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How to Get the Most Out of Pay Per Click

by on Jan 09, 2009

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With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a ...

With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.

Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign

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14 of 4 previous next Post a comment

  • ronmartin05 ronmartin05 As an advertiser, one of the coolest features now availabe on PPC ads to mobile devices is the Click-to-Call feature. Now you can generate inbound lead calls to your business and all prospects have to do is click one button on their phone when they see your ad. Once you've got it setup, all you have to do is optimize your ads to generate increasingly more calls. You can actually even track calls, but that's technical. If you're interested in that, I recommend you call Simon who will at least get you a free audit on your PPC campaign to help you improve results. His number is 256-398-3835. 1 month ago
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  • adglobal360 Adglobal India at AdGlobal360 My perspective is that of a SME, so my comments and observations are based on this premise.

    I firmly believe that marketing will converge. Offilne will always augment online marketing and in online, doing both SEO and PPC in conjunction will be a norm. In highly competitive segments, SEO may not work even in long run for smaller players.

    I do not agree on a couple of things:

    1.. You can never generalize that PPC is expensive than SEO. Even in the longer run. They serve two different purposes.
    2. On slide 8 : Again, the expense part of it and long term sustainability, Special offers and the chance to showcase your offering in 3 lines is something you may want to rely on all the time
    .........more to follow
    4 years ago
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  • blacksonville Blacksonville Community Network (BCN) at Blacksonville Community Network (BCN) Loved the presentation. The information will prove very useful as we consolidate our Marketing Strategy this year. 5 years ago
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  • imagixel imagixel This was my first webinar, I totally loved it and was very helpful to me, I'm about to try AdWords for the first time and helped me plan how to get better results with small changes in my campaign.

    Great format with the slides, next webinars should definitely be like this.

    Thanks.
    5 years ago
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