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How to Grow Your Small Business Using Inbound Marketing In 2011
 

How to Grow Your Small Business Using Inbound Marketing In 2011

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HubSpot's CEO, Brian Halligan, talks about small business growing opportunities using Inbound Marketing.

HubSpot's CEO, Brian Halligan, talks about small business growing opportunities using Inbound Marketing.

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    How to Grow Your Small Business Using Inbound Marketing In 2011 How to Grow Your Small Business Using Inbound Marketing In 2011 Presentation Transcript

    • Starting Shortly “What gets us into trouble is not what we don't know it's what we know for sure that just ain't so.” • -- Mark Twain
    • Brian Halligan @bhalligan HubSpot How To Grow Your Business
    • Who Moved My Customers? 7 Step Hyper-Growth Plan Great Example Entrepreneur Economics What’s HubSpot?
    • Traditional Marketing
    • Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson
    • The Market Is Here Now
    • Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 7
    • 7 Step Hyper-Growth Plan
    • Step 1
    • Step 2
    • Step 3 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts
    • Step 4
    • Step 5 • Valuable • Easy • Prominent • Action Oriented
    • Step 6
    • Step 7
    • Modern Marketing “Machine” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
    • Great Example
    • Entrepreneur Economics
    • 1950 - 2000 2000 - 2050
    • 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 Opportunity 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
    • Who Is HubSpot? 28
    • 1. Industry Standard 2500 2000 1500 1000 500 0
    • 2. It Works
    • 3. Thought Leaders
    • Thank You! “If you wait until there is another case study in your industry, you will be too late” - Seth Godin