Generating Leads and Business
Using Social Media Marketing
Peter Caputa IV, HubSpot
Blitztime Speed Networking Event
‘October 29 2008

Attracting Visitors:
BLOG as Networking Central
1. Promote Your
Thought
Leadership
2. Guide Prospects
to You
3. Establish
Credibility

Attracting Visitors: Social Media Marketing
• Set Up Your Profiles
• Include Previous Jobs, Awards, Education
Sites:
-Linkedin
-Plaxo
-Facebook?
- Twitter
-BlitzTime
-Inquisix
-FastPitch
-Meetup
-Digg
-StumbleUpon
-Google Reader

Attracting Visitors: Work the Online Room
Linkedin/Facebook
• Pay Attention to Other’s Activities: Read
your contacts’ job postings, q&a-s, profile
updates, new contacts, etc.
• Reach out to see how you can help them.
• Proactively introduce people. Proactively
endorse other people.
• Ask connections who TRUST you if they’ll
introduce you to people. Again, focus on
how you can help their contacts. Help your
contacts first.

Attracting Visitors: Ask & Answer Questions
• Answer Questions
that Demonstrate
Your Expertise
• Your answer leaves a
link back to your
profile. All of the
people in the
questioner’s network
see your answer.
• Recommend Your
Trusted Contacts as
Resources

Attracting Visitors: Listen for Opportunities

Converting Visitors into Leads
1. Educate/Engage Prospects
2. Prominent Calls to Action
3. Great Offers !
4. Landing Pages

Measure, Measure, Measure
• Where Are Visitors & Leads Coming From?
• What Keywords, Other Websites Generate the
Most Leads?

Here to Help…
• www.hubspot.com 800-482-0382
• Peter Caputa IV pc4media@gmail.com 508 579 6987
Free Tools:
• http://Website.Grader.com
• http://PressRelease.Grader.com
• http://Twitter.Grader.com