How to Generate Leads from SearchTraffic Using the HubSpot SoftwareRebecca ChurtMarketing Manager
RebeccaChurt@rchurtTOFU MarketingManager atHubSpot
Housekeeping Notes:1   Webinar slides + video will be emailed to    all2   Interact with us on Twitter: #HubSpotSEO
AGENDAUsing HubSpot to:1.   Create Keyword Strategy2.   Target Content to Attract and Covert Leads3.   Measure Results    ...
6
SEOContentSocialAnalytics            7
SEOContentSocialAnalytics            8
1   KEYWORDS STRATEGY
UNEARTHINGKEYWORDSWITH SOMECLEVERDETECTIVEWORK.
11
12
13
Type your keywords here …                            14
15
16
Organize keywords. Groupby campaigns.                           17
Analyze individual keywords.                               18
3    19
20
21
Track progressover time.                 22
23
CAUTION:DON’T COPY,BUT DO EMULATE.
Major butt kickinghappening here!
Yes! You can build landingpages too …                             27
2   CONTENT ATTRACTS &    CONVERTS LEADS
OPTIMIZE YOUR CONTENT•   To focus on keywords•   To center around a campaign•   To attract more qualified traffic•   To co...
Drill intoorganictraffic.             30
Opportunityknocking.              31
Createan offer!            32
This is where                             content magic                                  happens.PS: HubSpot won’tcreate t...
Content Success = (blog + keywords + CTA) xsocial                         landing page
pixie dust,pixie dust,pixie dust …               35
Voila! Moretraffic andleads.          36
Track and ImprovePage Performance.                    37
3   Measure Results
View traffic and leadsover time.
HOMEWORK.(I PROMISE IT’S EASIER THAN LINK BUILDING.)
YOUR MISSION1. START A TRIAL.2. ADD KEYWORDS.3. GO TO PAGE PERFORMANCE REPORT >> IN   SOURCES.4. ANALYZE YOUR CURRENT SEO....
THANK YOU!        #HubSpotSEO
How to Generate Search Engine Traffic with the HubSpot Software
How to Generate Search Engine Traffic with the HubSpot Software
How to Generate Search Engine Traffic with the HubSpot Software
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How to Generate Search Engine Traffic with the HubSpot Software

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Are you attracting quality traffic to your website? Or ranking for keywords that your potential customers are searching for? Then this is the workshop for you. Join us to learn how you can generate leads from organic traffic using the HubSpot software.

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  • “HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
  • We will be scheduling a headshot day
  • “HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
  • Using hubspot to
  • Getting started
  • Think of your marketing funnel. 75% of visitors are in a research phase. They are top of the funnel. They have no brand awareness and thus are finding you through non-branded terms. The more content you create the more you will capture those people. They are basically like aimless tourists looking to find a guide and your content will guide them right in.Action: Measure non-branded keywords and see which ones convert best, then focus on increasing rankings for these
  • In order to know which keywords to target now (and which to pursue later), it's essential to not only understand the demand for a given term or phrase, but the work required to achieve those rankings. If mighty competitors block the top 10 results and you're just starting out on the web, the uphill battle for rankings can take months or years of effort bearing little to no fruit.
  • Manage each individual keyword here
  • Research your competitors and others like you for inspiration
  • Drive conversions with an offer related to your keywords
  • Based on your core offeringsStart with your gut instincts…write about what you know and what comes naturally. That will help ensure that what you write is quality and not forced or contrived in some way
  • Which drives traffic but no leads
  • Build an offer and CTA right in HubSpot
  • We’ll give you the formula for success.
  • Once you start building more content and offers you’ll start bringing in traffic and converting that into new contacts, some of whom may be leads
  • Continue to seek improvements and additional on-page opportunities
  • Look at specific channels. View over time. compare visits to leads. See how well channels are converting.
  • How to Generate Search Engine Traffic with the HubSpot Software

    1. 1. How to Generate Leads from SearchTraffic Using the HubSpot SoftwareRebecca ChurtMarketing Manager
    2. 2. RebeccaChurt@rchurtTOFU MarketingManager atHubSpot
    3. 3. Housekeeping Notes:1 Webinar slides + video will be emailed to all2 Interact with us on Twitter: #HubSpotSEO
    4. 4. AGENDAUsing HubSpot to:1. Create Keyword Strategy2. Target Content to Attract and Covert Leads3. Measure Results 4
    5. 5. 6
    6. 6. SEOContentSocialAnalytics 7
    7. 7. SEOContentSocialAnalytics 8
    8. 8. 1 KEYWORDS STRATEGY
    9. 9. UNEARTHINGKEYWORDSWITH SOMECLEVERDETECTIVEWORK.
    10. 10. 11
    11. 11. 12
    12. 12. 13
    13. 13. Type your keywords here … 14
    14. 14. 15
    15. 15. 16
    16. 16. Organize keywords. Groupby campaigns. 17
    17. 17. Analyze individual keywords. 18
    18. 18. 3 19
    19. 19. 20
    20. 20. 21
    21. 21. Track progressover time. 22
    22. 22. 23
    23. 23. CAUTION:DON’T COPY,BUT DO EMULATE.
    24. 24. Major butt kickinghappening here!
    25. 25. Yes! You can build landingpages too … 27
    26. 26. 2 CONTENT ATTRACTS & CONVERTS LEADS
    27. 27. OPTIMIZE YOUR CONTENT• To focus on keywords• To center around a campaign• To attract more qualified traffic• To convert better leadsThen rinse and repeat.
    28. 28. Drill intoorganictraffic. 30
    29. 29. Opportunityknocking. 31
    30. 30. Createan offer! 32
    31. 31. This is where content magic happens.PS: HubSpot won’tcreate the content for youbut …
    32. 32. Content Success = (blog + keywords + CTA) xsocial landing page
    33. 33. pixie dust,pixie dust,pixie dust … 35
    34. 34. Voila! Moretraffic andleads. 36
    35. 35. Track and ImprovePage Performance. 37
    36. 36. 3 Measure Results
    37. 37. View traffic and leadsover time.
    38. 38. HOMEWORK.(I PROMISE IT’S EASIER THAN LINK BUILDING.)
    39. 39. YOUR MISSION1. START A TRIAL.2. ADD KEYWORDS.3. GO TO PAGE PERFORMANCE REPORT >> IN SOURCES.4. ANALYZE YOUR CURRENT SEO.5. START TO OPTIMZE YOUR SITE PAGE BY PAGE.6. CONTACT A HUBSPOT EXPERT FOR REVIEW. 42
    40. 40. THANK YOU! #HubSpotSEO
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