world is full of metrics, but there are three essential ones to focus on: Leads The # of new leads you bring in. Marketing Qualified The # of leads you qualify Leads for sales follow-up. Sales 17
  • 18. SALE The lead becomes a customer, resulting in a sale for your company. 18
  • 19. Track #of New Customers GeneratedEnsure that your marketing efforts are bringing in new customers
  • 20. HOW TO GROWYOUR SOCIALDATABASE
  • 21. Attract New Prospects and Customers Leads Fill the top of the funnel 21
  • 22. Traditional Approach to Lead Generation1 Drive Traffic To Your Site 3 Follow Up With Leads 2 Fill Out a Form
  • 23. The Rise of the Social Customer
  • 24. Engage In The Conversation
  • 25. Crack The Code On Viral Marketing
  • 26. Create Your Content Engine
  • 27. Content Fuels Website & Social Channels55% more website visitorsfor companies that blog. 79% more Twitter followers for companies that blog.
  • 28. Social Influence Major Driver of SEO http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
  • 29. Know Your Audience
  • 30. Create Your Content Calendar 1 Big Video / Month
  • 31. Create Your Content Calendar 1 Big Video / Quarter 4 Blog Posts / Month
  • 32. Create Your Content Calendar 1 Big Video / Month 4 Blog Posts / Month 8 FB Posts / month
  • 33. Create Your Content Calendar 1 Big Video / Month 4 Blog Posts / Month 8 FB Posts / Month 16Tweets / month
  • 34. Create Your Content Calendar 1 Big Video / Month 4 Blog Posts / Month 8 FB Posts / month 16 Tweets / month
  • 35. Most Common Challenges
  • 36. Targeted Calls-to-Action On All Content
  • 37. Soft Offers to Capture Leads
  • 38. How Social Grows Your Database
  • 39. BUILD DEEPERRELATIONSHIPSWITHPROSPECTS
  • 40. Staying Connected in the Mobile Age
  • 41. Top Tactics To Grow Your Subscribers Advertising for Fan Acquisition Campaigns Driving to Like Gates on Facebook Like & Share Buttons On Your Website Cross-Promote Social on Emails Active Engagement on Social Channels Drum Beat of Great Content!
  • 42. Listening & Engaging in Real-Time
  • 43. Making Sense Of All The Data
  • 44. Creating Your Social Customer Profile Campaign Attribution for Social Touches Web & Social Enhance Lead Scoring Personalize 62 Org Communications Refer to Salesforce.com Safe Harbor Statement. This presentation may contain forward looking statements.
  • 45. USE SOCIALDATA FORSMARTMARKETINGDECISIONS
  • 46. Closed Loop Social Intelligence & Analytics
  • 47. Closed Loop CRM Integration
  • 48. Track Performance of Social
  • 49. Search EngineOptimizationBlogging &Social MediaLead GenerationLeadManagementEmail &AutomationMarketingAnalytics
  • 50. Find out how Get yourHubSpot can help customyou take yourinbound marketing demoto the next level. today.WWW.HUBSPOT.COM/DEMO
  • 51. THANK YOU.